Marketing
Love your competition
My dad taught me this; he was a star sales rep in the 70s, way before social media made it so easy to do exactly that, but if he were still around, he’d give me the same advice now. In some ways, it’s more true now in this new transparent world than it was then.
Sam Ashdown
Take control of your diary
Has anyone seen my weekend? I’m sure it was right here, and now it’s gone. And when I come to think of it, I haven’t seen last month for a while either…..
Sam Ashdown
Can you convert at 100%?
At HomeTruths, we – that is, my consultants and I – offer a free consultation to homeowners who are struggling to sell their property.
Sam Ashdown
Selling Homes Through Social Media
How important is Social Media to selling your home? Although not currently considered a primary method for selling your home, social media is becoming ever more useful in the sales process. A good local estate agent can share a property and have over 1,000 people see it within a day or two. They will also…
EAN Content
Show your vendors what you do
How to add huge value with a little show and tell Ask Mr and Mrs Joe Public what an estate does for his fee, and you’ll get a variety of hostile answers, most of them unprintable. Of course, we’re all fighting with the legacy of unscrupulous agents who came before us (and those who are…
Sam Ashdown
Estate Agency Marketing – Your target audience is your local audience
Have you really got the time to invest in marketing? What about social media for estate agents, tweeting, sharing, posting, uploading… sometimes it can feel like it is over taking our lives. In most cases what makes us think twice usually regarding our marketing decisions is cost, how much money it will cost us to outsource…
Andy Soloman
Who are you marketing to?
Let me introduce you to my client, Mark; in his late forties, and running his own independent agency. Mark was working for a corporate, way back, but left when he felt constrained by their way of doing things. He knew he could be a better estate agent on his own, and has been proving that…
Sam Ashdown
How powerful is your voice on Social Media?
What is the purpose of social media for you business? Is it to build brand awareness, maybe to build your personal profile, are you looking to sell more, what about building better relationships in your community, you could have a point to prove or an opinion to share… Well, whatever it is you have in…
Christopher Walkey
3 Tips to Successful and Profitable Blogging:
Without doubt, if you are running your own blog then, you are doing so for a reason. This reason can be varied from someone simply sharing their love for a particular subject to someone looking to make money. Bloggers and their websites come in many different forms from part time to full time, professional to…
Christopher Walkey
How to get more business from your LinkedIn account:
Out of the many social media platforms that exist today LinkedIn may not be seen as the most social, where the exciting stuff happens, the regretful photos from the previous night out, wonderful check ins that grip you with envy or where you can spend countless hours browsing through photo albums and videos, but it…
Andy Soloman
Why taking great photos relies on the vendor
Your Vendors Must Understand Their Part in Optimising the Value of Their Properties – You’re their marketing partner. It’s your job to explain to them. The very first impression your eventual purchaser will have of any property you’re selling will be the marketing photographs used to promote it. So, these need to be top-notch if…
Tom Durrant
Why your phone isn’t ringing and what to do about it
I was in an agent’s office recently, and the phones were mostly silent. I asked her if that was usual, and she explained that whilst that time of year tends to be pretty quiet, this year it seemed to be slower than ever. She looked worried. “I’m really hoping for a good surge next month,” she commented, “we just don’t have any stock”. Are you experiencing the same thing in your office? Have your phones stopped ringing? We spent the day creating a Lead Generation Plan, which, though it won’t generate instant results, will however help get stock levels back up to where they should be over the next two or three months.
Sam Ashdown
The top 3 barriers to blogging
Success means different things to different people, but what I do know is that there is no magic pill, no easy fix. Money is earned, not made and ‘hassle-free’ cash, as I have just seen advertised, is a myth – you have to work hard, have grit, determination, and gumption. I understand why so many…
EAN Content
Insta-Success for Estate Agents
When you see something funny, or interesting, what do you do? Well, if you respond as around 80% of us do these days, you grab your phone and take a picture; uploading it to the social media platform of your choice, so that your friends and followers can enjoy it too. It seems that we…
Sam Ashdown
8 Ways to Make Money with Your Website
Many people will ask me what I do for business and how it is that I spend most my time enjoying being at home or travelling on the likes of wine and tourism trips internationally – This I can put down to how I have mastered monetising the websites that I run and how I…
Andy Soloman