Posts by Alex Evans
How to turn employees into brand advocates.
Most estate agencies are unaware of the social marketing gold mine at their fingertips. The value lies in their own employees: who else is better equipped to become a brand advocate than a brand’s own employee? By harnessing an employees’ existing social networks, employers can access an impressive social reach. Enhancing this opportunity is the…
Read MoreHow to dominate your local digital airwaves in 2015 with community marketing – Part III – The Content
There are 7 types of content that you can use to engage your local community. In Part III of this community marketing guide I explain not only the content but the tools you can use to produce it quickly and professionally. In Part I – The Plan we looked at the plan for marketing by creating…
Read MoreBuying an Investment Property May Have Some Pitfalls.
Have you ever bought an expensive dress that seemed to suit you just fine in the beginning only to realise a couple of hours later it’s not a deal to die for? Well, that probably hurts but not as much as spending all your money on an investment property that doesn’t pay off the way…
Read MoreStamp duty – masterstroke or policitcal electioneering?
Chancellor George Osborne yesterday in his Autumn statement was either entering into the seasonal spirit by providing hard pressed home buyers with an early Christmas present, with a long overdue overhaul of Stamp Duty or it was a smart political manoeuvre with one eye on the forthcoming general election in May 2015! As it is…
Read MoreStamp Duty Reform 2014.
Stamp Duty Reform 2014 Last week, George Osbourne surprised us all by creating a huge shake-up to the way Stamp Duty works in the UK. As an estate agent I have been lobbying for a change in the stamp duty rules for some time so we’re thrilled about the changes. However, this pesky property tax…
Read More3 ways estate agencies can leverage social proof in their marketing efforts.
We all value the opinion of others – the more people believe in something, the more we are likely to take notice of it. There’s good reason for this. We can save a lot of time in following the actions of others instead of making an independent evaluation ourselves. More times than not this pays…
Read MoreTips For Easier Repairs This Christmas.
Santa might not be the only one calling this season – don’t forget your tenants this year. IT may be time to deck the halls with boughs of holly, but while it’s tempting to abandon yourselves to festive frolics come tinsel time, your responsibilities to tenants don’t stop up just because it’s the silly season.…
Read MoreThe Best Price for your Home
The hardest part of putting a home up for sale may just be determining the right price for it. A lot of people want to sell their properties for a price similar to what they paid for it, or maybe they want something that balances out their mortgage. However, the reality of the situation is…
Read MoreHow accessible are you?
Our society is ever diversifying, people from a whole manner of backgrounds, experiences, lifestyles and abilities all live in one place. As a business it is up to you to make your services available to everyone. This, in no small part, means ensuring that you cater to the disabled. And in the same way that…
Read MoreHow to dominate the local digital airwaves with community marketing – Part II – The Spaces
In Part I – How to dominate the local digital airwaves – The Plan – we looked at the essential planning steps you need to make before embarking on your community marketing program – who are you trying to reach and what community are you trying to create? With that defined, it is now time…
Read MoreEstate agents: word-of-mouth just got social.
Word-of-mouth is the most powerful tool you have. Every day, people talk about your estate agency: stories are told and experiences are shared. Whilst this hasn’t changed, the means by which people communicate have. Today, people increasingly turn to social media. This shift presents an enormous opportunity for estate agents. Instead of being in the…
Read More5 REASONS FOR USING PROMOTIONAL MERCHANDISE IN YOUR MARKETING CAMPAIGNS
OFTEN OVERLOOKED, promotional merchandise can add real value and ROI to marketing campaigns. The “British Promotional Merchandise Association” (BPMA) conducted a survey with the following question – “Which one of the following media has the best ability to make you remember the product, brand or service because you see it more often?”. 39% of respondents…
Read MoreThe financial advantages of a professional cleaning service.
Whether you’re working your estate agency from home or at the office, small or big, there is undoubtedly rubbish and dust littered around your premises that goes unnoticed to the untrained eye. Hiring a commercial cleaning service can help you to keep up with your daily office cleaning. You may not have time to worry…
Read MoreNew Survey Results Reveal : The Marketing channels Estate Agents Would Like to Get More Leads From !
Recently I surveyed 100 estate agents about lead generation methods for acquiring new instructions. The question posed was which marketing channels would you like more leads from? So let’s start from the lowest to the highest in percentages terms and discuss the findings,please note agents were not restricted to one option, they could pick as many…
Read MoreHow to make sure your brand dominates your local digital airwaves with community marketing in 2015 – Part I – the plan
In this series of blog posts I’m going to outline a social media marketing technique called Community Marketing that will allow you to become the number 1 agency in your local area in terms of digital impact. By conquering the online space, you will be setting up your agency to succeed long into the future.…
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