Marketing
What new trends in Marketing for 2015 can we expect?
Many people are excited for what 2015 will bring them with regards to online marketing and the new features that will be available for business, especially with regards to social media. I have spoken to a few people within the industry of social media at events in London I have attended recently and between us…
Christopher Walkey
5 reasons why ‘letting agent’ blogs dont work.
Ok, you have decided to write your blog, a blog about your local property market because this guy says it will get you more landlords flooding to your door .. and because most agents are a competitive bunch, you want to be great at it, you want your blog to be the best. But here…
Christopher Watkin
5 simple tips to make your estate agency stand out
With many estate agents continuing to rely on traditional methods to market themselves and their properties, there’s ample opportunity to make some real gains, differentiate yourself from the crowd and run campaigns that are truly effective. Here’s five simple tips: 1. Get active on social media. Our industry relies heavily on word of mouth recommendations…
3 Ways Having Your Properties Visible On Mobile Can Boost Business.
Update: News just in from Google Mobile-friendly sites will now be clearly marked on mobile search results. As of yesterday according to the Official Google Webmaster Blog:“To make it easier for people to find the information that they’re looking for, we’re adding a ‘mobile-friendly’ label to our mobile search results”. But what does that…
The Importance of Signage (Part 1) – Boards.
The Importance The For Sale board is one of the oldest marketing tools available to an agent, but is still considered one of the most important, even in this modern day of online marketing. The board itself is recognised universally as a symbol of a property being For Sale / To Let or Sold / Let….
AGENTS .. Just take a minute to think before you post something on social media.
Will what you post on Linkedin do the following ??? * Help someone OR * make someone laugh OR * make someone think OR * make someone change OR most importantly * be genuinely interesting to the reader (and not just you, your boss and your Mum … eg look what we have done/won/sold/let) ….because…
Christopher Watkin
Can you make an important decision in life based on the price?
Just recently I got engaged. It happened in New York which unknown to me at the time is the diamond capital of America. Having burst into tears (and of course saying yes), John and I went in search of the perfect engagement ring. I’m not going to bore you with my full story however…
Think to yourself, when was the last time you left your mobile at home?
When was the last time you left your mobile at home? It seems that everywhere we go we have a mobile with us. Have you ever purposely left your mobile at home, or do you even feel secure enough to leave the house without your mobile?. As well as this, we’re constantly on our mobiles,…
Alex Evans
What Marketing should Estate Agents be doing?
It is very likely that the target audience you are looking to attract are the kind that are in to sharing, reading, watching, listening and engaging so it is important that you enable your business message and portfolio to communicate across these communication channels. We also know that people act well to information, recommendations and referrals…
Christopher Walkey
How to compete against cheap fee agents.
Any agent who thinks that cheap fees is the future needs to take a moment, shower in cold water , open their eyes and take a good look at the real world. Cheap fees has been an issue faced by agents since the dawn of time. It is not new and is not going away….
Christopher Watkin
Is it time to rebrand application fees?
With the Government overlooking any radical reforms for the lettings sector before May 2015’s general election, there are at least six months of stability ahead. Or are there? While Mr Cameron might not be planning a rental revolution any time soon, tenants are still up in arms over letting fees. And it appears there’s always…
ARPM
The beginning or near the end of Social Media?
So we are all in agreement that social media is alive and kicking and has a strong grip on a growing number of adults across the UK, more people spending more time on these platforms being the constant reports of independent surveys. We do from time to time hear that certain stats showing that the…
Christopher Walkey
Agents .. are you working your way to the bottom?
We don’t usually use that proverb, but it’s true. Trading in your principles in order to gain short term listings by cheap fees is not as easy as it looks. Once great and respected brands, like C&A, Ratners, Comet and Woolworth’s that rushed to deliver low price at all costs had to figure out which…
Christopher Watkin
5 reasons you need social media to market your estate agency
Having lasted far beyond its buzz word days, social media marketing has been proven to add value to thousands of businesses across the globe. However many estate agents are having difficulty conquering this unexploited territory, despite the enormous opportunity it represents. Here are 5 reasons why you shouldn’t ignore this invaluable marketing tool: 1. Word of mouth is the…
I haven’t got enough money to become my town’s property guru.
What will it cost you to start writing about your local property market? * Blogspot website = Nil * Linkedin Account = Zilch * Facebook Account = Nothing * (Just for the letting agents) Getting thousands of email addresses of landlords in your town/city = Diddly Squat * The websites where you can find the…
Christopher Watkin