Zoopla’s PR handed over to Brands2Life.

January 13, 2016

Latest news in the property portal world shows: “Zoopla, the UK’s most comprehensive property website, has appointed Brands2Life to handle its consumer PR.

Brands2Life successfully acquired the contract of PR for one of the UK’s biggest names in the property industry, Zoopla, taking over from Wriglesworth Consultancy’s long standing association.

Find out more about Brands2Life here:

Quoted on their website, Lawrence Hall, Head of Communications at Zoopla Property Group said, “As our brief was geared towards generating creative and integrated content as well as handling traditional press office work, we challenged participating agencies beyond the more conventional pitch process. By incorporating video work, brainstorming and some road-mapping activity into the process, we were able to get a solid understanding of how an agency might work with us and what their capabilities are. The competition was strong, but the energy, detailed research and creative ideas Brands2Life brought to the process was excellent. They clearly understand the online and property space and importantly identify with how we are bringing PR, social and content together to achieve greater internal integration, output and results.”

Jodie Simpson, Co-Chair of the Consumer practice at Brands2Life said, “We’re so chuffed to add Zoopla to our list of clients and break into the housing market with one of the best brands in the business. We’ve created an exciting programme packed with shareable content ideas which we’ll execute across social and traditional channels to challenge Zoopla’s competitors and help them reach new and existing audiences on and offline”.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Rightmove logo
Breaking News

Richmond upon Thames crowned 2026’s happiest place to live

Richmond upon Thames has been crowned the happiest place to live in Great Britain, reclaiming the top spot after winning in 2023 and finishing second last year In second place is Harrogate in Yorkshire and the Humber, and in third place is Cirencester, Gloucestershire in the South West Kirkcaldy is the happiest place in Scotland,…
Read More →
Estate Agent Talk

What the sector must do differently to engage with young people

By Neil Louth – Group Executive Director, LRG and CEO, Acorn Group The property sector needs to start by recognising that younger buyers are not simply less committed to homeownership. Many still want the security and long-term stability it can offer, but they are making that judgement in a very different market. Deposits take longer…
Read More →
Breaking News

Persistent decline to give way to recovery in 2027

Glenigan’s Autumn 2026 Construction Forecast maintains that sector growth will revive in 2027, despite a challenging year of market stagnation Following a sluggish end to 2026, construction is set to rebound from 2027 onwards as public sector building increases Significant value gains expected for health, education, civils, offices and data centre projects Private and social…
Read More →
Estate Agent Talk

The Plumbing and Electrical Problems That Quietly Kill Sales and Lettings

We’ve all had one of these. The offer’s agreed. Everyone’s happy. The memorandum of sale has gone out, and you’re already mentally banking the fee. Then the buyer’s survey comes back. “Electrics appear dated. Recommend inspection by a qualified electrician.” And just like that, the mood changes. The buyer starts asking about a reduction. The…
Read More →
Breaking News

Rental price and average salary tracker – October 2026

Rental prices rise across most regions as affordability pressures persist Average monthly rents increased in eight of the 11 regions between September and October, with Wales recording the largest rise at 31.1%, followed by the North East at 29.8% and the South West at 7.5%. Scotland, London and the North West were the only regions…
Read More →
Letting Agent Talk

Portfolio landlords have outgrown traditional property management

By Adam Hills, Client Services Director, LRG Living Markets The residential lettings industry still manages many large portfolios as though they’re simply collections of individual tenancies. While that works on small portfolios, but it doesn’t work when landlords own 50, 100 or 200 properties. At that point, the challenge is no longer property management alone…
Read More →