Marketing
Let’s talk about Rightmove banner adverts…
I’m a bit confused about the use of Rightmove banner adverts… …The ones a BUYER see’s when after they enter their search location. The one’s that have a 1 in 4 chance of being seen in the few seconds just before the BUYER presses the “Find properties” button. The ones that when you click often just…
Alex Evans
The evolution of e-signatures
Consider how drafting contracts has changed over time. 4,000 years ago the first international treaty between the Egyptians and the Hittites around 1300BCE was carved into rock. In 1776 the process was advanced by using a beautifully calligraphed parchment for the United States’ Declaration of Independence. And the invention of laser printing in 1969 made…
Christopher Walkey
7 Tips for Winning over a Savvy Seller
I was in a local café the other day for a meeting. We ordered food, and my crabcakes were frankly, awful. After two exchanges with the staff, I returned it, mostly uneaten, explaining why I didn’t like it. When it came time to pay the bill, I was very surprised to see that they had…
Sam Ashdown
Why are you an estate agent?
Do you bounce out of bed before the alarm every morning, with a spring in your step and a smile on your face? Or do you hit the snooze button seven times in a row before eventually dragging your body out from under the duvet to face the world? How you get up in the…
Sam Ashdown
Should you be first through the door?
When you go out to a valuation, would you choose to be the first agent to go in? Or the last? Or perhaps the one in the middle? I’ve heard arguments for every which way, with no real conclusion. Having researched this issue, talked to loads of agents and put my curious mind to work,…
Sam Ashdown
We ask Yomdel some questions to find out what they offer the industry:
We asked Andy Soloman of Yomdel some questions… What does Yomdel do? Yomdel offers fully managed 24/7 live chat, and has a special focus and expertise in the property sector. If you ask any business owner the question: “Where are your customers?” There is actually only one answer these days: “Online”. As footfall in the high…
Christopher Walkey
Love your competitors
Never knock the competition. My dad taught me this; he was a star sales rep in the 70s, way before social media made it so easy to do exactly that, but if he were still around, he’d give me the same advice now. In some ways, it’s more true now in this new transparent world…
Sam Ashdown
5 Estate Agent Websites I love
I’m working on a few estate agents’ websites at the moment, including one for a real estate agent in Chicago. Your website is such an opportunity to showcase your agency and attract new clients, but most agent websites just miss the mark. I’ve put together here my top 5 website tips to help you evaluate…
Sam Ashdown
Key Content Writing Tips for Business
I would say that content writing is one of the core elements of marketing and one of the best ways to drive target audiences to your brand online. Mobile internet is a growing trend and many of us today will be heavily engrossed with our mobile phones during different times of the day from our…
Christopher Walkey
Swap ideas for pizza
inShare Most days, I chat to an estate agent about their biggest challenges. Up and down the country; single office or multi; their challenge is almost always the same: they aren’t getting through enough doors. There’s nothing more frustrating than a board going up on your patch that you haven’t even been invited out to,…
Sam Ashdown
The Little Touches that Make a BIG Difference
It was a big day in the Lyons’ household on Monday 12 September. My little girl started school. Mum was nervous, I was anxious, but the little ‘un was unphased. Seeing her take her first little steps into the classroom at a place she’ll end up spending the next seven years made me feel lucky. Lucky…
Alex Evans
The Best Valuation Blueprint
At HomeTruths, we – that is, my consultants and I – offer a free consultation to homeowners who are struggling to sell their property. This is usually an hour-long visit, and over the last decade, we have collectively done hundreds of these consultations, honing them along the way, until they are the refined and polished…
Sam Ashdown
Growing your Twitter Audience without spending a penny.
As social media takes over so much of our everyday lives the importance of our presence on them becomes increases and especially so for businesses. Twitter is one of the busiest social media channels for business today as it’s an easy to use and highly effective place to share news, advice and information out to a…
Christopher Walkey
When tech doesn’t work
I conducted a mystery shop this week. I called an agent, and spoke to a lovely lady called Carol. Carol sounded like she was busy. Obviously, she wasn’t just waiting for my call, so no doubt she was doing something important like answering emails, writing property details or updating the company Facebook page. But…
Sam Ashdown
MANAGING THE SALES MAVERICK
The sales maverick, rogue elephant, troublesome superstar, it all means the same. It’s a challenge that virtually every manager I have met trained or been associated with has had to deal with. I believe that it’s a challenge that managers often find the most demanding of their time and ability. In my training sessions a…
Alex Evans