OnTheMarket responds to Zoopla. Ian Springett says… …
May 21, 2015
Ian Springett, Chief Executive of OnTheMarket.com, said:
“OnTheMarket.com has now clearly established itself as a serious player within the property portals market.
“Since our launch four months ago OnTheMarket.com has already taken almost one quarter of the estate and letting agent members from Zoopla Property Group. Less than 10% of OnTheMarket.com’s member firms are using Zoopla as their other portal.
“In just one week this month, over one million visits were recorded across OnTheMarket.com and its iPhone and Android apps. The traffic is made-up of impressive levels of new and returning visitors. Every month since launch our membership, our traffic figures and our property listings have increased. What’s more, last week OnTheMarket.com registered a record number of leads passed to member agents.
“In addition, OnTheMarket.com has already overtaken Zoopla in many areas across the UK with its number of property listings, meanwhile new member agents joining OnTheMarket.com continue to rise week on week.
“It is becoming increasingly known within the industry that OnTheMarket.com has gained a reputation for providing its member agents with quality leads from active property-seekers as opposed to casual surfers. This is reinforced by its exclusive property listings which are uploaded to OnTheMarket.com ahead of any other portal. This means OnTheMarket.com has become a ‘must-view’ website for serious property-seekers.
“According to Zoopla’s 2014 annual report, its recorded visits in 2009 reached two million per month so OnTheMarket.com‘s 3.5 million visits in just its third full month was a tremendous achievement.
“Zoopla should be in no doubt: OnTheMarket.com is here to stay and we remain confident in becoming the number two portal by the end of January 2016 on our way to achieving our medium term objective of challenging the market leader.”
You May Also Enjoy
Building Buyer Trust Through Architectural Visualization in Real Estate Marketing
In real estate marketing, trust is not a soft value. It is a transaction driver. Buyers commit to years of financial exposure based on how credible a project feels long before it is built. That credibility is no longer shaped by brochures alone. Today, developers often work with a rendering agency to construct a visual…
Read More 
£84.2bn in internationally owned homes across England
The latest market analysis by Jefferies London has found that the current market value of foreign-owned homes across England stands at an estimated £84.2bn, with London accounting for £43.9bn, the largest share of any region. Jefferies London analysed estimates of foreign homeownership across England, alongside average house price data, to calculate the estimated total market…
Read More 
Housing affordability improves across Britain
The latest research from Yopa has found that the average house price across Britain now sits at 8.3 times the typical annual salary, with affordability improving over the last year, driven by more measured house price appreciation and stronger earnings growth. This has helped to reduce the house price to income ratio across six out…
Read More 
Manchester tops list of Britain’s first‑time buyer hotspots
Manchester is the most popular location for first‑time buyers outside London First‑time buyers now account for around half of all mortgaged home purchases across Britain In the most popular areas, that rises to more than 70% Worcester is home to the fastest‑growing first‑time buyer market New research from Lloyds reveals Britain’s hottest locations for…
Read More 
0% mortgages – are they too good to be true?
With the reintroduction of 0% mortgages, are they too good to be true? A property expert weighs in This morning, Melton Building Society announced that they’re now offering 0% mortgages to customers. However, are these too good to be true? The deal is a five-year fix at 5.99 per cent with a £199 application fee,…
Read More 
Property Auctions: What Buyers and Sellers Need to Know Before Taking the Plunge
As more homes are bought and sold via auction, consumers are being urged to fully understand the process so they can gain maximum benefit, according to Stuart Collar-Brown, President of NAVA Propertymark (National Association of Valuers and Auctioneers). Property auctions continue to grow in popularity, offering buyers speed and transparency and providing sellers with greater…
Read More