Keep calm – but perhaps do not carry on until it is safer

Keep calm – but perhaps do not carry on until it is safer

It is a normal Wednesday night in the Stanton household, Zara has been racing around the sitting room before finally jumping up onto my lap as we zone into watching the evening television.

In a televised, good-mannered debate, centered on Covid-19, what really comes across is that with other a thousand poor souls perishing in one day alone, a new record high level, and the disease hard baked into more fatalities likely in the coming weeks, things are at crisis point.

As I return to my screen to tap away this piece; I see that Capitol Hill the over side of the pond has been stormed, gunshots fired and at least one injury. And the President is telling his Republican faithful that though he was cheated, there is a need to to show no violence and to go home safely.

Is it me, or just six days into 2021, are things becoming just a little unhinged? Is social cohesion at breaking point, is everyone just a little bit too tightly wound, and has Fake News, made it hard to set our own personal compasses.

During the day, I have had yet another avalanche of contact from agents, the owners, the employees all looking for answers, direction and well comfort.

My thoughts are – stay at home, stay safe and follow that path, it may put me at odds with some of my readership, but maybe it is time to accept that in 2021 – digital is better than physical, and tapping away in your home office, your bedroom or bathroom, and doing business, is better than being outside in what is fast becoming a very strange and almost dystopian world.

The single thread that I seem to be hearing is that agents are genuinely fearful of their personal safety and those they come into contact with, and many say that it is ok for senior industry individuals to say there are safe procedures to protect people, but Covid-19 is the invisible enemy, and the rate of contagion is rife.

I am hopeful, that things will calm down.

For those, and it does seem to be a growing number who are conflicted by the need to do business and the need to be safe, my advice is look to your support groups, your senior management and your Resources departments or your bosses, and if you are a boss, then the guidance and counsel of others in your peer group.

Now is the time for unity not discord, kind words, not just potential cash on the bottom line, and most of all a realisation that we are all in this together.

And for those who have to make the big decisions about a hard lockdown for their businesses tomorrow morning – think very much of the welfare of you committed extremely hard-working teams, some of whom have been the backbone of your businesses for loyal decades; as many of them are tired, stretched, mentally fatigued, and many now with children at home they are having to juggle. With the likelihood that tougher times are upon us, before we see a better picture forming.

Andrew Stanton

CEO & Founder Proptech-PR. Proptech Real Estate Influencer, Executive Editor of Estate Agent Networking. Leading PR consultancy in Proptech & Real Estate.

You May Also Enjoy

Rightmove logo
Breaking News

Rightmove extends conversational search experience to property listings 

Rightmove is launching the next stage of its conversational search experience for home-movers, bringing the innovative new capability to its property listings. The move is part of Rightmove’s approach to ensure that ‘However you discover, we have you covered’. The ‘Ask Rightmove’ conversational search experience launched on its home page earlier this year, bringing a more personalised and interactive way to search…
Read More
Breaking News

Homebuyer demand slips in Q2 2026

Buyer demand slips in Q2 2026, with North and Midlands continuing to outperform southern markets The latest sales demand data from eXp UK has revealed that homebuyer demand in England slipped by -1.1% in Q2 2026. The analysis also reveals a continued regional divide, with a number of counties in the North and Midlands recording…
Read More
Estate Agent Talk

International buyer slowdown one of Prime London’s biggest challenges

The latest survey of UK prime residential agents by AgentWise has found that many believe a slowdown in international buyer activity to be one of the biggest challenges facing the market today, whilst many have also noted an increase in the number of clients looking to explore property opportunities overseas rather than the UK. AgentWise…
Read More
Breaking News

Housing market hit by £21m increase in fall-through bill

The latest Fall-Through Index by the House Buyer Bureau reveals that the number of property fall-throughs across the UK increased by 9.8% during the first quarter of 2026, resulting in an additional £20.9m in costs to the housing market compared to the previous quarter. House Buyer Bureau analysed the latest data from TwentyCi on the estimated…
Read More
Breaking News

Is UK Construction Stuck in a Rut?

Glenigan data for Q.2 shows construction performance weakening further, dashing hopes of recovery in H.2 2026   The value of underlying work starting on-site during the past three months declined 15% and fell 38% below last year’s levels. Residential construction starts fell sharply, dropping 31% against the preceding three months and plummeting 52% compared with…
Read More
Breaking News

Home sellers have a 24-hour patience threshold

Survey shows that the age of instant communication has reached estate agencies New research from Street Group suggests Britain’s home sellers have developed a “24-hour patience threshold”, with the vast majority expecting estate agents to respond, provide updates or take action within a day at virtually every stage of the sales process. The survey of…
Read More