Marketing
Estate Agency Blog Writing and improving your SEO.
Let’s face it, if you are attempting or have written a blog for your estate agency, then it is highly likely that you are looking for it to improve your exposure online and attract you new business. I will not say that all blogs are written for this purpose, as many people do enjoy sharing…
Christopher Walkey
Why are estate agents obsessed with the mad men approach to Direct Mail ?
After you have finished reading this post, you will learn the best way to double your response from leaflets, flyers and postcards. Please try to avoid what I call the mad man approach to advertising. You see… I have recently started watching Mad Men; it’s a drama about one of New York’s most prestigious ad agencies at the beginning of the 1960s,…
Do not under estimate the power of quality photos.
Not only do we expect the best quality photographs for the property we market, we also expect that when we are marketing online, in magazines, newspapers and more, that the photos we choose are the best and most complimentary to our brands. What makes a really good photo and why should you make sure that…
Christopher Walkey
Online vs High St Agents – Why the online agents are missing a trick.
Why are online agents are missing a trick? Ten years ago, if you didnt advertise in the local newspaper, you could forget being an estate agent, you simply had t be there. Nowadays, half of all agents don’t even advertise, and when you ask them, have you lost any business, they invariably always say to…
Christopher Watkin
The Effect Of Digital On Estate Agent Transparency And Trust.
Buying a house or selling your home is a big deal. It’s big money and it’s emotionally charged. With the moving process being one of the most important and stressful experiences in ones life, the last thing consumers want to worry about is whether or not the people they’re entrusting to handle this momentous event,…
Alex Evans
6 tips to get you started with social media.
Participating in social media is a time consuming task, and a common problem facing SME’s. You may have a vision or strategy in place, but if you have limited time or resources, this can be a challenging task. It’s important to allocate enough resources to your social media efforts if you’re serious about using it…
7 Content Marketing Tips for Estate and Letting Agents
Some small businesses (including estate and letting agents) have historically been slow to adopt a content marketing strategy as social media use and importance has grown. But as SEO has evolved significantly in recent years, it has become clear that businesses need to look at their content marketing techniques to remain competitive in the rankings…
Why selling your home in winter can really be a good time!
Once the clocks go back, the nights draw in and z list celebrities are switching on the Christmas lights in cities across the country! Many home owners put thoughts of selling on the back burner – yet savvy sellers might be missing a trick. Selling in winter can be a great opportunity and here’s why:-…
What is the perception of your brand?
Creating a customer experience is the foundation of every business. Whether it is positive or negative, each transaction creates an experience that your clients remember. But in recent years something has changed. The voice of the consumer is more powerful than ever before. Now not only do they experience your service but also they share…
Stephen Brown
TPOS Logo on your website – Where?
As of 1st October 2014 all property professionals (Estate Agents, Letting Agents, Managing Agents etc.) must now belong to one of the Government-approved Ombudsman schemes, giving clients somewhere to escalate complaints if they feel the agent has not resolved their issue satisfactorily. Agents are also required to display the logo of the scheme they belong…
We’ve Won Silver Product Supplier of the Year!
It was a huge night for Fairfield at the Negotiator Awards! For the third year running we have brought home the Product Supplier of the Year award – but this year it’s the silver award! It’s a huge testament to all the departments of our company, from the creative design team to quality control to…
Alex Evans
Good photos can make a great website.
As you know good photos can really sell a property and bad photos can put off both vendors and buyers alike. Your photos play a really important part of your website and can make a massive difference to your site. Your website is your virtual shop window, so make-sure your property’s photos stand out and…
10 WAYS TO USE LINKEDIN IN THE PROPERTY INDUSTRY
There are over 385,000 registered LinkedIn members working in the property industry in the UK, and as the world’s largest business community; LinkedIn is turning the traditional business development and networking model on its head. It’s streamlined, targeted, continual and extremely effective. But there are surprisingly few in the property industry that have a full…
2014 Estate Agents Guide to Social Media with 50 Top Tips.
Social Media: 50 Top Tips for Estate Agents by Christopher Walkey. Social media is an important topic within marketing these days and usually one that intrigues many businesses as to how to use the likes of Twitter, Instagram, Facebook, to name just a few, to help them build their brand awareness and ideally extra customers…
Christopher Walkey
Why did 30 landlords ring one letting agent in one day?
Last week I was on the train up to Newcastle, when one of my clients, for whom I write the articles about his local property market, rang me … ‘Bloody hell Chris, I made a cock up a few days ago. You know that list of 300 landlords I had, the ones I had captured…
Christopher Watkin