Marketing
New prop tech firm recruits start-up expert Mal McCallion
Start-up expert Mal McCallion has been appointed to head up new business at Prop Tech Solutions, a firm launched by property experts Bob Scarff and Rob Wellstead last month. Initially focusing on lead management tool Callwell, McCallion’s remit is to broaden the customer base for the service, whilst helping to incubate and develop complementary new…
Christopher Walkey
How to increase your profits 18 times over without the extra workload.
Hi, and how’s it going? We’ve all been there. Suddenly a For Sale board appears in front of one of your ex clients property. Or a prospect you gave up on suddenly decided to sell and you didn’t get a look in. This can be a painful experience. But what if there was a way…
Alex Evans
Top tips: how the pros turn properties into goldmines
Selling houses is a bit like writing – everyone thinks they can do it. Most people, apart from illiterates, animals and Donald Trump, can write words, but they’ll probably never have a novel published or even manage to finish a decent short story without frying their frontal lobe. You might have had a letter published…
Christopher Walkey
Find out why #video advertising will get you ahead of your competitors
Video advertising has been around for more than 10 years. But the production cost exceeded the value required to justify the investment. But now this is changing. There are many points that indicate this: Increase in video platforms – There are now many open platforms that accept videos. From the traditional YouTube channel to social media…
Alex Evans
Does your agency give to receive?
This weekend I head off to Amsterdam. But I won’t be jetting out via a budget airline for a jolly up. I’ll be starting off from the London Velodrome and using pedal power to ride the 160 odd miles from London to the Dutch capital over the course of two days. It’s a charity ride…
Top Do’s and Don’ts of Property Marketing for Estate Agents
Marketing is everything these days. You can have the best team and properties available but if customers don’t know you exist, or they don’t know how you agency can help them, your going to lose out to competitors. Too often we see businesses in the property and construction industry focus on the basics or marketing too…
YOUR 7 STEP CLIENT ATTRACTION FORMULA
Discover how to attract your ideal vendor or landlord with my unique 7 Step Client Attraction Formula. Making the commitment to serve As an estate agent, your job is one of the most important jobs there is. Seriously. Living in the wrong house, or the right one, can affect every single other element of your…
Sam Ashdown
If you’re not using CGI’s yet, this is why you should be:
What is a CGI? Computer-generated image or CGI for short, are illustrations that demonstrate a subject in full, as if you were viewing it in ‘real life’. Often used to display concepts not yet built, or depict subjects in chosen environments or situations, this advance in technology allows consumers to view products in their entirety,…
Alex Evans
Why your canvassing isn’t working and how to FIX it
When you design your canvassing campaign, here’s the five step journey you probably hope most vendors will take: Step 1 – Receive canvassing leaflet Step 2 – Call office to book MA Step 3 – Have MA Step 4 – Sign sale agreement Step 5 – Sell property There’s a problem with this journey however;…
Sam Ashdown
Five Years From Now, Will Your Estate Agency Still Be In Business?
Hi, how are you? Now imagine the year is 2021. Maybe house prices crashed, maybe they didn’t or they continued upward, a correction happened, whatever, it doesn’t matter. What’s for sure is the business of buying and selling houses is not going away anytime soon. The question is, are you strong enough to adapt to…
Alex Evans
Why you need an ebook
Have you noticed that quite a few estate and letting agents are now promoting ebooks? Are you wondering why they have decided to become authors? Are they just being indulgent? Perhaps you’re wondering if they are one of my clients?? (Probably.) Maybe you’re thinking you’d like to create one too, but haven’t got a clue where…
Sam Ashdown
Reap the rewards of a re-brand
Making the decision to re-brand your business may be a tough one. Re-branding is often a daunting journey to embark on, however the process is a rewarding one that can produce significant benefits. No business can afford to rest on its laurels. You may be keeping up with market and economic changes but is your…
Alex Evans
Top tips on converting your dusty dank loft
Before you commence with any work, you need decide what you want to do with this space, work out a budget and determine if it is going to be possible. Having a plan and your ideas laid out is a good place to start. In most cases when you think of an attic you will…
Alex Evans
It’s OK to Sell
What’s wrong with selling? How to get over yourself and recognise that we all need to sell to survive. I send out my Supertips each Friday. (If you don’t get yours, here’s where they live – they are fabulous and free, and if you don’t already get them, I bet your competitor does.) Last Friday,…
Sam Ashdown
Tips and tricks for selling your home
Maybe you want to start a new chapter of your life next year? Maybe you’re considering retiring to the countryside? Whatever the reason, you’ll want to ensure you get the maximum price for your home when you do put it on the market. This isn’t the easiest of tasks, but if you want to get…
Alex Evans