Marketing
LIVE CHAT INFLUENCES CONSUMER BEHAVIOUR ON ESTATE AGENCY WEBSITES
The latest research on live chat from Forrester, a global research firm, reveals that 38% of online consumers had made their purchase decision due to a live chat session* (*Source: Forrester Research Survey, 2016). The research shows that 44% of online consumers believe that one of the most important features a website could offer is…
Christopher Walkey
Getting More Valuations – Traffic is worthless without CONVERSION!
Winning more instructions is the biggest challenge for 99% of estate agents. . As a result, many agents spend a fortune on digital marketing agencies and who-knows-what else – often with virtually no return on their investment. I recently had a conversation with an agent who had spent £2000 per month on AdWords and Facebook…
Christopher Walkey
How to increase your Social Media engagement.
I am sure that many will be using social media and just like myself, always take an interest in the notifications telling us who is engaging with us be in likes, retweets, comments or shares. Now many will surely want that engagement to grow, see some real results from their social media activities so I…
Christopher Walkey
What should you be posting to Social Media?
I have seen a strong usage and great diversity from businesses using social media during 2016 and I really expect 2017 to see even more time and finances being dedicated to the likes of Facebook, Twitter, LinkedIn and YouTube. I see more and more success stories from social media be it new businesses launching simply…
Christopher Walkey
More Valuations (How to get them!)
Everyone wants more market appraisals. That’s how you win instructions! We see loads of agents spending a fortune on everything from high tech digital marketing to old-fashioned leaflets to increase brand awareness and get more traffic to their websites. Many see virtually no return on their investment. That’s because unless you get a call or…
Alex Evans
Content Marketing vs Email vs Social Media
Altogether, applied correctly, adopting these three professionally in a marketing drive for your business could really see you raking in results that have a long term increase of interest and customers for your business. Each undoubtedly must be adopted in any marketing plans you have set for your business, the results that each, or a combination…
Christopher Walkey
Let’s talk about Rightmove banner adverts…
I’m a bit confused about the use of Rightmove banner adverts… …The ones a BUYER see’s when after they enter their search location. The one’s that have a 1 in 4 chance of being seen in the few seconds just before the BUYER presses the “Find properties” button. The ones that when you click often just…
Alex Evans
The evolution of e-signatures
Consider how drafting contracts has changed over time. 4,000 years ago the first international treaty between the Egyptians and the Hittites around 1300BCE was carved into rock. In 1776 the process was advanced by using a beautifully calligraphed parchment for the United States’ Declaration of Independence. And the invention of laser printing in 1969 made…
Christopher Walkey
7 Tips for Winning over a Savvy Seller
I was in a local café the other day for a meeting. We ordered food, and my crabcakes were frankly, awful. After two exchanges with the staff, I returned it, mostly uneaten, explaining why I didn’t like it. When it came time to pay the bill, I was very surprised to see that they had…
Sam Ashdown
Why are you an estate agent?
Do you bounce out of bed before the alarm every morning, with a spring in your step and a smile on your face? Or do you hit the snooze button seven times in a row before eventually dragging your body out from under the duvet to face the world? How you get up in the…
Sam Ashdown
Should you be first through the door?
When you go out to a valuation, would you choose to be the first agent to go in? Or the last? Or perhaps the one in the middle? I’ve heard arguments for every which way, with no real conclusion. Having researched this issue, talked to loads of agents and put my curious mind to work,…
Sam Ashdown
We ask Yomdel some questions to find out what they offer the industry:
We asked Andy Soloman of Yomdel some questions… What does Yomdel do? Yomdel offers fully managed 24/7 live chat, and has a special focus and expertise in the property sector. If you ask any business owner the question: “Where are your customers?” There is actually only one answer these days: “Online”. As footfall in the high…
Christopher Walkey
Love your competitors
Never knock the competition. My dad taught me this; he was a star sales rep in the 70s, way before social media made it so easy to do exactly that, but if he were still around, he’d give me the same advice now. In some ways, it’s more true now in this new transparent world…
Sam Ashdown
5 Estate Agent Websites I love
I’m working on a few estate agents’ websites at the moment, including one for a real estate agent in Chicago. Your website is such an opportunity to showcase your agency and attract new clients, but most agent websites just miss the mark. I’ve put together here my top 5 website tips to help you evaluate…
Sam Ashdown
Key Content Writing Tips for Business
I would say that content writing is one of the core elements of marketing and one of the best ways to drive target audiences to your brand online. Mobile internet is a growing trend and many of us today will be heavily engrossed with our mobile phones during different times of the day from our…
Christopher Walkey