Posts by Alex Evans
The Importance of SEO for Estate Agents.
SEO, or “Search Engine Optimisation”, is essentially everything you avoided doing in school. Carefully watching statistics, researching and tweaking your keywords until you find the magic formula… It’s quite a drawn out process. However, as with any quest, the road may be long and arduous, but those who stick to the path will be greatly…
Read MoreLondon’s Mayfair Becoming Top Prime Market, Again!
The rare air of Mayfair has inspired wonder for many generations, mainly thanks to its position on the Monopoly board. However, since World War II, the real world has left Mayfair failing to meet the prestige inherent in its name. The great news is that Mayfair is fast recovering its status as one of the…
Read MoreDoes your agency have its own hashtag?
Added to the Oxford English Library in June 2014 due to its increased and widespread use, the ‘hashtag’ has become an integral part of our online communication. Its meaning – as stated on Wikipedia explains: ‘A hashtag is a word or an unspaced phrase prefixed with the hash character, #, to form a label [or…
Read More5 simple tips to make your estate agency stand out
With many estate agents continuing to rely on traditional methods to market themselves and their properties, there’s ample opportunity to make some real gains, differentiate yourself from the crowd and run campaigns that are truly effective. Here’s five simple tips: 1. Get active on social media. Our industry relies heavily on word of mouth recommendations…
Read More3 Ways Having Your Properties Visible On Mobile Can Boost Business.
Update: News just in from Google Mobile-friendly sites will now be clearly marked on mobile search results. As of yesterday according to the Official Google Webmaster Blog:“To make it easier for people to find the information that they’re looking for, we’re adding a ‘mobile-friendly’ label to our mobile search results”. But what does that…
Read MoreCan you make an important decision in life based on the price?
Just recently I got engaged. It happened in New York which unknown to me at the time is the diamond capital of America. Having burst into tears (and of course saying yes), John and I went in search of the perfect engagement ring. I’m not going to bore you with my full story however…
Read MoreHow to ensure our noisy neighbours remain just that!
Estate Agency is no stranger to coming under the microscope from all quarters! The media fan the flames and the consumers jump on the bandwagon! I can’t say I entirely blame them! Estate Agency has been its own worst enemy for years, with its image of gelled hair, slick suited wide boy salesmen with a…
Read MoreThink to yourself, when was the last time you left your mobile at home?
When was the last time you left your mobile at home? It seems that everywhere we go we have a mobile with us. Have you ever purposely left your mobile at home, or do you even feel secure enough to leave the house without your mobile?. As well as this, we’re constantly on our mobiles,…
Read MoreProtect Your Rental Income In Minutes!
Whether you have one investment property or have built a substantial portfolio, the last thing you want to do is put your investments at the mercy of a tenant who fails to make the rent. By having a rent guarantee insurance policy in place this can protect you from being out of pocket as a…
Read MoreCreative Ideas for House Extensions to Add Value to Your Home
Providing a few changes in your home’s appearance can enhance your quality of life. But if you’re intending to sell your property, you want to find ways to add value to it. House extension is a great way to make your home look better and more attractive to potential buyers. It can be a costly…
Read MoreThe Boom of Buy-to-Let.
Much has been commented on with regards the changing face of the UK housing market and the vast increase in buy-to-let properties. How, therefore, shall the British property ownership landscape look in years to come and are we too, turning into a nation of landlords and tenants? The dramatic transformation within UK home ownership has…
Read More5 reasons you need social media to market your estate agency
Having lasted far beyond its buzz word days, social media marketing has been proven to add value to thousands of businesses across the globe. However many estate agents are having difficulty conquering this unexploited territory, despite the enormous opportunity it represents. Here are 5 reasons why you shouldn’t ignore this invaluable marketing tool: 1. Word of mouth is the…
Read MoreWhy are estate agents obsessed with the mad men approach to Direct Mail ?
After you have finished reading this post, you will learn the best way to double your response from leaflets, flyers and postcards. Please try to avoid what I call the mad man approach to advertising. You see… I have recently started watching Mad Men; it’s a drama about one of New York’s most prestigious ad agencies at the beginning of the 1960s,…
Read MoreHow to stage a kitchen to sell.
In the world of real estate, it’s commonly believed that kitchens sell homes. Here are 5 tips from the Home Whisperers on how to add the WOW factor when presenting a kitchen. Kitchen staged to sell, plinth and under-cabinet lights on, shiny appliances, clean worktops1) Clear away EVERYTHING from worktops. You can leave a nice shiny kettle…
Read More10 Benefits of a Smart Home. Can it help to improve asking prices?
Owning a smart home in today’s modern world could seem like a distant dream, and many people may consider that they don’t live the lifestyle to have a Smart Home. I often hear phrases such as “Maybe one day I could afford one”, “I don’t actually need one, but I can see the benefits” and…
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