Marketing
You are now the relied upon News Channel people are looking for.
Advances in the amount of media channels we have in our world both increases the chances of you gaining fame (for yourself or your business) and also decreases it especially when compared to how things were years ago. I recently watched an old documentary on YouTube about Jimmy White the snooker player and something he…
Christopher Walkey
Why is social media important for your agency?
Every day I read the property news and every day it’s a different story. Sales are up, sales are down, London is in a bubble, no it’s not… for those of us who don’t work on the front lines of estate agency, it can be really hard to know exactly what’s going on. It’s for…
Alex Evans
How not to pee off the media and get your agency blacklisted.
Getting your estate agency in the papers is great. Providing it’s for something positive. “All publicity is good publicity,” is the biggest load of bollocks I’ve ever heard. Just ask Gerald Ratner, Thomas Cook or Alton Towers. I’d rephrase it say, rather boringly to say: ‘Positive publicity is the ONLY publicity which is good.” Contrary…
Alex Evans
How different are you?
Most estate agents say they’re different, but are they, really? Here are six bullet points taken from an agent’s website; perhaps you recognise them? Friendly professional service Experienced staff Local knowledge Conveniently located office Honest advice Traditional values Most of these are claims that could be made by any estate agent I know. They are…
Sam Ashdown
Don’t Bother Blogging Unless……….
You’ve probably seen this article’s headline and thought why the hell is a PR expert telling me not to blog? Don’t worry I haven’t been on my Uncle Tighe’s ‘Special’ Cough Medicine. Let me expand on this article’s headline. It takes two minutes to read. Don’t bother blogging … it’ll make your estate agency look…
Why You Should Outsource Your Blog.
Great! You have a blog page on your website, but do you use it? Everyday I come across business websites whose blog page has no recent content, or the content consists of a paragraph – or even worse it is empty. Are you damaging your brand? No one said maintaining a blog was easy, especially…
Alex Evans
#WhyDoesEveryone #TalkLikeThisOnTwitter?
Hashtags. What are they? What do they do? And why do I keep seeing them pop up during TV shows? Hashtags all kicked off on Twitter but due to their popularity have been cropping up on most other forms of social media. Despite being so common place and their general recognition, we still see people…
Alex Evans
Dress to Bill
As some of you know, I run a vendor-focused consultancy, at www.home-truths.co.uk. Through a network of consultants, we provide often much-needed advice and support for those sellers who are struggling to sell their home. As part of the induction process for new consultants, I have a unique three day training programme. Part of that programme…
Sam Ashdown
5 reasons you should regularly update your Estate Agency website
Whether you have a big corporate website or a small blog, regularly updating the content on these mediums has many benefits. The frequency you update your website and why are important factors, I will explain the reasons and best practices below. Updating your website is not an easy task, it costs both time and money,…
Alex Evans
You’ve built a fantastic new Website, what’s next?
Having a mobile friendly website and an online presence has stopped being an optional extra and is now a necessity in the business world. Every business, regardless of size, should have a website. But once you have your online presence established, what then? Well, once you’ve opened your digital doors it’ll be your next job…
Alex Evans
Want to book your diary solid?
Take a look at your diary – how close to capacity are you? We’re pretty close – several market appraisals every day keeps the diary full We’re fairly busy but could always handle more Nowhere near – we could handle at least double the market appraisal If you chose the last one – ‘Nowhere near capacity’ – I have something very…
Sam Ashdown
First impressions count.
We all know the importance of creating the right impression. From devising that picture-perfect living room, to securing properties to put on the market, the first impression of your agency together with that of home-movers is essential. In an industry whereby first impressions are crucial, make sure you implement the practice throughout every aspect of…
Alex Evans
Online Versus Offline – The BIG Debate
Estate agency, as we’ve known it, is changing. Pre-internet, our job was to provide information; post-internet, it our job is to explain it. Every vendor and purchaser, landlord and tenant, not only has all the information they think they need, right there at a click of their mouse, but they also have something we don’t:…
Sam Ashdown
Video Hosting – which is best for estate agency?
A survey of 1000 UK adults found that consumers are more likely to share (39%), comment (36%) and ‘like’ (56%) an online video than they are a text article. And of those asked, more people said they better engaged with online video in these ways than with online articles. With video sharing apps such as…
Alex Evans
Say YES to automation and watch your business grow!
Agents spend a considerable amount of time reconciling their portfolio, only to have to do the same thing again next month, the month after that and so on. They accept that it’s a necessary evil that allows them to understand how much money they have made in a given month. Until now, there has not…
Alex Evans