Marketing
How is social media being embraced within the property industry?
A recent editorial that I was asked to write was on some of the major names in Property Portals and their usage of social media – It will be out soon in The Negotiator magazine so be sure to get your copy and read it there too! I randomly chose some well know names that were…
Christopher Walkey
PROPERTY WEBSITE DESIGN TRENDS 2015.
Every year we see changes in the way that websites are designed and how they function from a user’s perspective. Many of these changes are driven by the biggest players in the market such as Google who often outline what they expect to see from companies creating a new website. Generally changes in design and…
Alex Evans
Why you should write a blog (even if no one reads it)!
If you’re reading this blog, you’re one of the literally tens of other people that tune in on a regular basis to hear my innovative insights and tales of experience. But it wasn’t always this way… When I started blogging no one was listening, like a crazy man yelling his musings into an empty room….
Alex Evans
Traditional vs Online Estate Agents – The Truth About Their Digital Service.
We know that the ongoing debate isn’t slowing down in it’s ferociousness – what exactly are the differences between traditional and online estate agents? Our new 30 page report attempts to find out. We’ve assessed 5 top traditional estate agents and 5 top online agents to try and see, from a digital perspective, who’s coming…
How to get the best property deal from an estate agent.
The real estate or the property market all over the world has reached to its pinnacle. The economist all over the world considers this industry as one of the rising industries along with tourism or I.T. With a proper flow of money in this industry has gained a standard growth over these last few years….
Alex Evans
How apps can make tenants lives easier (as well as your own).
This is our first article idea that we’ve received from our social media community! Thanks very much for the suggestion Rentals London and indeed this is a great question. Focusing specifically on the rentals side of things, we’ll look at not just how apps make your tenants lives easier, finding properties faster and with more information,…
Alex Evans
Your 10 step blog writing checklist.
Do you have a checklist for writing blog posts? Have you published content to realise you’ve forgotten to add your call to action (CTA) link? Or maybe you’re so focused on getting your post published, that you forgot to proofread it. No matter the reason, make blog writing checklists your new best friend. They’re a…
Social Media is no longer ‘an extra’, it’s ‘a necessity’ in 2015.
As we have now all said goodbye to 2014, many of us are now well into making plans and carrying out our marketing activities for 2015 – Building our brand awareness and increasing our market share. Estate agents across the country, including the major property search portals and industry service providers are mostly present on…
Christopher Walkey
How successful was Social Media for you in 2014?
Was social media a success for you in 2014? What’s in store for 2015? How successful was Social Media for you in 2014? And what have you planned for 2015? We can all safely say that social media has played a big part in marketing during 2014 and this has really gone from strength to…
Christopher Walkey
How to build your Twitter following.
With 64% of users being more likely to buy from brands they follow on Twitter, it’s easy to see why businesses are keen to build a presence on the network. However most often, businesses sign up hastily and expect a quick response to their efforts before building a strong and importantly, relevant following. But how…
Alex Evans
Name, not shame, in the big branding exercise.
The Apprentice is all wrapped up for another year. This TV show gives us so much material to blog about. Apart from how not to do business, it opens our eyes to how brands are built. From focus groups and creating a logo, to designing packaging and directing adverts, creating a brand is the corner stone of many Apprentice tasks. Remember…
ARPM
SEO for Estate Agents – Is it worth the hassle & cost?
Search Engine Optimisation for Estate Agents –Is it worth the hassle & cost? The following is a real-world example (analysis carried out December 2014) of an Estate Agency in Bromley trying to determine whether they should employ an SEO company to ‘get them to the top of Google’ on the basis of potential ‘floating’ Vendors…
Alex Evans
Agents, stand out by taking the strategic approach to sharing content on social media
To be successful with social media marketing, you should aim to create a good balance between promoting your own estate or letting agency business, and engaging with others. It’s all too easy to get carried away and side-tracked, and without structure, this can lead to sharing too many self-promoting posts which can prevent engagement and…
Alex Evans
Some Pro Tips for taking Better Property Photographs.
In the arena of real estate, great photos are becoming more and more pivotal in marketing a home. Perfectly taken photos of a property will enrapture the eyes of home seekers instantaneously. On the other side, badly lit and wonky images are disheartening and transfer a property to the ‘check it later’ list. There are…
Alex Evans
How to turn employees into brand advocates.
Most estate agencies are unaware of the social marketing gold mine at their fingertips. The value lies in their own employees: who else is better equipped to become a brand advocate than a brand’s own employee? By harnessing an employees’ existing social networks, employers can access an impressive social reach. Enhancing this opportunity is the…
Alex Evans