Marketing
Aerial imagery is now an affordable marketing product – Marketing From Above.
It is now very rare to go a day without seeing aerial drone footage on our screens, be it part of a news item, a Country File story or in the latest drama series. The technology in putting a camera in the air has advanced rapidly over recent years and as the cost of flying…
Alex Evans
Why use Instagram to help Market & Sell Property:
I would suggest that many estate agents would agree that a photo is one of the most powerful tools when it comes to marketing a property, especially online. A picture can paint a thousand words as we all know and even though the rise of video online is a trend showing no slowdown, images still…
Christopher Walkey
Give Yourself a Head Start in the Valuations Race
When a prospective vendor picks up the phone and books a valuation with you, you probably have a 33% chance of winning the instruction. Why? Because they are very likely to book a valuation appointment with two of your competitors, sometimes even on the same day. (How often have you arrived as one was leaving,…
Sam Ashdown
How can an Estate Agent use Social Media?
Over the last couple of years you will have heard a lot about social media and how important it is for businesses and their marketing. You only have to look at the some of the valuations placed on these companies to realise that there is some truth in this. The number of users on a…
Alex Evans
The rise and rise of the Estate Agent Newsletter – The Secret (ish) Formula Revealed
As someone who worked in local newspapers for ten years my heart sinks every time I read about another title closing for good. It’s happening on almost a monthly basis as print revenues drop and the managerial ‘suits’ remain digitally obsessed. Local newspapers in many parts of the UK (not all may I add) are…
Alex Evans
Breaking Social Media down into Levels to achieve sales.
More and more consumers, many of which could be just your type of customer, are using social media and spending more and more time on it which means there is an opportunity for you to attract them. To do this though we need to break social media down in to levels so that you can…
Christopher Walkey
Fixflo – the App All Letting Agents Need
I met an interesting guy at a recent ARLA event, with an even more interesting product, and I thought, why not tell you about it on my blog? Rajeev Nayyar is the director of Fixflo, a really innovative service that encourages tenants to report maintenance and repair issues more efficiently, or deal with simple issues…
Sam Ashdown
Feel of a traditional building yet still a strong brand presence?
How do maintain the feel of a traditional building and still create a strong brand presence? In old town centres there are still many delightful traditional buildings which are now being used as estate and letting agents. The key to using such buildings is to get the balance correct between traditional and modern and still…
Alex Evans
Social Media Management Tools for Estate Agents.
Social Media we are all knowledgeable on nowadays, even if it is merely how to share a photo of that night out on to Facebook, we are all savvy on the subject because it is fast becoming the only way some people communicate these days. Using social media to build brand awareness is also a…
Christopher Walkey
Marketing for the Connected World.
The way in which we are marketing these days has changed immensely over the last few years, the world is a lot more connected and we are far more mobile in how we receive information and news. Two key points from above are Connected and Mobile – Combining these two words will help to take awareness for…
Christopher Walkey
Dealing with the Social Savvy Seller – my Top Seven Tips
I was in a local café the other day for a meeting. We ordered food, and my crabcakes were frankly, awful. After two exchanges with the staff, I returned it, mostly uneaten, explaining why I didn’t like it. When it came time to pay the bill, I was very surprised to see that they had…
Sam Ashdown
Industry Interview: Janice Fairfield from Fairfield Displays.
How long has Fairfield Displays been running and who is the team behind it’s success? Fairfield was set up in September 1979. Today’s team consists of over 43 people who are highly trained in different aspects of the business. Geoffrey Fairfield and Janice Fairfield are still the original owners but it is the skills that…
Christopher Walkey
Optimising every valuation lead. Do you do it?
Time to read – 2 mins Do you spend a lot on generating valuation leads? Of course you do! Who handles those all important valuation / market appraisals enquiries in your branch? Everyone? Anyone? Well, maybe It’s a role which should be designated to the best person in the office for the job, not just…
Alex Evans
Is your website getting the exposure it deserves?
Every estate agent today has to have an online presence of some sort or another, whether that be their own website or space on RightMove, it’s simply and vitally important to have some place for buyers to view properties. As well as the obvious costs incurred with using the portals the majority of agents spend…
Radio Advertising for Estate / Letting Agents works still?
Many Estate and Letting Agents will state Radio Advertising as part of the marketing services they offer when it comes ‘how they go about selling / renting’ their clients property. I would say though that many agents do not use radio advertising, I certainly haven’t heard many estate agents advertisements on my local radio station recently….
Christopher Walkey