Marketing
Why You Need a Marketing Funnel
NB: Read to the bottom for an offer you can’t refuse…… Your marketing acts like a funnel, or should do. The idea is, you put prospective clients – vendors and landlords – in the top, and sales – revenue; money in the bank – tumbles out the bottom. By its very nature, a funnel is…
Sam Ashdown
How to Conduct the Perfect Viewing.
Is there any such thing as the ‘perfect viewing’? Maybe not, but there are some things you can do on a viewing to maximise your chances of getting an offer, and some things which can positively sabotage the viewing altogether. (read my post on The Obnoxious Agent and you’ll see what I mean) So here’s my blueprint…
Sam Ashdown
Some Top Tips for Twitter:
Create yourself a professional and relevant profile. Make sure you put to good use your profile image and text to include linking to your website. Publish Quality Content that Your Target Users will Find Interesting. By sharing great content people will in turn share that great content out also expanding your reach. Be Social on…
Christopher Walkey
Marketing Tips for Estate Agents.
Optimising Your Website At the beginning of the year Face for Business published a blog on the top trends for 2015, one was Mobile Marketing. One of the main factors to consider when marketing properties is the ability to present the details to your audience whilst they are ‘on the go’. To read details effectively from a smartphone, you…
Tweet that out for me please CR7.
Yes it is so very true, you can not halt the progress of technology and I would also say the same thing about Social Media and how we are seeing amazing advances in how it is being used in our day to day lives and also in the world of business. I am not sure…
Christopher Walkey
How does your Estate Agency look?
Just how important is the look and style of your Estate Agency. Fairfield Displays share one of their recent assignments and the results achieved: Harper & Woods Estate Agents approached Fairfield Displays with an idea of creating a stylish and modern office, reflecting the trends shown in the south, but still showing properties in the…
Alex Evans
How Social Media can help you Win Instructions
By the time you get invited out on a market appraisal by a prospective vendor, it’s probably already too late. The seller has a good idea of who she’s going to pick before you even walk through her door. You may be harbouring the hope that you have a one in three chance that you’ll…
Sam Ashdown
Why You Should Outsource Your Blog.
Great! You have a blog page on your website, but do you use it? Everyday I come across business websites whose blog page has no recent content, or the content consists of a paragraph – or even worse it is empty. Are you damaging your brand? No one said maintaining a blog was easy, especially…
You are now the relied upon News Channel people are looking for.
Advances in the amount of media channels we have in our world both increases the chances of you gaining fame (for yourself or your business) and also decreases it especially when compared to how things were years ago. I recently watched an old documentary on YouTube about Jimmy White the snooker player and something he…
Christopher Walkey
Why is social media important for your agency?
Every day I read the property news and every day it’s a different story. Sales are up, sales are down, London is in a bubble, no it’s not… for those of us who don’t work on the front lines of estate agency, it can be really hard to know exactly what’s going on. It’s for…
Alex Evans
How not to pee off the media and get your agency blacklisted.
Getting your estate agency in the papers is great. Providing it’s for something positive. “All publicity is good publicity,” is the biggest load of bollocks I’ve ever heard. Just ask Gerald Ratner, Thomas Cook or Alton Towers. I’d rephrase it say, rather boringly to say: ‘Positive publicity is the ONLY publicity which is good.” Contrary…
Alex Evans
How different are you?
Most estate agents say they’re different, but are they, really? Here are six bullet points taken from an agent’s website; perhaps you recognise them? Friendly professional service Experienced staff Local knowledge Conveniently located office Honest advice Traditional values Most of these are claims that could be made by any estate agent I know. They are…
Sam Ashdown
Don’t Bother Blogging Unless……….
You’ve probably seen this article’s headline and thought why the hell is a PR expert telling me not to blog? Don’t worry I haven’t been on my Uncle Tighe’s ‘Special’ Cough Medicine. Let me expand on this article’s headline. It takes two minutes to read. Don’t bother blogging … it’ll make your estate agency look…
Why You Should Outsource Your Blog.
Great! You have a blog page on your website, but do you use it? Everyday I come across business websites whose blog page has no recent content, or the content consists of a paragraph – or even worse it is empty. Are you damaging your brand? No one said maintaining a blog was easy, especially…
Alex Evans
#WhyDoesEveryone #TalkLikeThisOnTwitter?
Hashtags. What are they? What do they do? And why do I keep seeing them pop up during TV shows? Hashtags all kicked off on Twitter but due to their popularity have been cropping up on most other forms of social media. Despite being so common place and their general recognition, we still see people…
Alex Evans