Posts Tagged ‘social media for estate agents’
How to Show Your Cards on Twitter.
Twitter has around 255 million active users, according to the company’s latest quarterly report, and despite reports that the social network’s numbers are declining, its widespread use means it acts as a fantastic way for businesses to directly communicate with prospects and clients. It started out as a great place to create, discover and share…
Read MoreHow to Advertise Property on Facebook
Facebook is the most popular social networking site in terms of its volume of users; the platform currently has around 1.35 billion monthly active users, which FYI is equivalent to the entire population of China! So basically Facebook is one of the world’s largest communities in existence and where there’s a large number of people…
Read MoreGetting Down to Business with LinkedIn
With more than 300 million users across 200 countries, LinkedIn has changed the way real estate professionals are able to build relationships and do business online. Initially viewed as a sort of online CV, LinkedIn is now the top social network for business professionals to connect, network and engage with each other, which is why…
Read MoreIs social media now too crowded?
Last week I was in Exeter training a room full of Estate Agents on using social media for their agencies and one of the subjects we covered was on how to build your following and get your brand seen on the likes of the popular channels such as Twitter and Facebook. Whereas when social media…
Read MoreSocial Media – Are you using the official brand logos for each of them?
At Logotag® we take brand identity very seriously and only use the official brand logo and design within our artwork. It still surprises us how many big brands out there are still using outdated logo’s which the network themselves do not officially allow you to use. For example Twitter do not allow you to use…
Read MoreWhich is more important, your Ranking on Google or your Target Audience Following on Twitter?
Without question you want to be seen online and many companies spend a great deal of their marketing budgets exploring ways to increase the chances of potential customers visiting their website or other capture pages in order to sell their products and services. I thought it time to explore the question of “Which is more…
Read MoreMost pre-launched and new Estate Agents using Social Media.
I think it is safe to say that many new businesses will see social media as not only a free channel to get marketing underway on, but also a channel that they find out more about what is happening in and the names to take note of within their industry sector. With this in mind,…
Read MoreManaging expectations from social media if you are an Estate Agency.
What can you really expect from social media and how long before you should see results – These questions probably rank fairly high when it comes to deciding if social media is correct for your estate agency or indeed if you are recent to it all and now awaiting to see the results… Let us…
Read MoreIs Social Media really necessary within Estate Agency?
This is a common question thrown around within the industry, infact within most industries the subject of whether social media can really benefit businesses is spoken about and discussed. I was recently at an awards event in Birmingham where there was a panel of Theo Paphitis (ex Dragons Den star), Judy Naake (founder of St.Tropez…
Read MoreAre you making this mistake on Twitter?
Over the last few months I’ve seen a growing number of agents making a presence on Twitter – and this is a good thing. But all too often I also see many agents making one big mistake which is reducing, if not preventing them from building a strong social presence on this powerful social media…
Read MoreSocial Media is no longer ‘an extra’, it’s ‘a necessity’ in 2015.
As we have now all said goodbye to 2014, many of us are now well into making plans and carrying out our marketing activities for 2015 – Building our brand awareness and increasing our market share. Estate agents across the country, including the major property search portals and industry service providers are mostly present on…
Read MoreHow successful was Social Media for you in 2014?
Was social media a success for you in 2014? What’s in store for 2015? How successful was Social Media for you in 2014? And what have you planned for 2015? We can all safely say that social media has played a big part in marketing during 2014 and this has really gone from strength to…
Read MoreAgents, stand out by taking the strategic approach to sharing content on social media
To be successful with social media marketing, you should aim to create a good balance between promoting your own estate or letting agency business, and engaging with others. It’s all too easy to get carried away and side-tracked, and without structure, this can lead to sharing too many self-promoting posts which can prevent engagement and…
Read MoreDoes your agency have its own hashtag?
Added to the Oxford English Library in June 2014 due to its increased and widespread use, the ‘hashtag’ has become an integral part of our online communication. Its meaning – as stated on Wikipedia explains: ‘A hashtag is a word or an unspaced phrase prefixed with the hash character, #, to form a label [or…
Read MoreWhat Marketing should Estate Agents be doing?
It is very likely that the target audience you are looking to attract are the kind that are in to sharing, reading, watching, listening and engaging so it is important that you enable your business message and portfolio to communicate across these communication channels. We also know that people act well to information, recommendations and referrals…
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