OnTheMarket responds to Zoopla. Ian Springett says… …
May 21, 2015
Ian Springett, Chief Executive of OnTheMarket.com, said:
“OnTheMarket.com has now clearly established itself as a serious player within the property portals market.
“Since our launch four months ago OnTheMarket.com has already taken almost one quarter of the estate and letting agent members from Zoopla Property Group. Less than 10% of OnTheMarket.com’s member firms are using Zoopla as their other portal.
“In just one week this month, over one million visits were recorded across OnTheMarket.com and its iPhone and Android apps. The traffic is made-up of impressive levels of new and returning visitors. Every month since launch our membership, our traffic figures and our property listings have increased. What’s more, last week OnTheMarket.com registered a record number of leads passed to member agents.
“In addition, OnTheMarket.com has already overtaken Zoopla in many areas across the UK with its number of property listings, meanwhile new member agents joining OnTheMarket.com continue to rise week on week.
“It is becoming increasingly known within the industry that OnTheMarket.com has gained a reputation for providing its member agents with quality leads from active property-seekers as opposed to casual surfers. This is reinforced by its exclusive property listings which are uploaded to OnTheMarket.com ahead of any other portal. This means OnTheMarket.com has become a ‘must-view’ website for serious property-seekers.
“According to Zoopla’s 2014 annual report, its recorded visits in 2009 reached two million per month so OnTheMarket.com‘s 3.5 million visits in just its third full month was a tremendous achievement.
“Zoopla should be in no doubt: OnTheMarket.com is here to stay and we remain confident in becoming the number two portal by the end of January 2016 on our way to achieving our medium term objective of challenging the market leader.”
You May Also Enjoy
Stamp Duty receipts remain above pre-pandemic norms
The latest research from Yopa has revealed that, despite continued speculation surrounding a slowdown in the housing market, Stamp Duty Land Tax (SDLT) receipts remain comfortably above pre-pandemic levels, demonstrating the resilience of buyer activity in recent years. Yopa analysed monthly Stamp Duty Land Tax receipts published by HM Revenue & Customs between January 2018 and…
Read More 
The summer improvements that could add value to your house
The latest research from Yopa has revealed which summer-inspired home improvements could add the most value to your property once the cost of carrying out the work itself has been taken into account, with a summer house potentially boosting the value of the average UK home by almost £8,000. Yopa analysed a range of popular…
Read More 
Turning anxiety into advantage: how SMEs can make AI work for them
By Johann Aguirre, founder of Cachi AI According to the Office for National Statistics, AI adoption among UK businesses has risen from approximately 12% to around 35% since late 2023. However, adoption levels differ considerably depending on the size of a business and the sector in which it operates. Larger, established organisations may be…
Read More 
Home gym can add more than £24,500 to the value of a new-build home
The latest research from UK Property Development has revealed which sought-after features can add the most value to a new-build home, with dedicated wellness spaces and premium interior finishes commanding the largest price boosts. The research analysed the estimated potential uplift in value associated with some of today’s most desirable new-build features, applying each uplift to…
Read More 
Beachfront homes command £1.4m as Britain’s love affair with the seaside endures
The latest research from LandSale, the property portal dedicated to land and rural property, has found that beachfront homes continue to command a substantial premium across Great Britain, with the typical property carrying a £1.395m asking price, more than five times the average British house price. LandSale analysed its own internal market data for beachfront…
Read More 
Four to five houses is the sweet spot for first-time buyers
House hunting before the stress kicks in Just 20% of us feel excited on a first property viewing, rising to 47% by viewings 4 to 5 There’s a U shape trajectory of excitement when it comes to the viewing process However, there is a gradual rise in stress levels the more properties viewed Overall just…
Read More