What should you be posting to Social Media?

I have seen a strong usage and great diversity from businesses using social media during 2016 and I really expect 2017 to see even more time and finances being dedicated to the likes of Facebook, Twitter, LinkedIn and YouTube.

I see more and more success stories from social media be it new businesses launching simply on social media to established businesses having increased their turnover and offerings thanks to new customers found on social channels. So social media works is what this all tells us, but how do we go about making social media work from us, how best do we achieve a good return on investment on our efforts we dedicate to it?

I do frequently say that we must first establish a difference between simply being on social media to succeeding on social mediaA presence today is simply not enough to get results, you have to engage, educate and entertain.

Here are some very basic tips that should help to get results from using Social Media for Estate Agents / Property Industry:

  • Do not rely on just simply being on social media, make sure you are active.
  • Do not rely just on text updates, make sure your content is attractive enough to gain a click through and engagement. By being more creative with you posts you are more likely to gain more re-tweets, shares, likes and comments which is an important part of succeeding on social media.
  • Make sure the content you share, be it blogs, images or videos, is original to yourself – Try and avoid using other people’s work. If you can get free time, spend it on building your own portfolio of photographs, your own video clips, your own written content.
  • Think about timing of updates. Most audiences, especially to smaller businesses, are more responsive at certain times of the day – Study the likes of Twitter and Facebook analytics which will show you what updates are working the best and when.
  • Be responsive to other people and businesses using social media. Just like you would at a local early morning business networking breakfast meeting, it is important to not only speak about your own business and requirements, but also to listen to and help / encourage other people’s. Spend time to look over social media, pick out updates to comment on and share/like – Watch, listen and read other people’s content and try and engage with them, it is a great idea to share tips and ideas with people, especially those posing questions on social media.a

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Home and Living

High Quality Modular Homes for the UK

Are you looking for added accommodation space in your garden / on your land? Modular Living Homes by tutumHOUSE offer a new way to live – minimalist in form, rich in experience. “There are approximately 9.6 million homes in the UK with a garden shed, and around 52% of the population owns one.” asgardsss There…
Read More
Estate Agent Talk

The most stressful places to move to in the UK

With more people in the UK moving homes during summer than any other season and the average cost of moving in the UK rising to over £14,000, picking the right place to move to has become more crucial than ever. Luckily, new research from Pay Less for Storage reveals the UK cities that make life easiest…
Read More
Estate Agent Talk

Time-Traveling Estate Agent Sequel Climbs Amazon Charts

A UK Estate Agent Currently Bringing Joy to People’s Lives – Shame He’s Fictional…   Eric Meek, the fictional estate agent created by author Dale Bradford, is back for a second outing in The Time‑Travelling Estate Agent 2, a sequel that is already climbing Amazon’s bestselling time‑travel rankings. Estate agents were recently highlighted as the third…
Read More
Estate Agent Talk

Is it finally time for lenders to back green homes?

Andrew Smith weighs the risks and rewards Property developers are increasingly pitching green homes to lenders; however, with sales cycles slowing down and repair costs rising, is now the right time to back sustainable builds and at what price point is there market demand? Sustainability is continuing to shape our future of construction with the…
Read More
Breaking News

Breaking Property News 24/07/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   OpticWise – digital infrastructure in commercial real estate If your building were a product, how would it perform on the user experience scale?  Week 9: Experience as Infrastructure – Designing for Human-Centric Buildings Welcome to Week 9 of our 52-week journey into the future…
Read More
new build homes colchester essex
Breaking News

UK Housebuilding Falters as Construction Hiring Flatlines

New research from Inventory Base reveals that UK construction industry employment has increased by almost 11% in the past five years, but there has been less than 1% growth in the past 12 months. Inventory Base’s analysis of the UK construction industry shows that in 2024 (latest data available) it employed an estimated total of…
Read More