Estate Agency Window Displays

High street estate / letting agents need to fully take advantage of their shop fronts which are a 24/7 marketing tool and certainly a key advantage over the modern day online agent. The costs to be present on the high street needs to be fully exploited and one of the main perks is the window display area that will be the attraction point.

I recently took a walk along a couple of the main streets in my local town centre of Colchester that holds the majority of estate agents to study what the current trend is. Surprisingly the majority will still rely on the more traditional format of property details in the window in varying quality of display systems from basic window poster sleeves to eye catching ceiling to floor cable display units. Some incorporated simple LCD screens in the windows showcasing the latest listings (a couple had error messages on)  whereas other agents concentrated more on the likes of advertising finance such as mortgages.

Lighting is of importance that around half had invested in so that not only daytime, but also evening time windows displays were clear to view and engaging passerby’s. The usage of LED Light Panels were frequent and in most costs really gave the agency a quality feel to their brand even if they were more concentrating on the lower to mid end of the market.

Many window displays had an awash of stickers such as OnTheMarket / Zoopla / NAEA whereas other more higher end agencies were very much focused on the minimalist approach ie Chewton Rose and fine and Country.

I noticed no interactive displays neither any other strokes of innovation. To be honest, many seemed that they were signing from the same hymn sheet in the way they showcased themselves.

Signage in nearly all cases were excellent and clean, no missing letters or lights! Most were bright and clear so that if you were looking for them you would be hard to pass them by with noticing.

 

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website.

You May Also Enjoy

Breaking News

Majority of Tenants Unsure How Changes Will Affect Them, Says LRG

With major changes to the private rental sector on the horizon, 62% of tenants say they don’t know whether the government’s Renters’ Rights Bill will address their concerns – highlighting a growing need for clearer communication around what the reforms will mean in practice. LRG’s latest Lettings Report shows that while landlords are widely aware…
Read More
Home and Living

Perfume Storage Tips: How to Keep Your Fragrances Fresh

Perfumes are sensitive compositions that can be significantly affected by how they are stored. Proper storage ensures that your favorite fragrances stay fresh and maintain their intended scent profile. In this article, we’ll explore practical, fun, and effective tips to help you preserve your perfumes in perfect condition. Understanding the Sensitivity of Perfumes Perfumes are…
Read More
Breaking News

Renters’ Rights Bill Delay Causing Uncertainty for Tenants and Landlords

Ministers need to tell landlords and tenants when measures in the Renters’ Rights Bill will take effect the National Residential Landlords Association (NRLA) is today warning. The Government pledged last year to abolish Section 21 ‘no explanation’ repossessions and to make other changes to the rental market this summer. With the Bill not scheduled to…
Read More
Breaking News

Breaking Property News 02/04/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Made Snappy 360 appoints new CEO and Sales Director to accelerate growth in the property technology space Made Snappy 360, the fast-growing proptech company known for its virtual tours and floor plan technology, has appointed industry veteran Mark Beresford-Ward as its new Chief Executive…
Read More
Home and Living

Expert reveals the exact date parents must start renovating in time for summer

Loft and attic renovations are gaining popularity this spring, with nearly 11,000 monthly Google searches, highlighting them as one of the top home renovation projects Brits are planning in the coming weeks. Loft conversion specialist Sally McClean, loft conversion specialist from Enfields loft conversions Rooftop Rooms, shares the exact dates homeowners should start their renovations…
Read More
Breaking News

Nationwide HPI – Annual house price growth steady in March

Annual rate of house price growth remained stable in March at 3.9%, unchanged from February Northern Ireland remained the top performing area, with annual price growth accelerating to 13.5% London weakest performing region, with 1.9% year-on-year rise Commenting on the figures, Robert Gardner, Nationwide’s Chief Economist, said: “UK house price growth remained stable in March…
Read More