Posts Tagged ‘social media for estate agents’
Things to ask your seller before you move
We all know that moving house can be a stressful experience and there are many things which can make the process a little easier. The following little things can really help you with your move to your new home. Forwarding address Changing to a new address can take time and I wouldn’t be surprised if…
Read MoreMy ethical stand to Value over Profit in social media
There has been something I have wanted to talk about for a while, a subject that may rustle a few feathers but I hope it gets people thinking. As a business we are here to make a profit but how we do it can define who we are. I believe that ethics is extremely important…
Read MoreAre you scared to be unique?
On Friday, I took my son to the cinema to watch Zootropolis, it’s Disney’s latest offering with incredible animation. The moral of the story is to fight for your dreams and try everything, even if you could fail. My son is 6 and like many children he is fearless, he makes his teachers nervous with…
Read MoreSimple Rules for Social Media Success.
I still feel that many businesses place Social Media as one of the extra things they have to do alongside running their business, taking phone calls, replying to emails, updating their website, chasing invoices etc… But I also feel that a warning should be made that if you are not properly using the likes of…
Read MoreWebsites – Off The Shelf v’s Bespoke?
When designing and developing a website it’s tempting to get an affordable, standardised template site that on the surface of it covers the basic things you need. Ultimately though, you have to consider what your website says about you and your brand (if it’s cheap and off the shelf, why would your customer service be…
Read MoreSocial Media should be as cheap as chips.
The topic of Social Media is becoming less and less of a mystery as it becomes more and more accessible to the majority of people and as the platforms evolve themselves, it becomes easier and easier to use. When the likes of Twitter or Periscope etc first released, news and information about them may have…
Read MoreWhy You Should Outsource Your Blog.
Great! You have a blog page on your website, but do you use it? Everyday I come across business websites whose blog page has no recent content, or the content consists of a paragraph – or even worse it is empty. Are you damaging your brand? No one said maintaining a blog was easy, especially…
Read MoreTrust vs Traffic – What do you believe in?
Who do you trust? How do you measure the ROI of social media in your company, by the number of followers and likes? If you do, you are not alone, but at Citrus Content we think differently. One of the initial questions from a prospective social media client is: ‘How many followers and likes are…
Read MoreGiving a voice to the demand side in the Property market (And getting agents to work harder…)
“Where is the Dec19 SX5E 3500/4000 one by two call spread now”? Does this sentence sound alien? On the trading floors of the City of London it is an everyday occurrence when a customer such as a pension fund or a hedge fund sends a request to banks to get the latest quote on a specific financial product.…
Read MoreHave You Checked Your Social Media Spirit Level?
I’m often asked what I think about social media. I usually answer this question with a question – “What’s your objective?” Meet new friends Find a date Recruit staff Start a social uprising Arrange a party See the latest trends Get breaking news Share industry gossip Brand yourself Generate leads You see, you can do all of the…
Read MoreComing away from, but to return to Television?
Just the other day, during another of my chats with a group of social media and marketing folk I meet up with, we got round to the conversation of television and how it has been and maybe become once again the main way to advertise. If we think about it, television has most likely taken…
Read MoreA Letter to MDs: 4 Reasons Why You SHOULD Let Your Staff Loose on Social Media.
I understand why some businesses – particularly those with a host of corporate rules – might panic about letting staff loose on social media and advertising their relationship with the company. Yes, it is a concern that 21 year old Sarah could share pictures of a weekend in Ibiza, or respond to a customer query…
Read MoreSocial media: 5 questions you should be asking yourself.
Social media plays a big part in our lives today, and this is no exception when it comes to letting agents and property management companies. These social channels have turned communication on its head and revolutionised how agents interact with, and advertise to, their audiences. But are you doing it right? Is it working for…
Read MoreHow Agents Win At Social. Video:
The estate agencies making social media an integral part of their strategy are seeing huge returns. It’s all good and well being preached industry success stories, but it’s rare to hear from the horse’s mouth the story behind them. We recently interviewed Andy Overman of award-winning agency Chilterns Thetford to find out why they use social media…
Read MoreGain Ranking Points on Google Plus.
With over 300 million active users, Google Plus is a brilliant platform to enhance your online visibility by targeting followers through what it calls Circles, this and the fact that it ties in with search rankings makes it a must for your social media marketing plan. In addition Google Plus is still free to use…
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