Rebranding?

We have recognised that it is through the September – October period that agents take the opportunity to consider the idea of a rebrand or amendments to their existing design to improve their brand ready for the for the New Year.

Some helpful tips to consider…


Forget the past-

When rebranding your business avoid hang-ups from the past: what worked years ago is not working now, so try to get over the history of your business and focus on the present and future.


Do the research-

Find out if the new name / colours / logo etc has been used by any agents in your area, you want to stand out not blend in. At the same time this is a balancing act, so don’t be scared to branch out and see what other agents around the country are doing for Inspiration.


Develop a brand plan-

Careful management of a brand on an ongoing basis will ensure the brand remains strong, clear and unaffected by outside influences. Form a plan to maintain brand values and ensure any changes are made in line with brand values.


Brand Consistency-

A simple set of guidelines will ensure that everyone (internally and externally) can apply your brand in a consistent manner. This is crucial to ensure your potential customers develop a familiarity with, and trust of, your brand.


 Different media-

Keep a close eye on the use of your brand guidelines across different media such as signage, stationary, website, social media and email marketing etc. Size, colour and positioning of your logo is essential and the correct use of these should be ensured at all times.


Review-

Make sure all occurrences of incorrect branding are tackled as they arise and the correct guidelines are understood for the future; nipping such problems in the bud will avoid long-term damage.


Rebranding your company signage has never been easier…

For any agent undergoing a rebrand, the signage consistency is extremely important to build a strong company brand and image within your agencies patch, especially for multi-office agents where sometimes the consistency can go astray. We rank brand constancy very highly and believe it is key for any Agent to achieve a strong and successful company image, and for this reason Kremer Signs can provide the full package.

Kremer Signs have an onsite design studio with a great team who are experienced in estate agency design work for over 30 years making them a very valuable tool to have for a rebrand. Another great benefit of using Kremer Signs is the assurance of total brand consistency throughout all of our printed items. From residential boards through to office fascia signage and internal signage, we can replicate the same colours, fonts and proportions used on a wider range of different substrates. This is key for any agent if they are to maintain a strong company image and brand.

Through the months of September & October, Kremer Signs will be offering a free design service for all agents, existing and new.

If this service is something that interests you, please do not hesitate to contact us on 01635 46125 or send your enquiry through to sales@kremersigns.co.uk

Alex Evans

You May Also Enjoy

Estate Agents should not all look the same
Estate Agent Talk

How to Become an Estate Agent with No Experience

Breaking into the property industry can seem intimidating – especially if you’ve never worked in it before. But the good news? You don’t need years of experience or fancy qualifications to start a career as an estate agent in the UK. In fact, many successful estate agents started with no background in property at all.…
Read More
buying at auction uk
Estate Agent Talk

9 Advantages of Selling Your House by Auction

Selling your house by auction might seem like a daunting prospect, but it comes with numerous advantages that can make it a highly attractive option. While the traditional method of selling through an estate agent has its place, auctions are increasingly becoming a popular choice for homeowners looking for a swift and reliable sale. Here…
Read More
Breaking News

Majority of Tenants Unsure How Changes Will Affect Them, Says LRG

With major changes to the private rental sector on the horizon, 62% of tenants say they don’t know whether the government’s Renters’ Rights Bill will address their concerns – highlighting a growing need for clearer communication around what the reforms will mean in practice. LRG’s latest Lettings Report shows that while landlords are widely aware…
Read More
Home and Living

Perfume Storage Tips: How to Keep Your Fragrances Fresh

Perfumes are sensitive compositions that can be significantly affected by how they are stored. Proper storage ensures that your favorite fragrances stay fresh and maintain their intended scent profile. In this article, we’ll explore practical, fun, and effective tips to help you preserve your perfumes in perfect condition. Understanding the Sensitivity of Perfumes Perfumes are…
Read More
Breaking News

Renters’ Rights Bill Delay Causing Uncertainty for Tenants and Landlords

Ministers need to tell landlords and tenants when measures in the Renters’ Rights Bill will take effect the National Residential Landlords Association (NRLA) is today warning. The Government pledged last year to abolish Section 21 ‘no explanation’ repossessions and to make other changes to the rental market this summer. With the Bill not scheduled to…
Read More
Breaking News

Breaking Property News 02/04/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Made Snappy 360 appoints new CEO and Sales Director to accelerate growth in the property technology space Made Snappy 360, the fast-growing proptech company known for its virtual tours and floor plan technology, has appointed industry veteran Mark Beresford-Ward as its new Chief Executive…
Read More