OnTheMarket.com launches major new TV campaign

OnTheMarket plc, the agent-backed company which operates the OnTheMarket.com property portal, has announced it is launching a new TV campaign this month which highlights its ‘New & exclusive’ properties*.

The story focuses on a young family who have missed out on ‘yet another perfect house’ but discover OnTheMarket has ‘thousands of new properties to buy or rent every month, 24 hours or more before they’re on Rightmove or Zoopla.’

In a series of 10, 30, 40 and 60 second TV commercials, the campaign demonstrates the value of setting up a property alert at OnTheMarket.com for genuinely active property-seekers who want to stay ahead of the game. The campaign was created by its agency, Half-full Creative.

Ian Springett, Chief Executive Officer at OnTheMarket, said: “It’s very exciting to be launching our new TV campaign, which has been very positively received in market research with both active property-seekers and member agents. It puts the portal’s ‘New & exclusive*’ properties at the heart of our advertising in a compelling and engaging manner.

“Our message to consumers is obvious. Every month, thousands of new properties appear at OnTheMarket.com 24 hours or more before they’re on Rightmove or Zoopla. We want to ensure that anyone searching for their next home doesn’t miss out and sets-up a property alert with us.

“We believe we have created a memorable, intrusive and fresh campaign to appeal to the broad audience and give property-seekers a compelling reason to search at OnTheMarket.com and engage with the portal.”

OnTheMarket.com secured the rights to Chas and Dave’s song ‘Down to Margate’ but the lyrics and the tone have changed for the production.

The advert is on air from today (10/09), including a spot in tonight’s episode of Emmerdale on ITV.

It will then be aired 3,000 times in September and over the campaign it will reach 32 million adults, who will see it an average of 5.4 times each.

View the advert here.  https://youtu.be/8dlTh75Q8pg

Source of information OnTheMarket.com

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

You May Also Enjoy

Home and Living

High Quality Modular Homes for the UK

Are you looking for added accommodation space in your garden / on your land? Modular Living Homes by tutumHOUSE offer a new way to live – minimalist in form, rich in experience. “There are approximately 9.6 million homes in the UK with a garden shed, and around 52% of the population owns one.” asgardsss There…
Read More
Estate Agent Talk

The most stressful places to move to in the UK

With more people in the UK moving homes during summer than any other season and the average cost of moving in the UK rising to over £14,000, picking the right place to move to has become more crucial than ever. Luckily, new research from Pay Less for Storage reveals the UK cities that make life easiest…
Read More
Estate Agent Talk

Time-Traveling Estate Agent Sequel Climbs Amazon Charts

A UK Estate Agent Currently Bringing Joy to People’s Lives – Shame He’s Fictional…   Eric Meek, the fictional estate agent created by author Dale Bradford, is back for a second outing in The Time‑Travelling Estate Agent 2, a sequel that is already climbing Amazon’s bestselling time‑travel rankings. Estate agents were recently highlighted as the third…
Read More
Estate Agent Talk

Is it finally time for lenders to back green homes?

Andrew Smith weighs the risks and rewards Property developers are increasingly pitching green homes to lenders; however, with sales cycles slowing down and repair costs rising, is now the right time to back sustainable builds and at what price point is there market demand? Sustainability is continuing to shape our future of construction with the…
Read More
Breaking News

Breaking Property News 24/07/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   OpticWise – digital infrastructure in commercial real estate If your building were a product, how would it perform on the user experience scale?  Week 9: Experience as Infrastructure – Designing for Human-Centric Buildings Welcome to Week 9 of our 52-week journey into the future…
Read More
new build homes colchester essex
Breaking News

UK Housebuilding Falters as Construction Hiring Flatlines

New research from Inventory Base reveals that UK construction industry employment has increased by almost 11% in the past five years, but there has been less than 1% growth in the past 12 months. Inventory Base’s analysis of the UK construction industry shows that in 2024 (latest data available) it employed an estimated total of…
Read More