Marketing
Does innovation actually sell houses?
Innovation. The word alone is slowly driving me crazy. It’s like it has become a new buzzword. So many estate agents seem to be using this word. They like to tell us all how innovative they are. Others talk about how their disruptive idea’s will change the housing market. But what actually is innovation? And…
Alex Evans
Innovation vs Traditional Methods in Estate Agency.
Yesterday I read an interesting piece from Michelle Wilden on LinkedIn regarding innovation in estate agency and thought that I would dig out the blog below that I had written a few weeks back to give another take on how innovation can play a part in helping estate agents gain a greater share. Innovation is…
Christopher Walkey
14 Ways Estate Agents can Use Periscope And Meerkat Live Streaming.
The backdrop Video Live Streaming has evolved with the release of Meerkat and Periscope apps. If you’re not sure what I’m talking about read this article to the end. Essentially these are apps that you can download for free to your smart phone, and live stream in real time and connect with people who may…
Tips on focusing your content strategy on B2C markets.
Published content has never been as important as it is now. It should play a vital role in your marketing efforts and be clearly defined in your marketing strategy. A focused, goal-oriented content strategy will pay dividends down the line. But do you know the difference between content marketing for business-to-consumer (B2C) and business-to-business (B2B)…
Alex Evans
You Get the Clients You Deserve
My youngest daughter – Tess – is heartbreakingly and very worryingly beautiful. She has long blonde hair, and extraordinarily long legs, which as you can see, she inherited from her mother. Last year she turned 16 and a few weeks before her birthday, she came to me and announced she would like to hold a…
Sam Ashdown
Tips on using digital signage in your window.
Are you thinking of going digital with your window and interior displays? Digital displays can be a great asset for any business, not only to make your company look the part but to boost your sales at the same time. Outlined below are the benefits and important decisions to help you choose what is right…
Alex Evans
Trust vs Traffic – What do you believe in?
Who do you trust? How do you measure the ROI of social media in your company, by the number of followers and likes? If you do, you are not alone, but at Citrus Content we think differently. One of the initial questions from a prospective social media client is: ‘How many followers and likes are…
Alex Evans
Upward trend in Social Media Marketing.
Social media as a topic is as simple or complicated as you make it out to be in your mind. The rules that I tell people are that social media comes in two forms, good news and bad news. The good news is that it is Free to use and that you do not need…
Christopher Walkey
Successful Property Marketing For Tight Budget’s And Awkward Home’s!
Congratulations – you have signed up another new client! Now the timer start’s in your clients head to see how long it will take you to market and sell their home. So first things first, you have a timescale and a budget in mind to promote and sell the property. The quicker you can get…
Alex Evans
Use your screens to market your properties more effectively.
There are social and technological changes that are sweeping through the world of business. The sales and marketing funnel of 1995 is nothing like that of 2015. This might seem obvious but many businesses still lag behind in the way they communicate with customers. They rely on methods of advertising that are no longer relevant…
Alex Evans
Estate Agents: What you should prepare for a new website.
So, It’s time for a new website. You’re last one is starting to creak a little in its old age and you want to have something shiny and new for your clients to enjoy. You find a developer and you say “Hey, let’s make something amazing!” Eager to oblige, your developer gets out their notepad…
Alex Evans
Using Time-Lapse for your promotional video
Using Time-Lapse for your promotional video We’ve been using time-lapse for sometime and it really is an awesome way to show your productivity, speeding up every day life to an entertaining “before and after” sequence of events. Recently we have been using time-lapse at a Business Exhibition, recording all the setting-up through to the busy footfall of…
Alex Evans
Are you all Show and no Substance?
We all love great design and in many ways it’s what draws us to a product, brand or company. I personally love branding but I’m sadly seeing a growing trend of content that is all show and no substance. What do I mean? As an estate agent you have a large number of materials from…
Alex Evans
Are you suffering from Superhero Syndrome?
Do you believe that you are literally the only person in your business who can do things the right way? You’re not alone. I recently wrote about how to delegate, as it’s something small business owners really struggle with. If you’re an independent, single-office agency, then you have no doubt had to be Jack of…
Sam Ashdown
Blog writing – How to get past writer’s block:
I have been quite amazed at the recent, certainly during 2015, surge in interest from Estate Agencies searching for content to share online, either to populate their social media channels or simply to include within the latest blog on their website. I have spoken to quite a few who have asked for recommendations of subjects…
Christopher Walkey