OnTheMarket.com launches major new TV campaign

September 10, 2018

OnTheMarket plc, the agent-backed company which operates the OnTheMarket.com property portal, has announced it is launching a new TV campaign this month which highlights its ‘New & exclusive’ properties*.

The story focuses on a young family who have missed out on ‘yet another perfect house’ but discover OnTheMarket has ‘thousands of new properties to buy or rent every month, 24 hours or more before they’re on Rightmove or Zoopla.’

In a series of 10, 30, 40 and 60 second TV commercials, the campaign demonstrates the value of setting up a property alert at OnTheMarket.com for genuinely active property-seekers who want to stay ahead of the game. The campaign was created by its agency, Half-full Creative.

Ian Springett, Chief Executive Officer at OnTheMarket, said: “It’s very exciting to be launching our new TV campaign, which has been very positively received in market research with both active property-seekers and member agents. It puts the portal’s ‘New & exclusive*’ properties at the heart of our advertising in a compelling and engaging manner.

“Our message to consumers is obvious. Every month, thousands of new properties appear at OnTheMarket.com 24 hours or more before they’re on Rightmove or Zoopla. We want to ensure that anyone searching for their next home doesn’t miss out and sets-up a property alert with us.

“We believe we have created a memorable, intrusive and fresh campaign to appeal to the broad audience and give property-seekers a compelling reason to search at OnTheMarket.com and engage with the portal.”

OnTheMarket.com secured the rights to Chas and Dave’s song ‘Down to Margate’ but the lyrics and the tone have changed for the production.

The advert is on air from today (10/09), including a spot in tonight’s episode of Emmerdale on ITV.

It will then be aired 3,000 times in September and over the campaign it will reach 32 million adults, who will see it an average of 5.4 times each.

View the advert here.  https://youtu.be/8dlTh75Q8pg

Source of information OnTheMarket.com

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

You May Also Enjoy

Breaking News

2025: A landmark year for UK renters and homebuyers – what consumers need to know

From major rental reforms to new powers tackling unsafe or empty buildings, 2025 has become one of the most transformative years for housing across the UK. Whether renting, buying, or managing a property, millions of people will feel the effects of the changes rolling out nation by nation. Propertymark has broken down what these changes…
Read More →
Estate Agent Talk

Are ‘for sale’ boards becoming obsolete?

Earlier this year, Westminster Council announced that it would apply to ban estate agents from displaying sales boards outside residential properties in the local area; now, Epping Forest Council is the latest to follow suit. With this in mind, Jack Malnick, Property Expert and Managing Director at Sell House Fast has shared his thoughts on…
Read More →
Christmas Decorations - Good or Bad for Selling
Breaking News

A More Affordable Christmas for Homebuyers

The latest research from award-winning mortgage adviser, Alexander Hall, has revealed that – despite the government failing to leave any affordability-focused initiatives under the tree in the recent Autumn Budget – this Christmas is shaping up to be a far more positive one for the nation’s homebuyers, as borrowers entering the market today are benefitting…
Read More →
buying at auction uk
Breaking News

Most active property markets in 2025 revealed

Scotland and Yorkshire home to UK’s most active property markets in 2025 The latest research from The Property DriveBuy reveals that Scotland and Yorkshire have been home to the UK’s most active housing markets in 2025, with Birmingham, Somerset, Cornwall and Buckinghamshire also ranking within the top 10. The Property DriveBuy has analysed the latest…
Read More →
Estate Agent Talk

The Renters’ Rights Act: turning change into advantage

The private rental sector is entering a period of unprecedented change. For estate agents, the Renters’ Rights Act 2025 taking effect from May is not just another piece of legislation – it will reshape how you advise landlords, manage tenancies and maintain compliance. Mustafa Sidki of the real estate team at Thackray Williams explains how…
Read More →
Christmas Decorations - Good or Bad for Selling
Breaking News

Lower mortgage rates help Santa deliver 600 more toys this Christmas

With Christmas fast approaching, falling mortgage rates could be doing more than easing household finances this festive season. In fact, if Santa himself were to secure a mortgage on the North Pole today, he would be saving more than £2,000 a year on his monthly mortgage repayments compared to taking out the same mortgage at…
Read More →