Marketing
Are you an Estate Agent or a Marketer?
An estate agent friend of mine asked me the other day, “Sam, give me a better term for a grade II listed cottage than ‘Superb kerb appeal’, please?!” I offered a few adjectives, like ‘fairytale’, ‘captivating’ and ‘a slice of English history’, and he eventually settled on “Oozing charm and character”, which is pretty good…
Sam Ashdown
How warm is your vendor?
When a prospective vendor picks up the phone and books a valuation with you, you probably have a 33% chance of winning the instruction. Why? Because they are very likely to book a valuation appointment with two of your competitors, sometimes even on the same day. (How often have you arrived as one was leaving,…
Sam Ashdown
Only a dozy estate agent would ignore this
If you are reading this I’ve two things to say. Firstly an apology – The subject line wasn’t aimed at you. You’re obviously not stupid. Secondly – There’s a method in my rudeness – The same subject line was used by me two years ago and the email open rates went through the roof. It…
Jerry Lyons
The Add £100k Challenge – are you in?
Even a small subscriber list, if you nurture and manage it effectively, can produce an income most agents can only dream of. And as you’ll see in just a second, if you follow my model, you’ll also be doing less work. Less work…. more money? Nice….. This is a lonnnngggg blogpost. At a reading speed…
Sam Ashdown
Facebook Ads for Estate Agents
How advertising on Facebook can give you unlimited new enquiries. The why, what and how of advertising on Facebook as an estate or letting agent, to generate new enquiries and valuation opportunities. I speak to some of the very best estate and letting agents in the UK. I know this, because you have to be…
Sam Ashdown
A little tip to keep you busy during the summer holidays
With the holiday season approaching, it’s that time of year when new instructions to the market sometimes tend to dry up a little bit. So what should you be doing during this time? In my opinion, the holiday season is a great time to be speaking to any stock which is already on the market…
Alex Evans
Why you must market using an agency who fully embraces the power of the internet
Within the existing climate of uncertainty, it is imperative to select a property agency who has a proven track record in delivering success by maximising market reach. When selling a commercial property, one cannot ensure best price without an effective depth of marketing. It is known that many agencies are reluctant to fully embrace the…
Alex Evans
Brand communication for estate agents
How getting your communication right can lead to better brand awareness and business success. I’m a marketing coach for estate agents. (In case you didn’t know.) I absolutely love what I do; I get to go to some fantastic places to discover innovative ideas, and best of all, I get to work with wonderful independent…
Sam Ashdown
Things to ask your seller before you move
We all know that moving house can be a stressful experience and there are many things which can make the process a little easier. The following little things can really help you with your move to your new home. Forwarding address Changing to a new address can take time and I wouldn’t be surprised if…
Alex Evans
The Domain Name Game
It’s something we emphasise with any new website project – selecting your website address or domain name is equally as influential as selecting your business name itself. Many potential customers come across your domain name before anything else through search engines and as we all know first impressions count. Furthermore, your domain name is one…
Alex Evans
Content Mastery
I’ve just come back from Dublin, where I was attending a really interesting event – the Content Mastery Summit, hosted by Mark Schaefer and Ian Cleary. These guys are both brilliant marketers who I’ve had the pleasure of knowing for a few years now. During the event, three questions were on my mind: What is…
Sam Ashdown
Recipe for Website Success
Having a website for any sized business is a huge benefit. It’s the single most inexpensive and effective method to promote your business and reach a huge audience of customer and prospects. But have you ever come across or sampled a fantastic website and wondered how it got there? How it was made? The reasoning…
Alex Evans
New prop tech firm recruits start-up expert Mal McCallion
Start-up expert Mal McCallion has been appointed to head up new business at Prop Tech Solutions, a firm launched by property experts Bob Scarff and Rob Wellstead last month. Initially focusing on lead management tool Callwell, McCallion’s remit is to broaden the customer base for the service, whilst helping to incubate and develop complementary new…
Christopher Walkey
How to increase your profits 18 times over without the extra workload.
Hi, and how’s it going? We’ve all been there. Suddenly a For Sale board appears in front of one of your ex clients property. Or a prospect you gave up on suddenly decided to sell and you didn’t get a look in. This can be a painful experience. But what if there was a way…
Alex Evans
Top tips: how the pros turn properties into goldmines
Selling houses is a bit like writing – everyone thinks they can do it. Most people, apart from illiterates, animals and Donald Trump, can write words, but they’ll probably never have a novel published or even manage to finish a decent short story without frying their frontal lobe. You might have had a letter published…
Christopher Walkey