Marketing
How Estate Agents can boost their leads!
It’s no secret that Estate Agents far and wide are competing for instructions. With PPC on Key words costing a pretty penny & new agents popping up left, right and centre, it’s easy to get lost in the world of Estate Agents! Land Registry have reported 78,778 sales on average a month in the UK…
How much profit do you make?
When I ask this of agents, I usually get one of these answers: “No idea” “I’d have to check” “My accountant would know that” Rarely do I get an answer like the one I got from an agent in Carlisle last week: “£58,756.” Most people just don’t know their profitability, and that’s the first step…
Sam Ashdown
Why your investment in Yell, Adwords, P.P.C and S.E.O is not helping your marketing goals:
Fifteen years ago when I launched my first online business, I was really excited about the promise of Internet riches. For you as an estate agent launching your new website and investing in digital marketing may have raised your expectations that new technology equals more vendors or landlords. Alas, after many failed attempts you wonder…
Alex Evans
Why audio tours are no longer a luxury
In fact, using virtual tours, particularly the type with a professional voiceover – should no longer be considered as merely an expensive option for any forward thinking agency. Why? Because they’re more affordable than ever and they help to win instructions. Not convinced? Well, if you’ve got a Countrywide branch, or maybe a Connells /…
Alex Evans
Nice estate agency website? Avoid cheap black bag syndrome
I had a big celebration in my house yesterday. It was a double little knees up. Firstly a kindly Nigerian lady called Femi Blessings Oyadele contacted me out of the blue via email offering me a share of $18,000,000 if I gave her my bank account details. How kind is that? Secondly and more importantly…
How one agent plans to grow from £864,000 to £3.5 million inside a year (with my help)
Marketing isn’t easy. If you’ve read my post When did estate agents become marketers, you’ll know that I advocate learning how to do it, or else outsourcing it. Yesterday I spoke to a sales agent with four offices in Northumberland; let’s call her Joanne. She has 8 listers in total, with targets of 20 MAs…
Sam Ashdown
3 Steps to get you through more doors
I spoke to an agent today who told me, “I just need to get through more doors”. It’s something I hear every day. Because once you’re through the door, the rest is easy, right? So how do you actually get through more doors? In just the last few days, I’ve spoken to agents who are:…
Sam Ashdown
How to get your phone ringing off the hook with new MAs
How are your phones right now? Ringing off the hook? Or silent and covered with cobwebs? The difference between the agents whose phones ring consistently with new MA opportunities, and those who are sitting twiddling their thumbs and checking Facebook, is simple. It’s a lead generation plan. A lead generation plan is a systemised plan…
Sam Ashdown
How You Can Generate FREE Real Estate Leads Every Month on Autopilot
I recently read on a car forum how a branded dealership was picking up leads on a daily basis, with a completely automated strategy. It is an incredibly simple, and uses nothing particularly innovative; which is why I was really frustrated with myself for not using this sooner with my own work. The more I…
Award winning email branding software MailSign:
Mailsign, a supplier of software that enables companies across the UK to professionally brand their emails, is now working within the UK property industry to bring Estate and Letting Agents the chance to send beautifully presented emails with links back to their website and listings on Rightmove / Zoopla etc. Estate Agent Networking now uses…
Christopher Walkey
Which supermarket are you?
How to define your brand positioning and get your messaging clear to attract the right kind of clients to your company. Chatting to one of my clients in sunny Doncaster recently, I asked him this question, and he looked at me with the same expression you’re probably wearing now. But bear with me… Trying to…
Sam Ashdown
One skill that will help every estate agent to win more business.
In the world of sales, what is the one crucial skill you need to be hugely successful? When looking for new staff what is the one skill that you should look for that you know will pay dividends? When looking at giving someone a promotion, what skill should they have if they are to lead…
Alex Evans
Are you scared to be unique?
On Friday, I took my son to the cinema to watch Zootropolis, it’s Disney’s latest offering with incredible animation. The moral of the story is to fight for your dreams and try everything, even if you could fail. My son is 6 and like many children he is fearless, he makes his teachers nervous with…
How You Can Use the ‘Coming Soon’ Technique to Generate More Property Interest.
I was recently talking to a US based realtor who is using one incredibly simple method to attract huge interest for new property listings. This is something most estate agents likely do on a somewhat regular basis. However putting this tactic into practise as part of your marketing strategy could prove particularly effective. It involves…
Alex Evans
When is the right time to upgrade your website?
Knowing when to upgrade your website is tricky, sometimes you can get too comfortable with the same website when you look at it every day and what may seem ok to you looks outdated to anyone landing on your website. We normally recommend to our clients to upgrade their site every 2 years in order…
Alex Evans