Rebranding?

We have recognised that it is through the September – October period that agents take the opportunity to consider the idea of a rebrand or amendments to their existing design to improve their brand ready for the for the New Year.

Some helpful tips to consider…

iStock_000026751594Small


Forget the past-

When rebranding your business avoid hang-ups from the past: what worked years ago is not working now, so try to get over the history of your business and focus on the present and future.


Do the research-

Find out if the new name / colours / logo etc has been used by any agents in your area, you want to stand out not blend in. At the same time this is a balancing act, so don’t be scared to branch out and see what other agents around the country are doing for Inspiration.


Develop a brand plan-

Careful management of a brand on an ongoing basis will ensure the brand remains strong, clear and unaffected by outside influences. Form a plan to maintain brand values and ensure any changes are made in line with brand values.


Brand Consistency-

A simple set of guidelines will ensure that everyone (internally and externally) can apply your brand in a consistent manner. This is crucial to ensure your potential customers develop a familiarity with, and trust of, your brand.


 Different media-

Keep a close eye on the use of your brand guidelines across different media such as signage, stationary, website, social media and email marketing etc. Size, colour and positioning of your logo is essential and the correct use of these should be ensured at all times.


Review-

Make sure all occurrences of incorrect branding are tackled as they arise and the correct guidelines are understood for the future; nipping such problems in the bud will avoid long-term damage.


Rebranding your company signage has never been easier…

1

For any agent undergoing a rebrand, the signage consistency is extremely important to build a strong company brand and image within your agencies patch, especially for multi-office agents where sometimes the consistency can go astray. We rank brand constancy very highly and believe it is key for any Agent to achieve a strong and successful company image, and for this reason Kremer Signs can provide the full package.

Kremer Signs have an onsite design studio with a great team who are experienced in estate agency design work for over 30 years making them a very valuable tool to have for a rebrand. Another great benefit of using Kremer Signs is the assurance of total brand consistency throughout all of our printed items. From residential boards through to office fascia signage and internal signage, we can replicate the same colours, fonts and proportions used on a wider range of different substrates. This is key for any agent if they are to maintain a strong company image and brand.

Through the months of September & October, Kremer Signs will be offering a free design service for all agents, existing and new.

If this service is something that interests you, please do not hesitate to contact us on 01635 46125 or send your enquiry through to [email protected]

You May Also Enjoy

5 Great Property Management Software in the UK
Letting Agent Talk

Five of the Best Property Management Software for Landlords

Being a successful landlord requires a good relationship with your tenant, ultimately you want your property to be treated well, get paid on time and build long term relationships. Management of property has come a long way in recent years especially since the internet and certainly thanks to management software and apps. Today there are…
Read More
how to present your property for sale
Letting Agent Talk

LETTING AGENTS AND LANDLORDS FACING SURGE IN DISREPAIR CLAIMS

Recent research reveals there has been an exponential rise in disrepair claims over the past five years, with more than £55.1m paid out across 70 English councils that own their own stock. (Source: Inside Housing, February 2022). Legal costs nearly doubled between 2017-18 and 2020-2021, while the number of cases increased by 132%. Of the…
Read More
Breaking News

BREAKING PROPERTY NEWS – 17/05/2022

Daily bite-sized proptech and property news in partnership with Proptech-X.   PRESS RELEASE: BriefYourMarket partnerships take lead generation to next level Generating and nurturing leads is the backbone of estate agency. According to Richard Combellack, Chief Commercial Officer at BriefYourMarket, this is exactly what BriefYourMarket is about, finding and nurturing new leads via a variety…
Read More
Home and Living

5 Gas Safety Tips to Keep You Safe at Home

Houses with safety hazards are not desirable, since they endanger the lives of their occupants. The value of your home diminishes if you’re your house and property are damaged, including gas appliances. Therefore, all owners, landlords, and tenants have a responsibility to have the appliances they own tested for functionality. Check all of your household…
Read More
do i need planning permission for a shed
Home and Living

What you need Planning Permission for in your Garden

Gardens, mostly those at the rear of property, offer us a great diversity of options outside just a lawn and patio area. From outside office space to swimming pools, gardens are a great space in which we can add great value to our lifestyles from leisure to work. Planning permission is the phrase used to…
Read More
Breaking News

BREAKING PROPERTY NEWS – 16/05/2022

Daily bite-sized proptech and property news in partnership with Proptech-X.   nurtur.group continues to strengthen its leadership team With my non-journalist hat on, and to ensure complete transparency, I also hold a position as a non-executive director at nurtur.group – AS Following the recent acquisition of BriefYourMarket, proptech supplier, nurtur.group has announced that Damon Bullimore…
Read More