Lessons from the Cheltenham Gold Cup!

I was very lucky to be invited to the Cheltenham Gold Cup just recently.  It was a fantastic experience and not just for the horse racing.  I couldn’t believe how much organising goes into such event.  I also got to see AP McCoys final Cheltenham race.  The roar was fantastic when he came out and…

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5 good reasons you need a blog.

If you have a website that you are proud of and it has been designed specifically to increase your levels of sales, then it stands to reason that you want as many of your target audience to view it as possible. This effectively comes down to SEO and how your website is ranked on Google.…

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Section 21: Make sure yours gets served?

Yesterday at the national ARLA conference, ARLA highlighted a major change in the property industry which will (in a few months) dramatically change how section 21 notices and the repair management process will work. Rajeev Nayyar, Managing Director of repairs software specialist Fixflo noted that this change ‘’marks a fundamental shift in the repair management…

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Letting and Estate Agents: Don’t make me think.

As the Internet has evolved and website engagement has progressed, your Internet presence can no longer be a static entity. Visitor expectation has increased hugely over the past decade and your company profile can be seriously damaged by presenting a poorly designed, outdated website. There are few industries where this is as pertinent as for…

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Working with charities to benefit all

In this series of marketing blogs, we look at working with charities or community groups to give value to your business and your customers. From basic marketing principles to consider through to the benefits and the challenges, we will also be featuring a number of creative case studies. To gain the most from investing resources…

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Bringing your home to life.

Property for sale

Homebase announced plans to shut 80 of its 323 stores at the end of last year, with the chain’s parent, Home Retail Group; claiming that the rise of a generation with minimal interest in DIY projects was partly to blame. A major study made by IronmongeryDirect based on a survey of over 10,000 tradespeople, also…

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CITB says rise in number of workers reflects housing boom.

The Construction Industry Training Board says the industry must recruit more than 200,000 extra workers in the next 5 years to keep on top of rising demand. For the first time since the downturn, rising spending on housing, leisure and infrastructure will deliver growth in every region of the UK. To deal with the upswing…

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#Crowdfunding – a user’s guide.

Late last week, our start-up raterAgent got the agreement from Crowdcube to go live on the latter’s site. raterAgent’s ‘pitch’ for investment, from Crowdcube’s 150,000+ investors, would be online before Weds 25th March. 2 days in and we’ve raised over 35% of our target. 37 investors have dedicated more than £26k to our cause. Before…

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Taking the stress out of performance appraisals.

Employees often regard appraisals as something dreadful, the kind of meeting that may lead to a bad mark on their employment record.  The end goal of a staff appraisal is to help organisations make important decisions about an employee regarding their pay, their development, and their training. Giving a performance appraisal can often send managers…

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Get more out of your business, get moving

Making the decision to relocate your office can be a sensitive subject for many business owners, it’s essential to get it right for the happiness and well-being of both your staff and your business. Regardless of whether your business is a large one or a small one, planning an office relocation is never an easy…

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Agencies Beware! The Light Is Shining On Commissions.

In the run-up to the General Election the property industry’s focus has been on the prospect of tenant fees being banned. There is a risk that with a deluge of commentary about this prospective change a recent case with significant effects on estate and letting agencies’ revenues has been overlooked. The Background Agencies may use…

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