Sell a House That’s Not Selling

Coastal and sea front property

Have you been trying to sell a home but you are having a hard time? If you have been trying to sell your home for a long time and not succeeding, then the best thing to do is try out new tactics. It is impossible to control the housing market, but there are some problems you can easily fix.

Below are some things you can do when adjusting your home-selling strategy to get more buyers interested and finally selling it.

1. Adjusting Your Asking Price

One of the most common mistakes people make when selling a house is mispricing. People have a hard time separating emotion from facts when it comes to their home’s worth. This is why some sellers have a high selling price on their property. Another approach sellers use is basing it on how much they need to pay off their mortgage and remain with a down payment for a new home. This is not a good strategy too.

Finding expert agents to help
The worth of your home is what another person is willing to pay for it. A good way of knowing the worth of your home is by looking at the recent prices of similar homes in your area. A real estate agent will do a comparative market analysis (CMA) to determine the selling price. You will end up with a price that attracts buyers.

2. Restaging for Buyers

Another thing you need to look at is the home itself. You need to work on it so you can make it showroom-ready when you put it on the market. Get rid of the clutter. You should make sure your home is in the best position possible so that buyers don’t get distracted by piles of old magazines or dust bunnies. You want them to focus on the house’s best features.

One of the best features of your home is not that portrait of your favorite video game character or your vintage doll collection. The goal should be making the buyers picture themselves in the home with their family, and it can be hard for them to do that when they keep looking at your portraits or photos. You should make the room ready for the buyer and remove any personal effects in the room.

If you are looking for ideas for restaging, below are rooms considered the most important by buyers:
Living room – 47%
Master bedroom – 42%
Kitchen – 35%
Putting a little extra effort into restaging might be what attracts serious buyers.

3. Fixing Home Issues

Finding the energy to fix a home can be hard. But one thing you need to keep in mind is you are going to attract fewer buyers when you don’t fix serious issues with your house. Most of the buyers will be house flippers who are going to lowball you. Slashing the price to sell a house is not that bad if you are financially stable enough. You should try fixing the issues with your house because it will help you attract more buyers. Some of the areas of your home that need to be in good shape are;

HVAC system
Electrical system
Windows
Plumbing
Roof

If you don’t have the time or money to fix home issues, you can offer an incentive to the buyers. If your AC unit is busted and you don’t want to replace it before selling the house, you can offer the buyer an appliance or furniture as part of the deal. Working with a real estate agent can help you get a good deal where both you and the buyer come out on top.

4. Beefing Up Your Marketing

If you have followed the tips above, then your home is now in good shape. The focus should now be on marketing. One of the most effective forms of marketing online is a “Multiple Listing Service” (MLS). MLS is different from listing websites such as Trulia and Zillow because it is managed by real estate professionals – who are putting in a lot of effort to match the right sellers with the right buyers. When you have a home listed on the MLS, you are going to access a wider pool of buyers.

Once you get MLS access, your work is now to make the home listing stand out from the rest. This can involve talking with your online estate agents so you can get a professional real estate photographer to take high-resolution photos of your house. It is important to work with a professional photographer experienced in the real estate industry because you want photos that look like they should be on the cover of magazines. Another idea is to include a video tour on your listing because it is going to attract buyers who wouldn’t have given your house a chance.

You will notice an increase in requests for home showings if your MLS listing is beautiful. This is why the final strategy is about showings. You need to find a temporary home for your pets and make your home feel like no pet has ever lived there before. This is when your agent can show your home to prospective buyers. You should be ready to leave your home at any time because there will be last-minute showings when selling your home. You might be caught off guard, but keep in mind that you are sacrificing your privacy and schedule to sell your home.

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