Take an axe and split your social media:

Social Media is a meaty topic and one that is ever evolving – If you are out of the picture for just a few months then not only will some other businesses catch you up and take over from you, but advancements may also mean you are out of the loop when it comes to how best to use it for marketing and the new innovations that can help grow your business faster.

Now that in today’s world of online marketing social media is one of the king elements, we need to really study how we use it and what kind of impression we are given out to the audiences we have built.

One big factor in social media that is creeping up more and more is how much we need to pay attention in dividing our business and personal lives on social media. Yes, only a few years ago we could use social media freely, voicing no matter what we felt and sharing no matter what we wanted – Nowadays though we hear more and more stories like someone being prosecuted following comments placed on social media and that people have been fired from their jobs following a business owners spotting something they did not like be it a photo on Instagram or a check-in on Facebook.

Remember, your new boss is highly likely to not only use social media themselves, but also seek new staff members with it also – When a CV hits their in box it is not an uncommon thing for them to do to then research them on social media, usually LinkedIn (which most people use professionally), but also Twitter/Facebook/Instagram/Youtube and this could be make or break things for you. I totally agree with anyone not happy with me stating this in that I also think that you should not be spied on and your personal life is yours to do what you wish with, but social media and the way we use it today means that all your likes, dislikes, funny moments, professional qualities, political beliefs etc are on show for all to judge you by.

So, what should we do and why should we do it on social media to make sure that we keep our business profiles and personal lives separate?

  • Decide that your social media is going to be professional or social from day one – Do not attempt to mix the two even if for just one day and also try not to accidentally post something you may regret and delete as it could be spotted and captured for future reference.
  • Create personal accounts and business profile accounts. Simply have your business profile on social media and then be selective with your connections on your personal ‘social’ accounts so that only close friends and family see what you share – Try and keep your social accounts private as much as you can also.
  • Do not mention your business that you work for (if a business owner then clients you work with) is any negative way such as ‘really could not wait to get home tonight as so bored at work today‘ or ‘can not stand working with clients in Germany as they are always late with payments‘ as these quotes could be spotted and most certainly will be reacted to.
  • Do not use your social media accounts (unless they are business ones) during working hours. Simple advise really, but with our mobile phones in our pockets / on our desks tempting us all day to see what is happening on social media then it is a hard one to not give in to.
  • Work relationships. Yes, keep this hush if it is in the rule book that what you are doing may lead to disciplinary action upon you – Do not share warm seflies with that person, try not to check in to the same location at work or outside work and if you can, try not to be following each other on social media as if you are suspected then for many social media is a good place for someone to start their detective works.
  • Shares and retweets. Remember, you do not have to directly upload something to social media in order for you to be found – A simple retweet or a share, comments and likes, can also put you in a sticky position so try your best not to engage with any topics that could effect your role at work. Politics and religion are usually the two big subjects to not engage with.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Home and Living

Best Budget Smartphones Under $200

In the rapidly advancing digital era, it’s no longer a luxury but a necessity to have a smartphone. Not everyone however needs or is able to pay hundreds of dollars for an expensive device. The good news is that there are numerous budget smartphones under $200 that provide great performance, decent cameras, and a long…
Read More
Rightmove logo
Breaking News

Ten years on: More first-time buyers moving to cities while the coast stands still

New ten-year analysis of the property market shows that more first-time buyers are looking to move to cities, while the coast has seen no growth in new buyers First-time buyer demand to move to Great Britain’s 50 largest cities (excluding London) is up by 16% on average over the last ten years, with Dundee topping…
Read More
Breaking News

Homeowners in England and Wales overvalue their properties by an average of 16%

Homeowners in England and Wales are overestimating the value of their property by an average of 16%, according to new figures. Data from Quick Move Now compares homeowner estimates with formal estate agent valuations and is broken down by both region and property type. Overall, homeowners overvalue in every single category.   Regional breakdown Region…
Read More
Visual blemishes on Roads due to service upgrades
Estate Agent Talk

Emergency Sidewalk Repairs: When to Act and Who to Call

Sidewalks are the unsung heroes of city infrastructure—quietly assisting tens of millions of footsteps every day. But when they crack, disintegrate, or shift all of sudden, they might quickly turn out to be volatile liabilities. In a town like New York, in which pedestrian site visitors are constant and belongings proprietors are legally chargeable for…
Read More
Breaking News

Reapit report reveals agents’ long-term market confidence amid legislative challenges

Despite the significant challenges posed by a shifting economic landscape and the largest wave of housing legislation in decades, estate and letting agents remain steadfast in their confidence about their long-term future in the industry. According to the first Reapit Property Outlook Report 2025, covering the full breadth of sales and lettings agency opinion countrywide,…
Read More
Breaking News

Owner-Occupiers Drive Resilient Commercial Property Market

Buying Becomes 37% Cheaper Than Renting The latest Commercial Property Demand Index from specialist property finance expert, Rangewell, reveals that while investor appetite across the sector held steady in Q2, strong levels of owner-occupied commercial mortgage activity are helping drive market performance, as business owners increasingly move from renting to buying their long-term premises for…
Read More