Marketing
Are you all Show and no Substance?
We all love great design and in many ways it’s what draws us to a product, brand or company. I personally love branding but I’m sadly seeing a growing trend of content that is all show and no substance. What do I mean? As an estate agent you have a large number of materials from…
Alex Evans
Are you suffering from Superhero Syndrome?
Do you believe that you are literally the only person in your business who can do things the right way? You’re not alone. I recently wrote about how to delegate, as it’s something small business owners really struggle with. If you’re an independent, single-office agency, then you have no doubt had to be Jack of…
Sam Ashdown
Blog writing – How to get past writer’s block:
I have been quite amazed at the recent, certainly during 2015, surge in interest from Estate Agencies searching for content to share online, either to populate their social media channels or simply to include within the latest blog on their website. I have spoken to quite a few who have asked for recommendations of subjects…
Christopher Walkey
Benefits of Deploying a Managed Print Service for Estate Agents.
A large number of Estate Agents are unaware of the true costs associated with running their office printers. This is in part due to supplies, servicing and hardware costs being spread across multiple budgets. High printing costs can often be viewed by Estate Agents as an aspect of business life they have no control over….
Alex Evans
How to get buyers and landlords queuing outside your door.
Just imagine the scene. Your team are poised behind their desks. At 9am on the dot, you open you branch door to a queue of people stretching down the street and around the corner. Perhaps 20, 30 even 40 eager buyers are waiting to willingly talk to you and dip their hands in their pockets….
ARPM
Humanising the Estate Agents Websites and offering Virtual Guided Tours.
It has been a long time that I have searched for a platform to write something about humanising web sites. I do not know about the experience of different people but I can tell you if i had a web chat service on a web site it would be the first means of contact I…
Alex Evans
The Pumpkin Plan Formula
What prize-winning pumpkin farmers can teach us about growing our agencies I’ve just read this book – The Pumpkin Plan. In it, author Mike Michalowicz, reveals how applying the secrets of prize-winning pumpkin farmers to business, can help you to grow your agency to a colossal size too. Just as almost every pumpkin farmer grows…
Sam Ashdown
Size Matters…!!!
There are obvious connotations around size that matters but in the world of land and property it really does matter. On 1 October 2013 the Property Misdescriptions Act 1991 was repealed to make way for two other pieces of legislation which regulate estate agents and other businesses involved in property sales and lettings: the Consumer Protection…
Alex Evans
Tweeting and your profile on Twitter has a real value?
With millions of them being sent every day and shared amongst a multi million membership of businesses, consumers and ‘spam’ accounts, has a Tweet any real value as it’s surely just a tiny drop in a very big ocean when it comes to your voice being actually heard for real? Let us say that Tweeting…
Christopher Walkey
Tips for writing tweets that drive engagement and direct response.
Twitter, the faced-paced microblogging platform shares real-time information to help you build your brand presence, share information instantly, connect and engage with your customers and find out what’s happening in the world. And with 80 per cent of users accessing the platform via their mobile, there’s a huge opportunity to reach potential customers regardless of…
3 easy steps to use Google Analytics effectively.
Google analytics is a very useful free tool that you can use to completely understand every aspect of your website and the people that are browsing it. While it is free and everyone has access to it, many businesses do not utilise everything it has to offer. This is understandable due to the nature and…
Alex Evans
Why F1 Has Everything To Do With Social Media.
The winning car in an F1 race has a powerful engine and a team feeding vital intel; when to accelerate, when to break, fuel levels, road conditions. There is endless data interpreted by specialists who feed instructions to the racer behind the wheel. Without this, the driver may make it round the track but they will never…
Alex Evans
How to Delegate in Seven Steps (and Skyrocket your Business)
What did you do on Friday? If your day looked like most other agents, it probably consisted of answering emails, valuation appointments, calling clients and organising staff. You may also have photographed a new property, written the details up, uploaded to your system, pulled off a couple of Rightmove performance reports, sent your designer a…
Sam Ashdown
Universal Marketing Rules For Writing Killer Copy.
When crafting any type of message there are marketing truths universally acknowledged that must stay front of mind. Whether it’s presentations, emails, reports, or advertisements, you need to create copy that grabs your audience’s attention and inspires action – not copy that ends up in the (physical or digital) bin. We’re not all great copywriters, but…
Alex Evans
HOW TO START USING DRONE OPERATORS.
As more people are discovering the stunning footage that can be captured with a drone, hiring a drone operator to film a property, or monitor the construction of a new development, is gaining popularity. But, before you hire a drone company to film a video for your business, there are a few things you should…
Alex Evans