Marketing
Fixflo – the App All Letting Agents Need
I met an interesting guy at a recent ARLA event, with an even more interesting product, and I thought, why not tell you about it on my blog? Rajeev Nayyar is the director of Fixflo, a really innovative service that encourages tenants to report maintenance and repair issues more efficiently, or deal with simple issues…
Sam Ashdown
Feel of a traditional building yet still a strong brand presence?
How do maintain the feel of a traditional building and still create a strong brand presence? In old town centres there are still many delightful traditional buildings which are now being used as estate and letting agents. The key to using such buildings is to get the balance correct between traditional and modern and still…
Alex Evans
Social Media Management Tools for Estate Agents.
Social Media we are all knowledgeable on nowadays, even if it is merely how to share a photo of that night out on to Facebook, we are all savvy on the subject because it is fast becoming the only way some people communicate these days. Using social media to build brand awareness is also a…
Christopher Walkey
Marketing for the Connected World.
The way in which we are marketing these days has changed immensely over the last few years, the world is a lot more connected and we are far more mobile in how we receive information and news. Two key points from above are Connected and Mobile – Combining these two words will help to take awareness for…
Christopher Walkey
Dealing with the Social Savvy Seller – my Top Seven Tips
I was in a local café the other day for a meeting. We ordered food, and my crabcakes were frankly, awful. After two exchanges with the staff, I returned it, mostly uneaten, explaining why I didn’t like it. When it came time to pay the bill, I was very surprised to see that they had…
Sam Ashdown
Industry Interview: Janice Fairfield from Fairfield Displays.
How long has Fairfield Displays been running and who is the team behind it’s success? Fairfield was set up in September 1979. Today’s team consists of over 43 people who are highly trained in different aspects of the business. Geoffrey Fairfield and Janice Fairfield are still the original owners but it is the skills that…
Christopher Walkey
Optimising every valuation lead. Do you do it?
Time to read – 2 mins Do you spend a lot on generating valuation leads? Of course you do! Who handles those all important valuation / market appraisals enquiries in your branch? Everyone? Anyone? Well, maybe It’s a role which should be designated to the best person in the office for the job, not just…
Alex Evans
Is your website getting the exposure it deserves?
Every estate agent today has to have an online presence of some sort or another, whether that be their own website or space on RightMove, it’s simply and vitally important to have some place for buyers to view properties. As well as the obvious costs incurred with using the portals the majority of agents spend…
Radio Advertising for Estate / Letting Agents works still?
Many Estate and Letting Agents will state Radio Advertising as part of the marketing services they offer when it comes ‘how they go about selling / renting’ their clients property. I would say though that many agents do not use radio advertising, I certainly haven’t heard many estate agents advertisements on my local radio station recently….
Christopher Walkey
Has the #Oculus created a rift?
What can we learn about social media from the Oculus Rift price announcement? I’m just going to put it out there right now: I’m REALLY excited to get my hands on an Oculus rift. When I was just a little whippersnapper, I was taken on a family outing to a technology event that had the…
Alex Evans
Online Estate Agents are good for everyone.
This is maybe a bit brash, as i am neither an online estate agent nor an estate agent. But i do spend about a 100 hours a week reading, analyzing and deciphering the fountain of information that rushes across my screen on the topics of property, portals, online estate agents and all things related to…
Alex Evans
Clever Canvassing
How not to chuck your money away on campaigns that don’t work. Do you have a recent canvassing leaflet nearby as you read this? Or can you remember it? What does it say? If it’s like any of the ones I’ve seen recently, it may say: We have buyers waiting! Thinking of moving? We need…
Sam Ashdown
Does Your Agency Have a Serious Case of Mixed Message Madness?
Whenever I take on a new retained client I do a review of their local competition as a starting point. Part of that process is the agents I’m working with send me as much marketing materials as possible from their rivals. If you are not keeping an eye on what your local rivals are doing,…
Alex Evans
Interested in converting more valuations this year?
A common frustration within the industry is how to set yourself above the rest when attending valuations. Now, I’m not trying to teach anyone how to suck eggs, as I would expect you to know your own methods and techniques to win business, but another string to the bow won’t hurt… … So how about…
Alex Evans
How to choose the right marketing support for you including Brucie bonuses!
So, there are many great articles by my lovely colleagues on estate agent networking outlining the benefits of digital marketing, especially social media, and PR activities for estate agencies at all levels from local independents to national companies. Recent research by marketing and pr team www.apassionforhomes.com shows that when asked to choose the most important factor…
Alex Evans