OnTheMarket’s TV advert returns

August 3, 2020

The OnTheMarket advert is back on TV (Monday 3 August) and will be aired thousands of times over the next few weeks.

The portal has secured some great programming spots across ITV, Channel 4 and a wide selection of hard-working digital channels, including many on Sky.

On ITV, the advert will appear in Joanna Lumley’s Fabulous World along with Wonders of the Coast Path. On top of this, there is a spot in Downton Abbey and Doc Martin.

On Channel 4, OnTheMarket has secured a spot in Curing Corona – a show that should be highly anticipated due to the current environment. The advert will also feature on More 4, with Escape to the Chateau DIY and Grand Designs.

On Sky, it will be seen in the high-rated film Joker, the origin story of the most famous comic book super villain. Along with this, it will feature in A League of Their Own – European Road Tour, Jamie Redknapp and Freddie Flintoff hit the road for an adventure across Europe.

The 30 second and 10 second adverts – which showcase OnTheMarket’s ‘New & exclusive’ properties – will also run on the catch-up services on the ITV Hub, All4 and Sky, as well as appearing on the Videology and Finecast networks.

Record enquiries for June & July

Helen Whiteley, Commercial Director at OnTheMarket, said: “Summer 2020 has been an unusually busy period for the property market and we hope that this August TV campaign will drive even more active property-seekers to visit the site and generate enquiries to our agents and new homes customers.

“Since the property market reopened, activity has surged with record enquiries. In June 2020, OnTheMarket delivered a record number of enquiries of more than 1.8 million to our customers – an average of 134 per advertiser. July has seen even higher levels of enquiries.”

On the day that Chancellor Rishi Sunak announced the stamp duty holiday, sales leads increased by 12% and valuation leads jumped by 19% compared with the same day the previous week.

Vikki Bennett

You May Also Enjoy

Estate Agent Talk

Upfront information: homebuyers want confidence as much as speed

What movers want from upfront information, and it isn’t only speed Having a survey, legal pack and chain details before making an offer would help more than eight in ten respondents, according to LRG’s latest sales report Of the 553 who answered the question, 41% said they would offer with more confidence, although not necessarily…
Read More →
Estate Agents should not all look the same
Estate Agent Talk

How Financial Anxiety Drains Entrepreneurial Energy

Financial anxiety can consume the attention and stamina that business owners need for planning, problem-solving and leading a team. A late payment, an unexpected tax bill or a weak sales month may trigger worry long after working hours have ended. Over time, that mental strain affects sleep, concentration and confidence. The answer starts with creating…
Read More →
Letting Agent Talk

How to future-proof a rental property for changing tenant expectations

Over the past decade or so, tenants have become far more discerning. For more and more people, renting is a long-term prospect and today’s tenants expect their homes to be as safe and comfortable as any home they would own themselves. And as legislation around standards and health and safety in the private rented sector…
Read More →
Breaking News

More than a third of homes undergo price reduction

The latest research from GetAgent.co.uk has revealed that more than a third (34.4%) of homes sold subject to contract (SSTC) across Britain’s major cities have undergone an asking price reduction, with this figure climbing to more than half in Bournemouth, raising questions over whether sellers, and their agents, are pricing their properties realistically when first…
Read More →
Breaking News

‘Explosion’ in e-signature use at Land Registry spells progress for homebuying reform

The number of e-signatures used at Land Registry has exploded in the latest quarter — jumping more than ten times in just three months to 643, Novus Strategy can reveal. Qualified Electronic Signatures (QES) are a central plank of the revolution unfolding in homebuying because they reduce friction and save time. It’s a combination of…
Read More →
Letting Agent Talk

The Flats Above the Shop Problem

Why residential property hidden inside commercial ownership keeps causing trouble By Adam Hills, Client Services Director, LRG Living Markets Somewhere in many commercial property portfolios sits a small collection of front doors that was never really part of the plan. Many large and small retailers inherit residential property portfolios by default as part of mixed-use…
Read More →