Marketing
Canvassing that Converts – Your 3 Steps to Success
Is your canvassing working, or are you just chucking your money away? The average agent (is there any such person??) sends out around 1,000 leaflets a month, and gets back just 3 calls, if they’re lucky. That’s a response rate of 0.3%. In terms of return on investment, this might not seem so bad. Say…
Sam Ashdown
How to swerve boring guests and turn ‘sold in your area’ to GOLD in your area.
We had guests round on Saturday for lunch. They were friends of my wife and I was pretty bored if I’m being honest. I’m more of a fish and chips and football sort of bloke and they were more artisan bread and film noir. So when the letterbox went it was my excuse to get…
Alex Evans
Are your Emails actually Private and Confidential? #BigBrother
Yes, we all know that we may secretly being spied on in life, be it by the powers above, the Government or even the wife/husband checking your Facebook updates! Eitherway, we all though take our private lives very seriously and what we believe to be private channels of communication we like to believe are just…
Christopher Walkey
Traditional Media ROI ?
Recently Christopher Walkey wrote an article “Ditching Print Media for Digital Marketing” where a resent survey conducted on twitter showed that 67% of the Estate/Letting Agents did NOT value or use local newspaper advertising and 53% stated that newspaper advertising did not offer a return on investment. With these figures in mind I would like to…
Alex Evans
Mentors expand their expertise for Estate Agents across the UK.
When it comes to training and mentoring, who you choose and why you choose them can be what defines the success you gain. Too many times people / companies can build their client expectations yet deliver no long term value, especially in today’s world where so much information is available online and you could simply…
Alex Evans
“I don’t sell property – I sell viewings.”
This was said to me yesterday, by Chris Wood of PDQ in Penzance (@PDQProperty on Twitter) and it’s so true, it inspired this blogpost – so thank you Chris! As an estate agent, your job has three main components: get the valuation appointment in the first place then win the instruction, and finally, once you get the house…
Sam Ashdown
Slideshows – affordable branded option.
A slideshow is an affordable impressive option to show your well presented properties. Photo slideshows can capture the attention of prospective clients, highlight features and entice them to see more thus contact you the agent. Using any form of video will increase your companies profile and gain massive exposure! Photo Slideshows are of real benefit when you…
Alex Evans
Are you tapping into emotional selling?
We like to have the radio on in the office, songs come and songs go, we may like a tune but we really don’t take the time to listen intently to the words. Last week there was a video going around in social media of Kelly Clarkson singing Piece by Piece on the last episode…
Alex Evans
Who’s Your Pacemaker?
Do you ever watch the London Marathon or the Great North Run? I do, with a mixture of awe and guilt. Awe that so many people had taken on such a momentous challenge, of their own free will, and guilt, that I was enjoying the event from my sofa, while many people less fit than…
Sam Ashdown
How To Promote Your Lettings In 2016.
When it comes to promoting your property to let it’s not just about making as many people as possible aware of them, it’s about getting as many relevant eyeballs on them as you can. This means that you have to advertise smarter to place your property in front of those who are looking to rent,…
Alex Evans
Gamify your social media.
As my last blog might have given away, I love a bit of gaming. Pulling me away from the Nintendo when I was a kid was a chore, it was always “just one more level” or “I haven’t reached a save point!”. Not much has changed since then really, I’ll still jump at the chance…
MEASURING THE PERFORMANCE OF YOUR WEBSITE – GOOGLE ANALYTICS GOALS.
We have written a number of blogs about Google analytics and how they should be used but one feature that stands out in terms of measuring performance is the goals that you set. Goals can effectively measure anything if you set them up in the right way but in order to keep this simple, we…
Alex Evans
What’s Your Audience Worth?
Why your audience is your most valuable asset, and how to look after it I posted this picture on Twitter the other evening. It opened up a bit of a debate. Some agents insisted that it works for them, generating enquiries and viewings. Others, including Julian O’Dell, estate agent and fellow trainer agreed with me:…
Sam Ashdown
Property videos – do they work?
Property Videos and videos in general have high conversion rates and other awesome benefits – Video can simplify things, if you need to write a lot of content describing a rooms features and keeping the reader interested can be difficult, however in a video the viewer can see it all in a few minutes and…
Alex Evans
A weeks worth of Estate Agent Leaflets through the letterbox.
Firstly, why letterbox? It’s strange the way we adopt a phrase for describing something that it just isn’t quite the thing in question, surely, as per Wikipedia, letter hole would be better? “A slot in a wall or door through which mail is delivered (through-door delivery)” Source, Wikipedia. Anyway, I decided to collect the weekly Estate…
Christopher Walkey