Marketing
Social Media is no longer ‘an extra’, it’s ‘a necessity’ in 2015.
As we have now all said goodbye to 2014, many of us are now well into making plans and carrying out our marketing activities for 2015 – Building our brand awareness and increasing our market share. Estate agents across the country, including the major property search portals and industry service providers are mostly present on…
Christopher Walkey
How successful was Social Media for you in 2014?
Was social media a success for you in 2014? What’s in store for 2015? How successful was Social Media for you in 2014? And what have you planned for 2015? We can all safely say that social media has played a big part in marketing during 2014 and this has really gone from strength to…
Christopher Walkey
How to build your Twitter following.
With 64% of users being more likely to buy from brands they follow on Twitter, it’s easy to see why businesses are keen to build a presence on the network. However most often, businesses sign up hastily and expect a quick response to their efforts before building a strong and importantly, relevant following. But how…
Alex Evans
Name, not shame, in the big branding exercise.
The Apprentice is all wrapped up for another year. This TV show gives us so much material to blog about. Apart from how not to do business, it opens our eyes to how brands are built. From focus groups and creating a logo, to designing packaging and directing adverts, creating a brand is the corner stone of many Apprentice tasks. Remember…
ARPM
SEO for Estate Agents – Is it worth the hassle & cost?
Search Engine Optimisation for Estate Agents –Is it worth the hassle & cost? The following is a real-world example (analysis carried out December 2014) of an Estate Agency in Bromley trying to determine whether they should employ an SEO company to ‘get them to the top of Google’ on the basis of potential ‘floating’ Vendors…
Alex Evans
Agents, stand out by taking the strategic approach to sharing content on social media
To be successful with social media marketing, you should aim to create a good balance between promoting your own estate or letting agency business, and engaging with others. It’s all too easy to get carried away and side-tracked, and without structure, this can lead to sharing too many self-promoting posts which can prevent engagement and…
Alex Evans
Some Pro Tips for taking Better Property Photographs.
In the arena of real estate, great photos are becoming more and more pivotal in marketing a home. Perfectly taken photos of a property will enrapture the eyes of home seekers instantaneously. On the other side, badly lit and wonky images are disheartening and transfer a property to the ‘check it later’ list. There are…
Alex Evans
How to turn employees into brand advocates.
Most estate agencies are unaware of the social marketing gold mine at their fingertips. The value lies in their own employees: who else is better equipped to become a brand advocate than a brand’s own employee? By harnessing an employees’ existing social networks, employers can access an impressive social reach. Enhancing this opportunity is the…
Alex Evans
How to dominate your local digital airwaves in 2015 with community marketing – Part III – The Content
There are 7 types of content that you can use to engage your local community. In Part III of this community marketing guide I explain not only the content but the tools you can use to produce it quickly and professionally. In Part I – The Plan we looked at the plan for marketing by creating…
Alex Evans
3 ways estate agencies can leverage social proof in their marketing efforts.
We all value the opinion of others – the more people believe in something, the more we are likely to take notice of it. There’s good reason for this. We can save a lot of time in following the actions of others instead of making an independent evaluation ourselves. More times than not this pays…
Alex Evans
How accessible are you?
Our society is ever diversifying, people from a whole manner of backgrounds, experiences, lifestyles and abilities all live in one place. As a business it is up to you to make your services available to everyone. This, in no small part, means ensuring that you cater to the disabled. And in the same way that…
Alex Evans
How to dominate the local digital airwaves with community marketing – Part II – The Spaces
In Part I – How to dominate the local digital airwaves – The Plan – we looked at the essential planning steps you need to make before embarking on your community marketing program – who are you trying to reach and what community are you trying to create? With that defined, it is now time…
Alex Evans
Estate agents: word-of-mouth just got social.
Word-of-mouth is the most powerful tool you have. Every day, people talk about your estate agency: stories are told and experiences are shared. Whilst this hasn’t changed, the means by which people communicate have. Today, people increasingly turn to social media. This shift presents an enormous opportunity for estate agents. Instead of being in the…
Alex Evans
5 REASONS FOR USING PROMOTIONAL MERCHANDISE IN YOUR MARKETING CAMPAIGNS
OFTEN OVERLOOKED, promotional merchandise can add real value and ROI to marketing campaigns. The “British Promotional Merchandise Association” (BPMA) conducted a survey with the following question – “Which one of the following media has the best ability to make you remember the product, brand or service because you see it more often?”. 39% of respondents…
Alex Evans
The Importance of Signage (Part 2) – Fascia Signs.
First Impressions The office fascia sign is key for any agent that is office based. It is the fascia itself that gives off the first impression of your office and more importantly, your brand. There at lots of different styles and specifications that can be achieved when deciding on your fascia sign, so make sure…