Leading Estate Agents attend event at Google enhance their Digital Marketing

An estate agent’s website is their most important office. The footfall there is far higher than for any high street branch and with the market slowing, it is this reality that is pushing the most innovative traditional estate agents to embrace digital marketing and find ways to grow.

At an event hosted at Google’s central London headquarters on Tuesday 15th May, global award-winning agency Fountain Partnership and the leading UK live chat conversion experts Yomdel explored best practice digital marketing strategies employed by some of the fastest growing UK estate agents.

Attendees, who included senior executives from Knight Frank, Hunters, Carter Jones, SDL Group, Miles & Barr, Arun Estates and many more, heard presentations from the two companies — as well as a terrific insight from Google itself – to paint a picture of low cost, high impact digital marketing strategies for estate agents.

Yomdel and Fountain began working together on EweMove in 2014, and since then we have developed unique approaches to generating quality traffic and then turning that traffic into high-converting new business opportunities,” said Yomdel Founder, Andy Soloman. “It’s a complete no-brainer for any business – invest in getting the right clicks as well as ensuring you also put in place the ability to maximise conversion.”

The programme for the evening heard key note sessions from Andy Soloman, Fountain’s Head of Digital Alice Rose, and Roxanne Brownlee from Google.

The event was exclusive invite-only, and attendees besides being able to visit the impressive Google HQ, went away with ideas on how to carve out competitive advantage and maximise ROI through digital investment.

Alice Rose, the Head of Digital at Fountain spoke of proven digital marketing strategies for estate agents and outlined the best way to drive new business in a short space of time. She also took the audience through the most effective strategies for growth, prioritising the lowest cost with the highest return on investment.

“The Estate Agency Industry has faced a lot of disruption over recent years with the rise of online and hybrid agents, Brexit and now GDPR. Today we’ve shared our proven roadmap for success, discussing the one thing all Estate Agents should invest in now, as well as 4 top tips for rapid growth in 2018.” 

Andy Soloman spoke of how to transform distracted website visitors into loyal customers through bringing human interaction online and then delivering an exceptional digital customer experience.

We live in an age of distraction where people expect immediate answers to questions and if we are not there to help at exactly the time they need it, they will go elsewhere”, he said. Andy explained how intelligently targeted managed live chat can significantly multiply results achieved via digital marketing channels. “Conversion can increase 50% or more,” he said.

Google was represented by Roxanne Brownley who works with Google’s high-performance clients on their growth ambitions discussed how to future proof your business in a changing landscape. She also stressed the importance of getting the Brilliant Basics right to stay ahead of the competition. The event was introduced by event compere Rachel Murray from Fountain.

For more information about how the Yomdel can benefit your organisation, contact our team on 01403 616 000 or email info@yomdel.com

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website.

You May Also Enjoy

Breaking News

Breaking Property News 02/04/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Made Snappy 360 appoints new CEO and Sales Director to accelerate growth in the property technology space Made Snappy 360, the fast-growing proptech company known for its virtual tours and floor plan technology, has appointed industry veteran Mark Beresford-Ward as its new Chief Executive…
Read More
Home and Living

Expert reveals the exact date parents must start renovating in time for summer

Loft and attic renovations are gaining popularity this spring, with nearly 11,000 monthly Google searches, highlighting them as one of the top home renovation projects Brits are planning in the coming weeks. Loft conversion specialist Sally McClean, loft conversion specialist from Enfields loft conversions Rooftop Rooms, shares the exact dates homeowners should start their renovations…
Read More
Breaking News

Nationwide HPI – Annual house price growth steady in March

Annual rate of house price growth remained stable in March at 3.9%, unchanged from February Northern Ireland remained the top performing area, with annual price growth accelerating to 13.5% London weakest performing region, with 1.9% year-on-year rise Commenting on the figures, Robert Gardner, Nationwide’s Chief Economist, said: “UK house price growth remained stable in March…
Read More
Breaking News

Tenants and landlords must be aware of new electrical safety standards in Northern Ireland

Propertymark has urged tenants and landlords in Northern Ireland to be aware of new electrical safety standards that begin on 1 April 2025.   On 19 November 2024, the new regulations were approved by the Northern Ireland Assembly in response to a public consultation throughout September 2023.   From 1 April 2025, the regulations introduce the responsibility for…
Read More
Countryside
Breaking News

End to rent adjudication measures in Scotland

Letting agents across Scotland will welcome the news that the temporary rent adjudication measures end on 31 March 2025. The Cost of Living (Tenant Protection) (Scotland) Act 2022, which temporarily protected tenants by controlling rent, limiting evictions, and setting up rent review measures, ended on 31 March 2024. However, some of these measures were extended…
Read More
Breaking News

Propertymark comments on Stamp Duty threshold changes

Commenting on the Stamp Duty threshold changes commencing from tomorrow, 1 April, Toby Leek, President of NAEA Propertymark, the leading professional body for estate agents, said: “There will be many people completing on the sale of their home today to save potentially thousands of pounds from tomorrow onwards. “Some will also be disappointed that they…
Read More