What should you be posting to Social Media?

I have seen a strong usage and great diversity from businesses using social media during 2016 and I really expect 2017 to see even more time and finances being dedicated to the likes of Facebook, Twitter, LinkedIn and YouTube.

I see more and more success stories from social media be it new businesses launching simply on social media to established businesses having increased their turnover and offerings thanks to new customers found on social channels. So social media works is what this all tells us, but how do we go about making social media work from us, how best do we achieve a good return on investment on our efforts we dedicate to it?

I do frequently say that we must first establish a difference between simply being on social media to succeeding on social mediaA presence today is simply not enough to get results, you have to engage, educate and entertain.

Here are some very basic tips that should help to get results from using Social Media for Estate Agents / Property Industry:

  • Do not rely on just simply being on social media, make sure you are active.
  • Do not rely just on text updates, make sure your content is attractive enough to gain a click through and engagement. By being more creative with you posts you are more likely to gain more re-tweets, shares, likes and comments which is an important part of succeeding on social media.
  • Make sure the content you share, be it blogs, images or videos, is original to yourself – Try and avoid using other people’s work. If you can get free time, spend it on building your own portfolio of photographs, your own video clips, your own written content.
  • Think about timing of updates. Most audiences, especially to smaller businesses, are more responsive at certain times of the day – Study the likes of Twitter and Facebook analytics which will show you what updates are working the best and when.
  • Be responsive to other people and businesses using social media. Just like you would at a local early morning business networking breakfast meeting, it is important to not only speak about your own business and requirements, but also to listen to and help / encourage other people’s. Spend time to look over social media, pick out updates to comment on and share/like – Watch, listen and read other people’s content and try and engage with them, it is a great idea to share tips and ideas with people, especially those posing questions on social media.a

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Estate Agents should not all look the same
Estate Agent Talk

How to Become an Estate Agent with No Experience

Breaking into the property industry can seem intimidating – especially if you’ve never worked in it before. But the good news? You don’t need years of experience or fancy qualifications to start a career as an estate agent in the UK. In fact, many successful estate agents started with no background in property at all.…
Read More
buying at auction uk
Estate Agent Talk

9 Advantages of Selling Your House by Auction

Selling your house by auction might seem like a daunting prospect, but it comes with numerous advantages that can make it a highly attractive option. While the traditional method of selling through an estate agent has its place, auctions are increasingly becoming a popular choice for homeowners looking for a swift and reliable sale. Here…
Read More
Breaking News

Majority of Tenants Unsure How Changes Will Affect Them, Says LRG

With major changes to the private rental sector on the horizon, 62% of tenants say they don’t know whether the government’s Renters’ Rights Bill will address their concerns – highlighting a growing need for clearer communication around what the reforms will mean in practice. LRG’s latest Lettings Report shows that while landlords are widely aware…
Read More
Home and Living

Perfume Storage Tips: How to Keep Your Fragrances Fresh

Perfumes are sensitive compositions that can be significantly affected by how they are stored. Proper storage ensures that your favorite fragrances stay fresh and maintain their intended scent profile. In this article, we’ll explore practical, fun, and effective tips to help you preserve your perfumes in perfect condition. Understanding the Sensitivity of Perfumes Perfumes are…
Read More
Breaking News

Renters’ Rights Bill Delay Causing Uncertainty for Tenants and Landlords

Ministers need to tell landlords and tenants when measures in the Renters’ Rights Bill will take effect the National Residential Landlords Association (NRLA) is today warning. The Government pledged last year to abolish Section 21 ‘no explanation’ repossessions and to make other changes to the rental market this summer. With the Bill not scheduled to…
Read More
Breaking News

Breaking Property News 02/04/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Made Snappy 360 appoints new CEO and Sales Director to accelerate growth in the property technology space Made Snappy 360, the fast-growing proptech company known for its virtual tours and floor plan technology, has appointed industry veteran Mark Beresford-Ward as its new Chief Executive…
Read More