Rightmove launches new marketing campaign to help movers see what’s possible
Rightmove, the UK’s largest property platform, is launching a new brand campaign designed to support agents by driving confident, better-informed home-movers to their properties.
Launching on 8th May, the multi-channel campaign targets all home-movers. It aims to inspire confidence to make their move, helping them to better understand what they can afford, using Rightmove’s tools and services. By doing so, the campaign aims to improve the quality and intent of enquiries sent to agents on Rightmove.
The campaign centres on a series of adverts running across TV, Video on Demand and YouTube, supported by wider social and outdoor activity.
Shot in the north of England, the hero advert brings to life moments of belief experienced by movers across Britain. These moments are visualised through a distinctive ‘glow’ that appears as people begin to understand what could be within their reach, inspiring home-movers to go to the UK’s largest property portal to discover agents’ properties and brands.
The campaign is expected to reach 90% of UK target adults and will debut on TV during shows such as ITV’s new programme The Neighbourhood, Gogglebox on C4 and World Seniors Snooker Championship on Channel 5 from 9pm on Friday 8th May.
The new campaign line, ‘When you see what’s possible on Rightmove, you can believe it too’, marks the next evolution of Rightmove’s ‘Believe It’ brand platform. First launched in 2023, the platform is designed to give home-movers the confidence to act.
Rightmove continues to invest in its brand and product ecosystem to ensure partners benefit from strong consumer trust, the UK’s largest home-moving audience and tools that help turn early interest into confident action.
Rightmove’s Chief Marketing Officer, Matt Bushby, says:
“This campaign is about supporting home-movers earlier in their journey, so they approach agents with greater confidence and clarity. By highlighting how our tools help people understand affordability and next steps, we’re helping our partners benefit from better-informed and more motivated enquiries. Reaching the UK’s largest home‑moving audience at scale allows us to deliver meaningful outcomes for agents.”
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