Estate Agent Talk
10 ways to improve your conversion rate
There is nothing better than the thrill of the free valuation or market appraisal. Many agents have many different methods in securing the listing. These are my thoughts on the subject of securing more listings by improving your conversion rate .. thoughts that I want to share with you .. I hope you like them…
Christopher Watkin
Why We Must Stop Obsessing Over Size.
There is a grave misconception that needs to be shaken. When the majority of people think of social media success, they think of tens of thousands of followers. The bigger your reach, the bigger your influence, the bigger your success, right? Wrong. In fact, follower count is the one metric I urge you to treat…
What every estate agent can learn from ‘House of Cards’.
Despite being rather slow on the uptake, I am now obsessed with House of Cards. If you too are a Netflix fiend, you may have already gleaned a few lessons from the hit TV show. But if not, there is a high chance you have at least heard of Kevin Spacey’s portrayal of the machiavellian…
Sorry, but are we now in need of a rating website for all the rating websites?
It certainly seems that new #proptech and start up companies within UK Estate Agency are popping up everywhere which is mostly a good thing – Every industry needs new blood, ideas and energy, especially with current trends where technology/communication/marketing are advancing and changing so rapidly. Recent trend seems to be in Estate Agency review websites…
Christopher Walkey
Why are most Valuers rubbish at their job?
I see it all the time in estate agency (and in lettings). The Valuer (or Lister or Senior Valuer or Appraiser or Estate Agency Partner or Valuation Manager or whatever fancy title HR have come up with this week to keep you happy) think their job is to sell themselves, sell their firm, sell their…
Christopher Watkin
Booking Market Appraisals To Win Instructions
The value of booking Market Appraisals more effectively cannot be understated. I guarantee you that if you leave it all up to the “Valuer” on the day, then you have left it too late! Everyone talks about how much first impressions count, a vendor’s first real impression is when they speak to you for the…
Cisco’s warning: 40% of companies will be dead in a decade.
I recently read an article recounting Cisco’s (the American multinational technology company) recent conference. At this event their outgoing CEO of 20 years, John Chambers, delivered the following prediction: more than one-third of businesses today will not survive the next 10 years. That means a large portion of people reading this post belong to companies…
Where we are now and where we are heading.
Many readers would relate when I say that only a few years ago, we had to get up off from the sofa if we wanted to change the channel on the television and even then, we had only three channels to chose from. We had to watch what was aired and make sure we abided…
Christopher Walkey
‘One year old’ Estate Agent Networking – Thank you Everyone!
Dear Readers, Members and Social Media Followers, Estate Agent Networking is now one year old and we wanted to thank everyone for supporting our growth throughout our first year and making us now one of the best places for Estate Agents to read the latest professional blogs and breaking news from within the industry and…
Christopher Walkey
Is safety your priority?
Do you have a safety strategy in your company? What I mean is, have you a policy for protecting your clients, their home and your agents? Many companies are introducing great systems to make their team and clients feel safe. Take Uber for example, this taxi company’s app informs customers of the taxi registration number…
Stephen Brown
A Letter to MDs: 4 Reasons Why You SHOULD Let Your Staff Loose on Social Media.
I understand why some businesses – particularly those with a host of corporate rules – might panic about letting staff loose on social media and advertising their relationship with the company. Yes, it is a concern that 21 year old Sarah could share pictures of a weekend in Ibiza, or respond to a customer query…
SWORD OF DAMOCLES HANGING OVER UK PROPERTY INDUSTRY (HINT: IT’S MONEY LAUNDERING).
In the ancient tale of Dionysius and Damocles, Dionysius, a powerful and rich man, offers Damocles the chance to sit at his throne to experience what Dionysius himself experiences every day. For all its splendor the throne has the unfortunate characteristic of having a large sword hanging over it by a horse hair. Pragmatically, Damocles…
TPO announces its first ever conference “Raise Your Standards”.
The Property Ombudsman (TPO) scheme is delighted to officially announce its upcoming conference called “Raise Your Standards” which will take place on 14th October at the National Motorcycle Museum in Solihull. Gerry Fitzjohn, Vice Chairman of TPO Ltd, said: “TPO Conference 2015 has been in planning for some months, and we can now inform member…
Christopher Walkey
PODCAST – We Need More FREE VALUATIONS
If you are an estate agent or letting agent, if you aren’t one of the three agents called out for a free valuation – nothing else matters. No FREE VAL = No Money That is why 99% of agents marketing is so focused on that – the free val, because the free val is so…
Christopher Watkin
Five key questions to ask your estate agents.
Selling your home can be a testing time. This traumatic life event can be full of anguish as you question almost every decision you make. Is it the right time? Will I get the asking price I want? Can I find a suitable property in the area? How will this impact family life? The list…