Marketing
Why your phone isn’t ringing and what to do about it
I was in an agent’s office recently, and the phones were mostly silent. I asked her if that was usual, and she explained that whilst that time of year tends to be pretty quiet, this year it seemed to be slower than ever. She looked worried. “I’m really hoping for a good surge next month,” she commented, “we just don’t have any stock”. Are you experiencing the same thing in your office? Have your phones stopped ringing? We spent the day creating a Lead Generation Plan, which, though it won’t generate instant results, will however help get stock levels back up to where they should be over the next two or three months.
Sam Ashdown
The top 3 barriers to blogging
Success means different things to different people, but what I do know is that there is no magic pill, no easy fix. Money is earned, not made and ‘hassle-free’ cash, as I have just seen advertised, is a myth – you have to work hard, have grit, determination, and gumption. I understand why so many…
EAN Content
Insta-Success for Estate Agents
When you see something funny, or interesting, what do you do? Well, if you respond as around 80% of us do these days, you grab your phone and take a picture; uploading it to the social media platform of your choice, so that your friends and followers can enjoy it too. It seems that we…
Sam Ashdown
8 Ways to Make Money with Your Website
Many people will ask me what I do for business and how it is that I spend most my time enjoying being at home or travelling on the likes of wine and tourism trips internationally – This I can put down to how I have mastered monetising the websites that I run and how I…
Andy Soloman
Through The Looking Glass: 2017 Tech!
Technology moves and develops at such a rapid rate. We thought that we’d slow the pace down for just a moment and take a glance at the most prevalent ‘tech trends’ to date this year … VIRTUAL AND AUGMENTED REALITY Virtual and Augmented Reality are becoming more widely available to consumers through hardware, games and…
EAN Content
Increasing Your Online Conversion Rate
One of the main ways to ensure you are working your way to improving your online conversion rate is to ensure that you are attracting target visitors to your website. Make sure your marketing campaigns are set to attract the right kind of website traffic. The use of keywords is important here and how you…
Andy Soloman
The best ways to avoid the dreaded Writers Block
“Writer’s block is a condition, primarily associated with writing, in which an author loses the ability to produce new work, or experiences a creative slowdown. The condition ranges in difficulty from coming up with original ideas to being unable to produce a work for years. Throughout history, writer’s block has been a documented problem.” Credit…
Christopher Walkey
Mistakes to avoid in Estate Agency Social Media
Social media is big, huge even, in fact I would say that it is almost the most important part of any business activities online and key for driving target traffic through to your website from selling wines to selling houses. A question that is commonly asked though is what makes it a success for some people…
Christopher Walkey
Blue sky thinking on how to stand out on property portals
Here at Doctor Photo we put in blue skies for hundreds of customers every day. We perform this service as part of a Facelift for exterior shots, turning a dull day into a sunny one. This can be the cherry on the top for exterior shots, ultimately showing the property off in its best light…
Tom Durrant
Five reasons not to use live chat on your estate agent website
I am sure that your website is highly valuable to your business growth and that all and any traffic it obtains you are after grabbing and growing your profits be it from new valuations or simply that next viewing being booked. So, with the importance being high in the value of web traffic to website,…
Andy Soloman
Which side is your best when it comes to photos of your property?
Many people look in to the mirror and will say I have a best side I am sure, not an uncommon thing, and they will usually want to, if seen by someone they are looking to attract, to be seen on their better side. So anyway, enough of self vanity and on to property which…
Christopher Walkey
Should Estate Agents Blog?
Estate agents are busy people right now. Keeping valuation appointments coming in, organising viewings, sales progression, and generally keeping on top of 100+ emails every day and those niggling staff issues. And if all that were not enough, agents are also expected to be full-blown, expert marketers, as I highlighted in my recent blogpost. Now…
Sam Ashdown
Total Facilities Management is an Effective Outsourcing Solution
One of the most significant changes to businesses in the 21st century is the increased tendency to outsource those functions that are seen as non-core to the business itself. We are all familiar with areas such as payroll and catering being outsourced, but today, a growing number of companies are deriving both financial savings and…
EAN Content
The future of Property Marketing
Want to get ahead of the game? Look at the USA & Australia for inspiration When you’re looking for inspiration to help you build innovation and marketing plans, who do you look up to? Where do you look? I want to give you just a couple of links to help you think outside the box…
Tom Durrant
Ditch the newspapers and invest in your estate agency website
Well OK, the title may be a bit harsh on those still using paper for marketing, but I am sure many people will agree that newer and more innovative forms of marketing these days are giving businesses a far better and wider reach over print. We all know the power of the internet and how…
Andy Soloman