Zoopla’s PR handed over to Brands2Life.

January 13, 2016

Latest news in the property portal world shows: “Zoopla, the UK’s most comprehensive property website, has appointed Brands2Life to handle its consumer PR.

Brands2Life successfully acquired the contract of PR for one of the UK’s biggest names in the property industry, Zoopla, taking over from Wriglesworth Consultancy’s long standing association.

Find out more about Brands2Life here:

Quoted on their website, Lawrence Hall, Head of Communications at Zoopla Property Group said, “As our brief was geared towards generating creative and integrated content as well as handling traditional press office work, we challenged participating agencies beyond the more conventional pitch process. By incorporating video work, brainstorming and some road-mapping activity into the process, we were able to get a solid understanding of how an agency might work with us and what their capabilities are. The competition was strong, but the energy, detailed research and creative ideas Brands2Life brought to the process was excellent. They clearly understand the online and property space and importantly identify with how we are bringing PR, social and content together to achieve greater internal integration, output and results.”

Jodie Simpson, Co-Chair of the Consumer practice at Brands2Life said, “We’re so chuffed to add Zoopla to our list of clients and break into the housing market with one of the best brands in the business. We’ve created an exciting programme packed with shareable content ideas which we’ll execute across social and traditional channels to challenge Zoopla’s competitors and help them reach new and existing audiences on and offline”.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Rightmove logo
Breaking News

Back-to-school buyer bounce outpaces typical September uplift

New real-time analysis from the UK’s largest property platform Rightmove reveals that buyer demand received a stronger than usual back-to-school boost during the first week of September Buyer demand increased by 5% during the opening week of the month, significantly higher than the average increase of 0.4% seen over the same period during the last…
Read More →
Letting Agent Talk

8,500 tenanted homes currently on the market

8,500 tenanted homes currently up for sale as TLP highlights importance of clean client money handovers   More than an estimated 8,500 homes are currently being marketed for sale with tenants in situ across England, according to the latest analysis by The Letting Partnership, presenting landlords with the opportunity to acquire an investment generating rental…
Read More →
Estate Agent Talk

Which property types take the longest time to buy?

From complex flats and shared ownership homes to new builds and unusual titles, Lyons Bowe reveals which properties can create the biggest conveyancing workload   The latest insight from Lyons Bowe has revealed which types of property are most likely to require the largest and most complex conveyancing workload, potentially adding more stages to the journey…
Read More →
Commercial Agent Talk

Building Site Accidents and Compensation: A Guide for Injured Workers

One mistake, one faulty piece of equipment and an unsafe working setup could cause a construction laborer much more than just aches and pains. One injury can result in medical costs, showing up on working days, reduced income and a path to long recovery. Under certain circumstances, the workers may be entitled to get compensation…
Read More →
Estate Agent Talk

First-Time Buyers: Why 4–5 Houses is the Sweet Spot

House hunting before the stress kicks in: Four to five houses is the sweet spot for first-time buyers Just 20% of us feel excited on a first property viewing, rising to 47% by viewings 4 to 5 There’s a U shape trajectory of excitement when it comes to the viewing process However, there is a…
Read More →
Breaking News

Two in five mortgage holders switched banks for a better mortgage deal

Of those who have a mortgage and switched banks, 41% did so to get a better mortgage rate deal and 30% did it to receive an incentive related to their mortgage Only 15% of people moving home switched their bank account during the move, while far more switched broadband (46%), energy (38%), and mobile phones…
Read More →