OnTheMarket.com launches major new TV campaign

September 10, 2018

OnTheMarket plc, the agent-backed company which operates the OnTheMarket.com property portal, has announced it is launching a new TV campaign this month which highlights its ‘New & exclusive’ properties*.

The story focuses on a young family who have missed out on ‘yet another perfect house’ but discover OnTheMarket has ‘thousands of new properties to buy or rent every month, 24 hours or more before they’re on Rightmove or Zoopla.’

In a series of 10, 30, 40 and 60 second TV commercials, the campaign demonstrates the value of setting up a property alert at OnTheMarket.com for genuinely active property-seekers who want to stay ahead of the game. The campaign was created by its agency, Half-full Creative.

Ian Springett, Chief Executive Officer at OnTheMarket, said: “It’s very exciting to be launching our new TV campaign, which has been very positively received in market research with both active property-seekers and member agents. It puts the portal’s ‘New & exclusive*’ properties at the heart of our advertising in a compelling and engaging manner.

“Our message to consumers is obvious. Every month, thousands of new properties appear at OnTheMarket.com 24 hours or more before they’re on Rightmove or Zoopla. We want to ensure that anyone searching for their next home doesn’t miss out and sets-up a property alert with us.

“We believe we have created a memorable, intrusive and fresh campaign to appeal to the broad audience and give property-seekers a compelling reason to search at OnTheMarket.com and engage with the portal.”

OnTheMarket.com secured the rights to Chas and Dave’s song ‘Down to Margate’ but the lyrics and the tone have changed for the production.

The advert is on air from today (10/09), including a spot in tonight’s episode of Emmerdale on ITV.

It will then be aired 3,000 times in September and over the campaign it will reach 32 million adults, who will see it an average of 5.4 times each.

View the advert here.  https://youtu.be/8dlTh75Q8pg

Source of information OnTheMarket.com

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

You May Also Enjoy

Estate Agent Talk

Got a New Home in Nelson UK? Explore Stylish Furniture for Every Corner

Moving into a new home is always exciting, and if you’ve just settled down in Nelson, UK, now is the perfect time to furnish your space with stylish, functional, and long-lasting pieces. At AH Interiors Nelson, we bring you a wide range of modern and classic furniture that makes every corner of your home truly…
Read More →
Breaking News

Annual house price growth steady in September

Annual rate of house price growth of 2.2% in September, similar to 2.1% seen in August Northern Ireland remained the top performing area with annual house price growth of 9.6% Outer South East weakest performing region, with 0.3% year-on-year rise   Commenting on the figures, Robert Gardner, Nationwide’s Chief Economist, said: “The annual pace of…
Read More →
Rightmove logo
Breaking News

Rightmove launches Online Agent Valuation to help agents connect with more vendors

Rightmove, the UK’s largest property platform, launches Online Agent Valuation, a new product for agents designed to give them more ways to reach prospective vendors. The consumer innovation delivers quality leads by connecting agents with home-owners who are serious about moving, but who would prefer to get a valuation from a local agent online. Rightmove…
Read More →
Breaking News

September sees highest number of homes listed this year

September brings post-summer surge in home seller activity, with highest number of homes listed so far in 2025 The latest internal data from eXp UK has shown that September has delivered a notable surge in market activity, with the firm recording an average of 81 new properties listed every day over the course of the…
Read More →
Estate Agent Talk

Looking into Colin Horan: A Trusted Estate Agent in Irish Real Estate

In the competitive and often unpredictable realm of Irish property, one name stands out above the rest: Colin Horan. With a sterling reputation forged over years of committed service, strategic insight, and unwavering ethics, Colin distinguishes himself as a trusted partner for buyers, sellers, and communities alike. This read delves into his background, philosophy, approach,…
Read More →
Breaking News

Breaking Property News 02/10/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   LettingaProperty now ranked #16 in BusinessCloud’s PropTech 50 for 2025  LettingaProperty.com, an online lettings platform, has been ranked #16 in BusinessCloud’s PropTech 50 for 2025 — a list of the most innovative technology firms reshaping property in the UK. The company earned its place for…
Read More →