Marketing
What a Marketing Funnel is, and Why You Need One
NB: Read to the bottom for an offer you can’t refuse…… Your marketing acts like a funnel, or should do. The idea is, you put prospective clients – vendors and landlords – in the top, and sales – revenue; money in the bank – tumbles out the bottom. By its very nature, a funnel is…
Sam Ashdown
Social Media – how to use it to get your phone ringing
“We’re spending £400 a month having our Facebook page managed; could you take a look and see if we’re doing the right thing?” I got this email from a Stoke estate agent and immediately popped onto her Facebook page to take a look. What I saw there literally made me face-palm… she only had 93…
Sam Ashdown
A day in the life of a social savvy estate agent.
When you go about your daily business as an estate agent, do you simply rush from morning meeting to viewings, viewings to valuation, valuation to the office, clear your inbox then clear off home? On your travels, in your everyday tasks, do you ever think about your social media accounts? Or is that “someone else’s…
Sam Ashdown
Your Facebook interests.
Have you ever wondered why you seem to get random ads on Facebook in your newsfeed? You’re not alone. We all do. I get completely irrelevant adverts. Like catfood ads. (I have a dog.) Or pregnancy tests from Clearblue…. Buried deep inside the Facebook algorithm, are the interests Facebook think you have. Want to see…
Sam Ashdown
Direct Mail – All You Need to Know
What is Direct Mail and how you can best use it to target and win the best new clients. Direct Mail is the source of much confusion and wonderment among estate agents, especially independent agents, with tiny marketing budgets. It looks like canvassing, but is it? Or does it mean leafletting? Or even just postcards?…
Sam Ashdown
My Ultimate Guide to Facebook Advertising for Estate Agents
The why, what and how of advertising on Facebook as an estate or letting agent, to generate new enquiries and valuation opportunities. Are you confused by Facebook, never mind Facebook advertising? Are you fearful of falling foul of Facebook’s ever-moving terms and conditions? Do you worry about throwing your money away on endless Boosts that…
Sam Ashdown
Tips and Tricks When Choosing a Name for Your Business
Congratulations! You have developed an eye-catching product and you have recently hired a handful of expert salespeople. Your website is nearly complete and you plan to be up and running within a few months. Unfortunately, one glaring problem represents the elephant in the room. You have not yet been able to decide upon a name…
EAN Content
Facebook for Estate Agents – the new stuff you need to know. (Don’t panic; it’s all good.)
Everything you need to know to make your Facebook page work for you. Facebook has changed. A lot. But we’ll come onto that in a bit. In the meantime, let’s look at: The power of Facebook today: 35.4% of the UK population has a Facebook account, that’s 33 million users. And a hefty 23 million…
Sam Ashdown
Modern Agents, Need Modern Solutions:
Everything you need to know about embracing the 21st Century: The past few years have seen a rapid growth in our digital world, alongside a decline in some of our strongest estate agency brands. The internet is dominating whilst the world of traditional businesses has become a sink or swim scenario. Online estate agents have…
EAN Content
Don’t Forget your Buyers
In his film Phenomenon, John Travolta plays a character who gets hit by lightning, unexpectedly rendering him a genius, temporarily at least. One scene in the movie stuck with me. Travolta’s character, George, is initially perplexed by the fact that a rabbit is somehow getting into his vegetable patch, and resolves to fix the problem….
Sam Ashdown
Light Pollution and Property Display
Pollution of every kind is coming under ever greater scrutiny from consumers, the media and national and local government, and light pollution may become the next area for debate and increased intervention. Will this affect estate agents and their displays? Anecdotal evidence from Europe suggests a hardening of attitudes is impacting in some places and…
EAN Content
Leading Estate Agents attend event at Google enhance their Digital Marketing
An estate agent’s website is their most important office. The footfall there is far higher than for any high street branch and with the market slowing, it is this reality that is pushing the most innovative traditional estate agents to embrace digital marketing and find ways to grow. At an event hosted at Google’s central…
EAN Content
5 Power Tips for Killer Blog Writing Results
The internet is a busy old virtual world from websites to Tweets, where ever you turn it is crowded and you have to work harder than ever to make sure you get your content seen. Here are five simple yet highly effective tips for blog writing which will help you to increase your views and…
Christopher Walkey
Why you Don’t need an App
Where’s your phone, right now? I bet that it’s not more than three feet from you; am I right? And there’s around a 50% chance that you’re even reading this post on your phone. When I reach for my computer to search for something on the internet, around 50% of the time, that computer is…
Sam Ashdown
Is there a future for traditional estate agents?
If you are a traditional estate agent I’ve come across a survey and report, you must read. I say ‘must’ in a pushy way as the report from Rix & Kay Solicitors LLP is in my opinion essential reading for estates agents who are worried about the threat from online only agents. It could very…
Jerry Lyons