Marketing
Why you must market using an agency who fully embraces the power of the internet
Within the existing climate of uncertainty, it is imperative to select a property agency who has a proven track record in delivering success by maximising market reach. When selling a commercial property, one cannot ensure best price without an effective depth of marketing. It is known that many agencies are reluctant to fully embrace the…
Alex Evans
Brand communication for estate agents
How getting your communication right can lead to better brand awareness and business success. I’m a marketing coach for estate agents. (In case you didn’t know.) I absolutely love what I do; I get to go to some fantastic places to discover innovative ideas, and best of all, I get to work with wonderful independent…
Sam Ashdown
Things to ask your seller before you move
We all know that moving house can be a stressful experience and there are many things which can make the process a little easier. The following little things can really help you with your move to your new home. Forwarding address Changing to a new address can take time and I wouldn’t be surprised if…
Alex Evans
The Domain Name Game
It’s something we emphasise with any new website project – selecting your website address or domain name is equally as influential as selecting your business name itself. Many potential customers come across your domain name before anything else through search engines and as we all know first impressions count. Furthermore, your domain name is one…
Alex Evans
Content Mastery
I’ve just come back from Dublin, where I was attending a really interesting event – the Content Mastery Summit, hosted by Mark Schaefer and Ian Cleary. These guys are both brilliant marketers who I’ve had the pleasure of knowing for a few years now. During the event, three questions were on my mind: What is…
Sam Ashdown
Recipe for Website Success
Having a website for any sized business is a huge benefit. It’s the single most inexpensive and effective method to promote your business and reach a huge audience of customer and prospects. But have you ever come across or sampled a fantastic website and wondered how it got there? How it was made? The reasoning…
Alex Evans
New prop tech firm recruits start-up expert Mal McCallion
Start-up expert Mal McCallion has been appointed to head up new business at Prop Tech Solutions, a firm launched by property experts Bob Scarff and Rob Wellstead last month. Initially focusing on lead management tool Callwell, McCallion’s remit is to broaden the customer base for the service, whilst helping to incubate and develop complementary new…
Christopher Walkey
How to increase your profits 18 times over without the extra workload.
Hi, and how’s it going? We’ve all been there. Suddenly a For Sale board appears in front of one of your ex clients property. Or a prospect you gave up on suddenly decided to sell and you didn’t get a look in. This can be a painful experience. But what if there was a way…
Alex Evans
Top tips: how the pros turn properties into goldmines
Selling houses is a bit like writing – everyone thinks they can do it. Most people, apart from illiterates, animals and Donald Trump, can write words, but they’ll probably never have a novel published or even manage to finish a decent short story without frying their frontal lobe. You might have had a letter published…
Christopher Walkey
Find out why #video advertising will get you ahead of your competitors
Video advertising has been around for more than 10 years. But the production cost exceeded the value required to justify the investment. But now this is changing. There are many points that indicate this: Increase in video platforms – There are now many open platforms that accept videos. From the traditional YouTube channel to social media…
Alex Evans
Does your agency give to receive?
This weekend I head off to Amsterdam. But I won’t be jetting out via a budget airline for a jolly up. I’ll be starting off from the London Velodrome and using pedal power to ride the 160 odd miles from London to the Dutch capital over the course of two days. It’s a charity ride…
Top Do’s and Don’ts of Property Marketing for Estate Agents
Marketing is everything these days. You can have the best team and properties available but if customers don’t know you exist, or they don’t know how you agency can help them, your going to lose out to competitors. Too often we see businesses in the property and construction industry focus on the basics or marketing too…
YOUR 7 STEP CLIENT ATTRACTION FORMULA
Discover how to attract your ideal vendor or landlord with my unique 7 Step Client Attraction Formula. Making the commitment to serve As an estate agent, your job is one of the most important jobs there is. Seriously. Living in the wrong house, or the right one, can affect every single other element of your…
Sam Ashdown
If you’re not using CGI’s yet, this is why you should be:
What is a CGI? Computer-generated image or CGI for short, are illustrations that demonstrate a subject in full, as if you were viewing it in ‘real life’. Often used to display concepts not yet built, or depict subjects in chosen environments or situations, this advance in technology allows consumers to view products in their entirety,…
Alex Evans
Why your canvassing isn’t working and how to FIX it
When you design your canvassing campaign, here’s the five step journey you probably hope most vendors will take: Step 1 – Receive canvassing leaflet Step 2 – Call office to book MA Step 3 – Have MA Step 4 – Sign sale agreement Step 5 – Sell property There’s a problem with this journey however;…
Sam Ashdown