Marketing
What are you worth?
Picasso was once enjoying a double espresso in his favourite café in Paris, when he was accosted by a lady at a nearby table. “Excusez-moi, aren’t you Picasso??” she asked excitedly. When he confirmed that he was indeed he, she then begged him to draw her portrait. With a sigh, he took a clean napkin…
Sam Ashdown
Estate Agents Guide to Social Media with 50 Top Tips.
A post I wrote last year for one of my other websites, Marketme.co.uk, but the many points below are still very applicable: Social media is an important topic within marketing these days and usually one that intrigues many businesses as to how to use the likes of Twitter, Instagram, Facebook, to name just a few,…
Christopher Walkey
Video Marketing is the future!
Cisco are predicting that by 2019 72% of mobile traffic will be made up of video content. In 2015, the average adult will watch a total of 39 minutes of mobile video on a daily basis. When you compare this with figures from 2011 which showed adults spend 1 minute per day watching video on…
Alex Evans
Where have all your leads gone?
So you don’t have enough leads, right? The phone isn’t ringing; your canvassing isn’t working; your print advertising is costing the same as your phone bill, but nothing is working. In just the last few days, I’ve spoken to agents who are: Spending £700 to get 2 rubbish leads – every month – on Google…
Sam Ashdown
4 Rules for Using an iPad During a Market Appraisal.
Being able to move through multiple slides that are tailored to a specific client and include the reasons to select you to market their property and a local/national market update, is an effective way at displaying professionalism and almost certainly displaying greater market knowledge than competitors. The single best use of an iPad during a…
Alex Evans
Running on word of mouth?
Congratulations. You have created a culture where people are happy to refer you to their family and friends, and that keeps the phone ringing. Most of the time, anyway. But you don’t have a business. YOU are the goodwill of the business. But you are also the weakest link (goodbye). If you don’t pay for…
Sam Ashdown
Bland is Banned – How to show some personality in your blogs and team bios.
I met my partner online. Match.Com to be precise. It worked for us. Five years, three homes and one lovely little daughter later we’re still a good match (well most of the time). I like to think she clicked on my profile because back then my pictures sold a leaner, less grey and dazzlingly dashing…
Have you really viewed that house?
How do you house hunt? Are you a sofa surfer who looks at almost every Rightmove listing that comes available online? Or are you someone who is much more specific, purely hunting in a very small area? We are all very different you know. First time buyers often have to work to a tight budget,…
Using Video within the Estate Agency / Property Industry.
This is not a new subject, video has been with us for many years as we all know, but what has changed in recent years to make video more impacting within marketing is the platforms that enable us to share them. None of us will really have the budget to afford using video on television…
Christopher Walkey
The Perfect Valuation Visit – Sam’s Blueprint
At HomeTruths, we – that is, my consultants and I – offer a free consultation to homeowners who are struggling to sell their property. This is usually an hour-long visit, and over the last decade, we have collectively done hundreds of these consultations, honing them along the way, until they are the refined and polished…
Sam Ashdown
Estate Agents have time for website maintenance?
Running a business isn’t easy. If it was we’d all be doing it! There’s so much to do both dealing with your clients and the day-to-day tasks that keep everything running smoothly. With so much on the cards, it can be a wonder that there’s enough hours in the day! With so much being crammed…
Alex Evans
What are you up to?
Here’s the problem: you’re not getting through enough doors, so you’re not getting the opportunities you need to show vendors and landlords you’re the best. Seeing surprise boards go up? At properties you’re not even getting chance to value? Running low on stock means you’re operating from a position of fear – you feel you…
Sam Ashdown
How to increase your online visibility.
Here’s how property professionals at the forefront of digital marketing are generating more enquiries by amplifying their online footprint Property professionals all over the UK have two aims – to get more listings and increase the number of enquiries they receive from buyers and prospective tenants. An increasing number of firms that focus on residential…
Alex Evans
Why You Need a Marketing Funnel
NB: Read to the bottom for an offer you can’t refuse…… Your marketing acts like a funnel, or should do. The idea is, you put prospective clients – vendors and landlords – in the top, and sales – revenue; money in the bank – tumbles out the bottom. By its very nature, a funnel is…
Sam Ashdown
How to Conduct the Perfect Viewing.
Is there any such thing as the ‘perfect viewing’? Maybe not, but there are some things you can do on a viewing to maximise your chances of getting an offer, and some things which can positively sabotage the viewing altogether. (read my post on The Obnoxious Agent and you’ll see what I mean) So here’s my blueprint…
Sam Ashdown