Marketing
How to turn employees into brand advocates.
Most estate agencies are unaware of the social marketing gold mine at their fingertips. The value lies in their own employees: who else is better equipped to become a brand advocate than a brand’s own employee? By harnessing an employees’ existing social networks, employers can access an impressive social reach. Enhancing this opportunity is the…
Alex Evans
How to dominate your local digital airwaves in 2015 with community marketing – Part III – The Content
There are 7 types of content that you can use to engage your local community. In Part III of this community marketing guide I explain not only the content but the tools you can use to produce it quickly and professionally. In Part I – The Plan we looked at the plan for marketing by creating…
Alex Evans
3 ways estate agencies can leverage social proof in their marketing efforts.
We all value the opinion of others – the more people believe in something, the more we are likely to take notice of it. There’s good reason for this. We can save a lot of time in following the actions of others instead of making an independent evaluation ourselves. More times than not this pays…
Alex Evans
How accessible are you?
Our society is ever diversifying, people from a whole manner of backgrounds, experiences, lifestyles and abilities all live in one place. As a business it is up to you to make your services available to everyone. This, in no small part, means ensuring that you cater to the disabled. And in the same way that…
Alex Evans
How to dominate the local digital airwaves with community marketing – Part II – The Spaces
In Part I – How to dominate the local digital airwaves – The Plan – we looked at the essential planning steps you need to make before embarking on your community marketing program – who are you trying to reach and what community are you trying to create? With that defined, it is now time…
Alex Evans
Estate agents: word-of-mouth just got social.
Word-of-mouth is the most powerful tool you have. Every day, people talk about your estate agency: stories are told and experiences are shared. Whilst this hasn’t changed, the means by which people communicate have. Today, people increasingly turn to social media. This shift presents an enormous opportunity for estate agents. Instead of being in the…
Alex Evans
5 REASONS FOR USING PROMOTIONAL MERCHANDISE IN YOUR MARKETING CAMPAIGNS
OFTEN OVERLOOKED, promotional merchandise can add real value and ROI to marketing campaigns. The “British Promotional Merchandise Association” (BPMA) conducted a survey with the following question – “Which one of the following media has the best ability to make you remember the product, brand or service because you see it more often?”. 39% of respondents…
Alex Evans
The Importance of Signage (Part 2) – Fascia Signs.
First Impressions The office fascia sign is key for any agent that is office based. It is the fascia itself that gives off the first impression of your office and more importantly, your brand. There at lots of different styles and specifications that can be achieved when deciding on your fascia sign, so make sure…
New Survey Results Reveal : The Marketing channels Estate Agents Would Like to Get More Leads From !
Recently I surveyed 100 estate agents about lead generation methods for acquiring new instructions. The question posed was which marketing channels would you like more leads from? So let’s start from the lowest to the highest in percentages terms and discuss the findings,please note agents were not restricted to one option, they could pick as many…
Alex Evans
How to make sure your brand dominates your local digital airwaves with community marketing in 2015 – Part I – the plan
In this series of blog posts I’m going to outline a social media marketing technique called Community Marketing that will allow you to become the number 1 agency in your local area in terms of digital impact. By conquering the online space, you will be setting up your agency to succeed long into the future….
Alex Evans
4 ways estate agencies can rock at Pinterest.
When people are scrolling through pins on Pinterest, one of the Internet’s fastest growing social networks, they are in an aspirational mindset and looking for attractive images. Much the same could be said about people searching for property. Statistics show women in their mid twenties and thirties are the most active on the network, so…
The Importance of SEO for Estate Agents.
SEO, or “Search Engine Optimisation”, is essentially everything you avoided doing in school. Carefully watching statistics, researching and tweaking your keywords until you find the magic formula… It’s quite a drawn out process. However, as with any quest, the road may be long and arduous, but those who stick to the path will be greatly…
Alex Evans
Useful tips for estate agents: take better property photographs.
Most real estate agents underestimate the importance of the good picture. Even the most beautiful real estate property might look bad when it is captured with a camera improperly. It is not necessary for you to be a professional in order to make a good picture. All you need is a little training, the best…
How the right Christmas decorations can help your home sell!
Christmas. Estate Agents will tell you it’s a selling nightmare. Houses with oversized trees. Cards hanging from holders pinned to the wall. Tinsel draped around the picture frames. Does this sound familiar? How can a buyer possibly see your home in the best light? I have a plan. It’s quite a simple one really and…
Does your agency have its own hashtag?
Added to the Oxford English Library in June 2014 due to its increased and widespread use, the ‘hashtag’ has become an integral part of our online communication. Its meaning – as stated on Wikipedia explains: ‘A hashtag is a word or an unspaced phrase prefixed with the hash character, #, to form a label [or…
Alex Evans