Rebranding?

We have recognised that it is through the September – October period that agents take the opportunity to consider the idea of a rebrand or amendments to their existing design to improve their brand ready for the for the New Year.

Some helpful tips to consider…


Forget the past-

When rebranding your business avoid hang-ups from the past: what worked years ago is not working now, so try to get over the history of your business and focus on the present and future.


Do the research-

Find out if the new name / colours / logo etc has been used by any agents in your area, you want to stand out not blend in. At the same time this is a balancing act, so don’t be scared to branch out and see what other agents around the country are doing for Inspiration.


Develop a brand plan-

Careful management of a brand on an ongoing basis will ensure the brand remains strong, clear and unaffected by outside influences. Form a plan to maintain brand values and ensure any changes are made in line with brand values.


Brand Consistency-

A simple set of guidelines will ensure that everyone (internally and externally) can apply your brand in a consistent manner. This is crucial to ensure your potential customers develop a familiarity with, and trust of, your brand.


 Different media-

Keep a close eye on the use of your brand guidelines across different media such as signage, stationary, website, social media and email marketing etc. Size, colour and positioning of your logo is essential and the correct use of these should be ensured at all times.


Review-

Make sure all occurrences of incorrect branding are tackled as they arise and the correct guidelines are understood for the future; nipping such problems in the bud will avoid long-term damage.


Rebranding your company signage has never been easier…

For any agent undergoing a rebrand, the signage consistency is extremely important to build a strong company brand and image within your agencies patch, especially for multi-office agents where sometimes the consistency can go astray. We rank brand constancy very highly and believe it is key for any Agent to achieve a strong and successful company image, and for this reason Kremer Signs can provide the full package.

Kremer Signs have an onsite design studio with a great team who are experienced in estate agency design work for over 30 years making them a very valuable tool to have for a rebrand. Another great benefit of using Kremer Signs is the assurance of total brand consistency throughout all of our printed items. From residential boards through to office fascia signage and internal signage, we can replicate the same colours, fonts and proportions used on a wider range of different substrates. This is key for any agent if they are to maintain a strong company image and brand.

Through the months of September & October, Kremer Signs will be offering a free design service for all agents, existing and new.

If this service is something that interests you, please do not hesitate to contact us on 01635 46125 or send your enquiry through to sales@kremersigns.co.uk

Alex Evans

You May Also Enjoy

Breaking News

UK monthly property transactions for May 2025

Headline statistics from the latest transactions data include: the provisional seasonally adjusted estimate of the number of UK residential transactions in May 2025 is 81,470, 12% lower than May 2024 and 25% higher than April 2025 the provisional non-seasonally adjusted estimate of the number of UK residential transactions in May 2025 is 80,530, 13% lower than May 2024 and…
Read More
Breaking News

Construction Skills Mission Board (CSMB) shows the Government has a plan

The Construction Skills Mission Board (CSMB) held its first board meeting today (26 June 2025), where it set out a roadmap for recruiting 100,000 more construction workers a year by the end of Parliament. Richard Beresford, Chief Executive of the National Federation of Builders (NFB), said: “The Construction Skills Mission Board (CSMB) is a recognition…
Read More
Paint Stripper Tools
Estate Agent Talk

5 Strategies to Optimise Your Warehouse for Real Estate

The term fixer-upper can mean many things, from ‘slap some paint on the walls and it looks brand new’ to ‘will this building collapse if we open the front door?’ Indeed, in the dicey world of commercial property acquisition, each warehouse you buy will probably fall into both camps. Thinking about the viability of warehouses…
Read More
Breaking News

HMOs sell for up to 50% above market average

New research from Excellion Capital, the boutique debt advisory and investment firm, reveals that HMOs sell for as much as 50% above the average house price, further increasing their investment potential after it was revealed that HMOs also create rental yields of up to 12.5%. After previous research from Excellion Capital recently showed that the…
Read More
Breaking News

UK buyers struggle while 50,000 homes sit empty

As the UK housing crisis deepens, new analysis by Open Property Group exposes a worrying surge in so-called “zombie homes”- properties that sit unoccupied and deteriorating while millions struggle to access affordable housing. Key insights: 50,000+ long-term vacant homes in England alone 23,000+ of these have been empty for more than two years Estimated £13.6…
Read More
Breaking News

Breaking Property News 26/06/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   The UK is Europe’s second most distressed market despite headline GDP growth Retail and Consumers Goods has emerged as the most distressed sector in Europe, with distress levels now the highest since the global financial crisis, according to the latest Weil European Distress Index (WEDI). The…
Read More