Marketing
Forget Online versus High Street – Focus on Your Clients
Estate agency, as we’ve known it, is changing. Pre-internet, our job was to provide information; post-internet, it our job is to explain it. Every vendor and purchaser, landlord and tenant, not only has all the information they think they need, right there at a click of their mouse, but they also have something we don’t:…
Sam Ashdown
The amazing world of Drones
I am sure we have all bought one sometime or another, that present for a younger family member, that curiosity or should I say childish fascination we still have as adults for gadgets or maybe you have purchased one for business use such as filming real estate? Today there is a massive choice out there for drones…
EAN Content
Behind the scenes of our marketing funnels
This article is going to help you to understand what a funnel is, what it can do for you, and what you can do if yours doesn’t seem to be working.
Sam Ashdown
How important is your Estate Agency Website when it comes to selling property online?
In nearly all occasions, the most important part of your business will be exposure online be it via social media, a fabulous website or even a landing page such as on Ebay or Amazon – We are all trying to push our brands online so that we can divert traffic to them and sell our…
EAN Content
Do you Have a Triple A Team? Attitude, Aptitude, Appearance makes for the perfect team
It’s not easy to get hiring right. That senior negotiator you bribed away from the competition with a 25% pay rise turns out to be someone they were about to fire. And that girl you promoted from lettings was so promising, but she’s developed a mystery illness and is never in the office. No one…
Sam Ashdown
What a Marketing Funnel is, and Why You Need One
NB: Read to the bottom for an offer you can’t refuse…… Your marketing acts like a funnel, or should do. The idea is, you put prospective clients – vendors and landlords – in the top, and sales – revenue; money in the bank – tumbles out the bottom. By its very nature, a funnel is…
Sam Ashdown
Social Media – how to use it to get your phone ringing
“We’re spending £400 a month having our Facebook page managed; could you take a look and see if we’re doing the right thing?” I got this email from a Stoke estate agent and immediately popped onto her Facebook page to take a look. What I saw there literally made me face-palm… she only had 93…
Sam Ashdown
A day in the life of a social savvy estate agent.
When you go about your daily business as an estate agent, do you simply rush from morning meeting to viewings, viewings to valuation, valuation to the office, clear your inbox then clear off home? On your travels, in your everyday tasks, do you ever think about your social media accounts? Or is that “someone else’s…
Sam Ashdown
Your Facebook interests.
Have you ever wondered why you seem to get random ads on Facebook in your newsfeed? You’re not alone. We all do. I get completely irrelevant adverts. Like catfood ads. (I have a dog.) Or pregnancy tests from Clearblue…. Buried deep inside the Facebook algorithm, are the interests Facebook think you have. Want to see…
Sam Ashdown
Direct Mail – All You Need to Know
What is Direct Mail and how you can best use it to target and win the best new clients. Direct Mail is the source of much confusion and wonderment among estate agents, especially independent agents, with tiny marketing budgets. It looks like canvassing, but is it? Or does it mean leafletting? Or even just postcards?…
Sam Ashdown
My Ultimate Guide to Facebook Advertising for Estate Agents
The why, what and how of advertising on Facebook as an estate or letting agent, to generate new enquiries and valuation opportunities. Are you confused by Facebook, never mind Facebook advertising? Are you fearful of falling foul of Facebook’s ever-moving terms and conditions? Do you worry about throwing your money away on endless Boosts that…
Sam Ashdown
Tips and Tricks When Choosing a Name for Your Business
Congratulations! You have developed an eye-catching product and you have recently hired a handful of expert salespeople. Your website is nearly complete and you plan to be up and running within a few months. Unfortunately, one glaring problem represents the elephant in the room. You have not yet been able to decide upon a name…
EAN Content
Facebook for Estate Agents – the new stuff you need to know. (Don’t panic; it’s all good.)
Everything you need to know to make your Facebook page work for you. Facebook has changed. A lot. But we’ll come onto that in a bit. In the meantime, let’s look at: The power of Facebook today: 35.4% of the UK population has a Facebook account, that’s 33 million users. And a hefty 23 million…
Sam Ashdown
Modern Agents, Need Modern Solutions:
Everything you need to know about embracing the 21st Century: The past few years have seen a rapid growth in our digital world, alongside a decline in some of our strongest estate agency brands. The internet is dominating whilst the world of traditional businesses has become a sink or swim scenario. Online estate agents have…
EAN Content
Don’t Forget your Buyers
In his film Phenomenon, John Travolta plays a character who gets hit by lightning, unexpectedly rendering him a genius, temporarily at least. One scene in the movie stuck with me. Travolta’s character, George, is initially perplexed by the fact that a rabbit is somehow getting into his vegetable patch, and resolves to fix the problem….
Sam Ashdown