Posts by Christopher Walkey
How to use Twitter more effectively for your business in 2017
Twitter still remains, for both myself personally and for the businesses I run, the most powerful lead generation marketing tool that I have. I have spent an awful amount of time studying and using Twitter from understanding follower engagement better to working out the best content to share in order to grow particular parts of…
Read MoreSlow down in new Estate Agents in London
It has been a very busy 2016 with fairly substantial pieces of news to effect the UK Property industry with Brexit, President Elect Donald Trump and of course the recent ban on letting fees to tenants (remember that Foxton’s shares plummeted 13% in one hour following the ban on fees). So is it no surprise that we…
Read MoreINDUSTRY INTERVIEW: NIKKI PROCTOR, PR YELLF PROPERTY GROUP LTD
Q: It’s just another property portal many will say. What though makes Yellf different? Yes Yellf.co.uk is indeed another property marketing portal, BUT, it is one with a difference that has been designed with agents and consumers very much in mind. In designing Yellf.co.uk we have taken many aspects of home buying, sales, renting and…
Read MoreWhat’s in store for Social Media in 2017?
I think it fine to say that social media has performed highly since it’s humbled beginnings in the mid 2000’s in facing many doubters, breaking many stiff barriers and also becoming adopted by not only the young and trendy generations, but by the broad mass of the population and importantly businesses too. It’s advancement now…
Read MoreWhat’s in a weeks worth of leaflets…
The amount of leaflets that come through our letterbox each and every week, I thought it a good idea to keep a random weeks worth to see exactly what offers we are missing (mostly they are directly dispatched to the recycle bin). So, one week of leaflets, Monday to Sunday and the end of November…
Read MoreA First-Time Buyer’s Guide to Buying a New Build
As a first-time buyer, you may feel daunted by the prospect of buying a new home. It’s the most expensive purchase you’re likely to make in your adult life and probably the most complex one too. This article will help you make sense of how to find and buy your new home. Help to Buy…
Read MoreHow to Sell Your House Online and the Benefits It Brings
The internet has become a popular place for homeowners to list their properties. Not only is it really convenient and often cheaper, but it’s also where the majority of potential buyers tend to hang out. The popularity of online listings has even led to the development of online estate agents. No longer do you need…
Read MoreJV partnerships are the answer to affordable housing, says Aston Mead
Leading land broker Aston Mead is calling for local authorities to set up joint venture partnerships with developers, in order to accelerate the building of affordable homes. Land & Planning Director Adam Hesse suggests that councils offer selected land to developers as part of joint venture partnerships, which would prevent developers having to raise funding…
Read MoreStrategic restructuring for Auction House in the North West
Leading property auctioneer Auction House is restructuring its operation in the North West of England, as a strategic response to the surge in residential and commercial activity across the region. The group has created two tailored auction businesses in the area: Auction House Manchester operated by multi award winning estate agents Ryder & Dutton at…
Read MoreAGENTS ARE MISSING OUT ON ‘OUT OF OURS’ ONLINE LEADS
Consumers are increasingly contacting estate and letting agents out of normal business hours with 50% of website visits now made when branches have closed for business. According to new research* from Yomdel, the leading fully managed 24/7 live chat service used by estate agents across the UK, 34% of the weekly haul of new leads…
Read MoreIs it Spring time for Online/Hybrid Estate Agents and Autumn for High Street Agents?
OK, so I have used an attention grabbing title that some would say sparks ‘I disagree with annoyance’ and feelings of ‘less than amused’, intrigues others and simply passes by overhead with the remanding community… But have I simply highlighted what many are at least thinking? Let me clear some facts first as our blogs do get good…
Read MoreRecruitment guru calls for “reality check” over salary expectations
The Managing Director of the UK’s longest-established estate agent recruitment consultancy is advising candidates to take a reality check over their salary expectations in the current climate. Anthony Hesse from Property Personnel says that compared to last year, the number of vacancies in residential sales has dropped by over a third (35%) and significantly within…
Read MoreLIVE CHAT INFLUENCES CONSUMER BEHAVIOUR ON ESTATE AGENCY WEBSITES
The latest research on live chat from Forrester, a global research firm, reveals that 38% of online consumers had made their purchase decision due to a live chat session* (*Source: Forrester Research Survey, 2016). The research shows that 44% of online consumers believe that one of the most important features a website could offer is…
Read MoreGetting More Valuations – Traffic is worthless without CONVERSION!
Winning more instructions is the biggest challenge for 99% of estate agents. . As a result, many agents spend a fortune on digital marketing agencies and who-knows-what else – often with virtually no return on their investment. I recently had a conversation with an agent who had spent £2000 per month on AdWords and Facebook…
Read MoreTPO and CTSI launch joint letting fees campaign
National campaign kicks off in Swansea and Dorset to improve industry compliance and raise awareness among consumers so more landlords and tenants ask about fees when they shop for an agent. The Property Ombudsman Scheme (TPO) has launched a new national campaign with the Chartered Trading Standards Institute (CTSI) to tackle lettings agents that are…
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