Marketing
MAKE YOUR WEBSITE RESPONSIVE OR FEAR GOOGLE’S WRATH!
Since 2012 Google have been making noises that they are going to change their algorithm to make it more ‘mobile’ friendly. Essentially this means that anyone that doesn’t have a website that is responsive will be punished under the updates that Google is going to role. Google believe, and rightly so, that many consumers now…
Alex Evans
THINK BIG – THINK YOUTUBE?
We all know how difficult it can be to stand out from the crowd, especially in such a saturated market such as the property market. So what options are available to help achieve this? Website update – A popular option – One that doesn’t eat into your pocket too much and does have a positive…
Alex Evans
The Importance of Email List Building For Estate Agents.
Any internet marketing “Guru” will tell you that “The Money Is In The List!”. What they mean by this, is that if you are doing any sort of sales online then you should be growing your email list. So how is this relevant to you as an Estate Agent? Well, as I’m sure you are…
Alex Evans
Boost Sales with Better Listing Descriptions.
Are some of your listings not getting the attention from buyers you think they deserve? You might find that some simple adjustments to your property descriptions could make a world of difference! The point of a description is to invite prospective buyers and therefore should be engaging and showcase a property’s best features in a…
Managing expectations from social media if you are an Estate Agency.
What can you really expect from social media and how long before you should see results – These questions probably rank fairly high when it comes to deciding if social media is correct for your estate agency or indeed if you are recent to it all and now awaiting to see the results… Let us…
Christopher Walkey
The No. 1 Thing Newspapers can teach Estate Agents about writing blogs.
Have you noticed the surge in the number of estate agents now writing blogs? This is due in part to the fact that agents are now being taught how they can use blogs to not only generate high quality enquiries, but dominate the competition whilst been viewed as the local experts on all matters relating to property. if you have not yet…
Alex Evans
Estate Agency and Television / YouTube advertising.
It might be just me, possibly because of the research I do online, but I do seem to be seeing more advertising for either estate agency or property portals. For the first time last week, I saw the OnTheMarket advert whilst watching one of the lesser channels on FreeView – Very effective and attracted my…
Christopher Walkey
New responsive design available for Estate Agents, key benefits are:
THE DESIGN CONCEPT Richard’s is our latest responsive estate agent website design and is now available. The design itself is based around the responsive concept and has a retractable burger menu built into the site. This design would be perfect for an established Agent looking to differentiate themselves from the competition due to the nature of…
Are you a Top Tweeting Estate Agent? Check out the #twittersurvey.
A look at the quality of Twitter accounts across Property Agency companies in the UK shows that Social Media is a valuable resource within almost all sectors, as it allows companies to connect with clients, partners, influencers and consumers on a personal level, whilst also increasing brand awareness and highlighting values of the company. Summary…
Alex Evans
Over 1,500 Estate Agency Displays Installed!
Our award winning estate agency displays can be found in hundreds of estate and letting agencies across the country as Fairfield have recently reached the impressive milestone of installing 1500 estate agency displays in the last 18 months alone! Thanks to the huge number of referrals happy customers send our way, our estate agent display…
Alex Evans
Social Media helping to launch new names in the Property Industry.
New blood into any industry is surely a good thing and by this I mean both a younger generation joining our sector as well as the ideas and vision they bring with them. I am sure many that read this blog, be an estate agent or service provider, will agree that of recent there seems…
Christopher Walkey
Is Social Media really necessary within Estate Agency?
This is a common question thrown around within the industry, infact within most industries the subject of whether social media can really benefit businesses is spoken about and discussed. I was recently at an awards event in Birmingham where there was a panel of Theo Paphitis (ex Dragons Den star), Judy Naake (founder of St.Tropez…
Christopher Walkey
Are you making this mistake on Twitter?
Over the last few months I’ve seen a growing number of agents making a presence on Twitter – and this is a good thing. But all too often I also see many agents making one big mistake which is reducing, if not preventing them from building a strong social presence on this powerful social media…
Alex Evans
Why use a property website specialist to build your site?
Why do you need a property website specialist to build your website? For the same reason you need an Architect to draw blueprints and a mechanic to fix your car. Property websites are a niche market with many considerations that have to be taken into account before a website can go live. Don’t fund someone…
Are you not getting leads from your Estate Agency website?
In some capacity, I hear this every day, “I don’t get many leads from my website”. Many agencies seem to have websites just for the sake of having one. There seems to be a widely accepted view that once they have a website, that’s that, job done. This seems to be a mentality that has…
Alex Evans