Marketing
Optimising every valuation lead. Do you do it?
Time to read – 2 mins Do you spend a lot on generating valuation leads? Of course you do! Who handles those all important valuation / market appraisals enquiries in your branch? Everyone? Anyone? Well, maybe It’s a role which should be designated to the best person in the office for the job, not just…
Alex Evans
Is your website getting the exposure it deserves?
Every estate agent today has to have an online presence of some sort or another, whether that be their own website or space on RightMove, it’s simply and vitally important to have some place for buyers to view properties. As well as the obvious costs incurred with using the portals the majority of agents spend…
Radio Advertising for Estate / Letting Agents works still?
Many Estate and Letting Agents will state Radio Advertising as part of the marketing services they offer when it comes ‘how they go about selling / renting’ their clients property. I would say though that many agents do not use radio advertising, I certainly haven’t heard many estate agents advertisements on my local radio station recently….
Christopher Walkey
Has the #Oculus created a rift?
What can we learn about social media from the Oculus Rift price announcement? I’m just going to put it out there right now: I’m REALLY excited to get my hands on an Oculus rift. When I was just a little whippersnapper, I was taken on a family outing to a technology event that had the…
Alex Evans
Online Estate Agents are good for everyone.
This is maybe a bit brash, as i am neither an online estate agent nor an estate agent. But i do spend about a 100 hours a week reading, analyzing and deciphering the fountain of information that rushes across my screen on the topics of property, portals, online estate agents and all things related to…
Alex Evans
Clever Canvassing
How not to chuck your money away on campaigns that don’t work. Do you have a recent canvassing leaflet nearby as you read this? Or can you remember it? What does it say? If it’s like any of the ones I’ve seen recently, it may say: We have buyers waiting! Thinking of moving? We need…
Sam Ashdown
Does Your Agency Have a Serious Case of Mixed Message Madness?
Whenever I take on a new retained client I do a review of their local competition as a starting point. Part of that process is the agents I’m working with send me as much marketing materials as possible from their rivals. If you are not keeping an eye on what your local rivals are doing,…
Alex Evans
Interested in converting more valuations this year?
A common frustration within the industry is how to set yourself above the rest when attending valuations. Now, I’m not trying to teach anyone how to suck eggs, as I would expect you to know your own methods and techniques to win business, but another string to the bow won’t hurt… … So how about…
Alex Evans
How to choose the right marketing support for you including Brucie bonuses!
So, there are many great articles by my lovely colleagues on estate agent networking outlining the benefits of digital marketing, especially social media, and PR activities for estate agencies at all levels from local independents to national companies. Recent research by marketing and pr team www.apassionforhomes.com shows that when asked to choose the most important factor…
Alex Evans
What is my Social Media value?
I’m just going to speak and share some of my thoughts on Social Media in this blog post as I am quite passionate about the subject and I have many visions to both short and long term values of using it for business. Don’t you like that you read my blog posts and I do not…
Christopher Walkey
Getting the right Agency Abroad look.
How important is it to appeal to English buyers looking for property in the South of Spain? Fairfield displays have been installing window displays in agencies across the South of Spain for a number of years with a desire from agencies owners to look and feel like estate agents do in the UK with clear…
Alex Evans
Can your ideal client please step up
Let me introduce you to my client, Mark; in his late forties, and running his own independent agency. Mark was working for a corporate, way back, but left when he felt constrained by their way of doing things. He knew he could be a better estate agent on his own, and has been proving that…
Sam Ashdown
How technology has changed the way we buy, sell and rent property.
We may all have very much become accustomed to the likes of internet, social media, softwares, iPads and more… But only a generation ago our property searches were very much so still traditional. Technology advancements, especially towards communications channels such as the internet and social media means that we have seen a great many changes…
Christopher Walkey
Why not license Real Estate in Spain?
Why do the Spanish authorities not fall into line with other European countries and license the real estate industry? If other European countries you need to have a degree in a property field to be able to become a real estate agent or have at least 10 years experience in the industry to get a…
Alex Evans
Why you Don’t need an App
Where’s your phone, right now? I bet that it’s not more than three feet from you; am I right? And there’s around a 50% chance that you’re even reading this post on your phone. When I reach for my computer to search for something on the internet, around 50% of the time, that computer is…
Sam Ashdown