Marketing
Who’s Your Pacemaker?
Do you ever watch the London Marathon or the Great North Run? I do, with a mixture of awe and guilt. Awe that so many people had taken on such a momentous challenge, of their own free will, and guilt, that I was enjoying the event from my sofa, while many people less fit than…
Sam Ashdown
Is Your Agency_s Marketing and PR Super or Sh*te? Take the 11 Step Quiz
I once went to an expensive conference which featured an American marketing guru (I despise that term, guru shmuru). I was struck by how shiny his face was and his equally glossy suit. I imagined him sitting on a chair and sliding right off it. Shiny Sid said a lot of things I didn_t understand….
Jerry Lyons
Houseviz to revolutionise property marketing in the U.K.
Revolutionary marketing experts Houseviz has launched in the UK to drive how forward thinking estate agents present properties to the market and attract new clients. Houseviz is the only company in the U.K.to offer smartphone enabled augmented reality (AR). A full range of innovative marketing services are also on offer to include professional photographers and…
EAN Content
AGENTS ARE MISSING OUT ON ‘OUT OF OURS’ ONLINE LEADS
Consumers are increasingly contacting estate and letting agents out of normal business hours with 50% of website visits now made when branches have closed for business. According to new research* from Yomdel, the leading fully managed 24/7 live chat service used by estate agents across the UK, 34% of the weekly haul of new leads…
Christopher Walkey
What makes a good estate agent snap?
Pressure does funny things to people. Some grow, some shrink, some growl and some shriek. Being in front of a camera also does strange things to people. Some freeze, some pout, some glare and some hide. I’ve seen cameraphobia a fair bit during my career as a journalist and now as a PR man. I…
Be PROUD of your Independence
Don’t hide your independent status: it’s what vendors want. Small, local, independent estate agents are often slightly embarrassed to be seen as such. Creating a website that looks like you’re a corporate is a mistake. You’re independent: be proud of all that entails: personal service, attention to detail, high level accountability. Vendors tend to look…
Sam Ashdown
LIVE CHAT INFLUENCES CONSUMER BEHAVIOUR ON ESTATE AGENCY WEBSITES
The latest research on live chat from Forrester, a global research firm, reveals that 38% of online consumers had made their purchase decision due to a live chat session* (*Source: Forrester Research Survey, 2016). The research shows that 44% of online consumers believe that one of the most important features a website could offer is…
Christopher Walkey
Getting More Valuations – Traffic is worthless without CONVERSION!
Winning more instructions is the biggest challenge for 99% of estate agents. . As a result, many agents spend a fortune on digital marketing agencies and who-knows-what else – often with virtually no return on their investment. I recently had a conversation with an agent who had spent £2000 per month on AdWords and Facebook…
Christopher Walkey
How to increase your Social Media engagement.
I am sure that many will be using social media and just like myself, always take an interest in the notifications telling us who is engaging with us be in likes, retweets, comments or shares. Now many will surely want that engagement to grow, see some real results from their social media activities so I…
Christopher Walkey
What should you be posting to Social Media?
I have seen a strong usage and great diversity from businesses using social media during 2016 and I really expect 2017 to see even more time and finances being dedicated to the likes of Facebook, Twitter, LinkedIn and YouTube. I see more and more success stories from social media be it new businesses launching simply…
Christopher Walkey
More Valuations (How to get them!)
Everyone wants more market appraisals. That’s how you win instructions! We see loads of agents spending a fortune on everything from high tech digital marketing to old-fashioned leaflets to increase brand awareness and get more traffic to their websites. Many see virtually no return on their investment. That’s because unless you get a call or…
Alex Evans
Content Marketing vs Email vs Social Media
Altogether, applied correctly, adopting these three professionally in a marketing drive for your business could really see you raking in results that have a long term increase of interest and customers for your business. Each undoubtedly must be adopted in any marketing plans you have set for your business, the results that each, or a combination…
Christopher Walkey
Let’s talk about Rightmove banner adverts…
I’m a bit confused about the use of Rightmove banner adverts… …The ones a BUYER see’s when after they enter their search location. The one’s that have a 1 in 4 chance of being seen in the few seconds just before the BUYER presses the “Find properties” button. The ones that when you click often just…
Alex Evans
The evolution of e-signatures
Consider how drafting contracts has changed over time. 4,000 years ago the first international treaty between the Egyptians and the Hittites around 1300BCE was carved into rock. In 1776 the process was advanced by using a beautifully calligraphed parchment for the United States’ Declaration of Independence. And the invention of laser printing in 1969 made…
Christopher Walkey
7 Tips for Winning over a Savvy Seller
I was in a local café the other day for a meeting. We ordered food, and my crabcakes were frankly, awful. After two exchanges with the staff, I returned it, mostly uneaten, explaining why I didn’t like it. When it came time to pay the bill, I was very surprised to see that they had…
Sam Ashdown