Marketing for the Connected World.

The way in which we are marketing these days has changed immensely over the last few years, the world is a lot more connected and we are far more mobile in how we receive information and news.

Two key points from above are Connected and Mobile – Combining these two words will help to take awareness for your business to a whole new level if used correctly. No longer should businesses think just local, but worldwide instead as the ability of your message to travel further and faster grows.

As an estate agent you have the ability to not just showcase property on your website or via property portals, but also the chance to use advancing channels of marketing communication to gain a strong hold of your market share. You can study your target audience in greater detail and entertain them with content that is perfectly suited to their current needs,

Trends to look out for include:

Video: It has been in our marketing vocabulary for a few years now, but we are starting to see usage of it increase and especially within the property industry. Many agencies now will use video marketing as an option in their marketing packages as many people engage far better with video and it’s ability to engage / capture people’s attention is second to none. Using video, especially the likes of virtual reality engages agents to showcase property without the need of leaving the office.

Drone: Taking video marketing to a whole new level and further improving the quality of visuals to aid in selling a property and it’s location.

Social: It is now not just about having accounts and Tweeting, sharing and liking – it is more about understanding the power of the insights these platforms offer. As millions use them each and every day of their lives, you are now able to study how to perform better when using them, which content works best, the times that get best engagement and much more. Combine this with the ability to automate updates then you are in charge of a real powerful marketing tool.

Mobile: This is where all things are going now, mobile. We are increasingly being made aware at just how important our mobile devices are these days, it’s the one main place that many people’s lives are concentrated around from sharing selfies from that evening night out on to Facebook to ordering chinese takeaway. Making sure that you agency is ‘mobile proof’ will increase your chances of engagement with people who are searching for content related to what you have to offer. News finds people these days over requiring people to search for news, be sure that your news finds the people that are most likely to engage with you agency.

Content: Combining everything above will also require some format for them to be delivered in and that will be content. What ever message you wish to share, educational blogs, infographics, property video or images you need to present it in a format that both attracts readers and keeps them engaged long enough to notice your brand and ideally take them on to other sections which contains what you are trying to sell. Content can be used to increase SEO, to educate your audience, to entertain and much more – Invest in content for your agency.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Popping the Asking Price Bubble

Where in the Uk Can Buyers Snap Up Property Bargains and Where Properties Go for a Premium Above Asking Price   New research from fast selling property company, Upstix has uncovered the UK’s most surprising postcodes for snapping up a property at bargain prices this year, highlighting a widening gap between sellers’ expectations and the…
Read More
Rightmove logo
Breaking News

Highest demand to lease office space since pre-pandemic

The latest insights from the UK’s number one commercial property website Rightmove, reveals that the number of unique enquiries to lease office space is at its highest point since pre-pandemic, as businesses look for spaces that meet modern requirements. Demand to lease office space is 19% higher than the same period a year ago and…
Read More
Planning disputes on new build land
Estate Agent Talk

Planning consultations for major infrastructure to be streamlined

Robert Bruce, a planning and infrastructure partner at law firm Freeths LLP, said he: “Welcomed the change as a significant step to speeding up the DCO process and the focus on the quality and effectiveness of the consultation, rather than box ticking and a risk averse approach to pre-application consultation due to the current legal…
Read More
Breaking News

‘The property ladder pulls further away’ warns Open Property Group

For many first-time buyers across England, the dream of homeownership continues to slip further out of reach. Despite rising wages, soaring house prices are making it harder than ever to get on the property ladder. A leading UK professional house buying company ‘Open Property Group’ based in Buckinghamshire UK, has raised concerns over the ongoing…
Read More
Estate Agent Talk

How Long It Takes to Buy a House in the UK: 5 Common Delays That Can Slow Down Your Home Purchase

Wondering how long it takes to buy a house in the UK? The average timeline ranges from 8 to 22 weeks, but even that can stretch significantly due to unexpected delays, especially if you’re a first-time buyer or caught in a chain. That’s why working with experienced professionals like Belvoir — one of the UK’s…
Read More
Love or Hate Rightmove
Breaking News

Rightmove to host Renters’ Rights Bill webinar with Guild of Lettings

Rightmove is hosting a live and interactive webinar session with the Guild of Lettings to help agents get Renters’ Rights Ready. The webinar will take place from 10:00am – 11:00am on Wednesday 23rd April. Susie Crolla, Managing Director for the Guild of Lettings, will be joining Rightmove to help agents with questions they may have about…
Read More