Marketing
New Survey Results Reveal : The Marketing channels Estate Agents Would Like to Get More Leads From !
Recently I surveyed 100 estate agents about lead generation methods for acquiring new instructions. The question posed was which marketing channels would you like more leads from? So let’s start from the lowest to the highest in percentages terms and discuss the findings,please note agents were not restricted to one option, they could pick as many…
Alex Evans
How to make sure your brand dominates your local digital airwaves with community marketing in 2015 – Part I – the plan
In this series of blog posts I’m going to outline a social media marketing technique called Community Marketing that will allow you to become the number 1 agency in your local area in terms of digital impact. By conquering the online space, you will be setting up your agency to succeed long into the future….
Alex Evans
4 ways estate agencies can rock at Pinterest.
When people are scrolling through pins on Pinterest, one of the Internet’s fastest growing social networks, they are in an aspirational mindset and looking for attractive images. Much the same could be said about people searching for property. Statistics show women in their mid twenties and thirties are the most active on the network, so…
The Importance of SEO for Estate Agents.
SEO, or “Search Engine Optimisation”, is essentially everything you avoided doing in school. Carefully watching statistics, researching and tweaking your keywords until you find the magic formula… It’s quite a drawn out process. However, as with any quest, the road may be long and arduous, but those who stick to the path will be greatly…
Alex Evans
Useful tips for estate agents: take better property photographs.
Most real estate agents underestimate the importance of the good picture. Even the most beautiful real estate property might look bad when it is captured with a camera improperly. It is not necessary for you to be a professional in order to make a good picture. All you need is a little training, the best…
How the right Christmas decorations can help your home sell!
Christmas. Estate Agents will tell you it’s a selling nightmare. Houses with oversized trees. Cards hanging from holders pinned to the wall. Tinsel draped around the picture frames. Does this sound familiar? How can a buyer possibly see your home in the best light? I have a plan. It’s quite a simple one really and…
Does your agency have its own hashtag?
Added to the Oxford English Library in June 2014 due to its increased and widespread use, the ‘hashtag’ has become an integral part of our online communication. Its meaning – as stated on Wikipedia explains: ‘A hashtag is a word or an unspaced phrase prefixed with the hash character, #, to form a label [or…
Alex Evans
What new trends in Marketing for 2015 can we expect?
Many people are excited for what 2015 will bring them with regards to online marketing and the new features that will be available for business, especially with regards to social media. I have spoken to a few people within the industry of social media at events in London I have attended recently and between us…
Christopher Walkey
5 simple tips to make your estate agency stand out
With many estate agents continuing to rely on traditional methods to market themselves and their properties, there’s ample opportunity to make some real gains, differentiate yourself from the crowd and run campaigns that are truly effective. Here’s five simple tips: 1. Get active on social media. Our industry relies heavily on word of mouth recommendations…
Alex Evans
3 Ways Having Your Properties Visible On Mobile Can Boost Business.
Update: News just in from Google Mobile-friendly sites will now be clearly marked on mobile search results. As of yesterday according to the Official Google Webmaster Blog:“To make it easier for people to find the information that they’re looking for, we’re adding a ‘mobile-friendly’ label to our mobile search results”. But what does that…
Alex Evans
The Importance of Signage (Part 1) – Boards.
The Importance The For Sale board is one of the oldest marketing tools available to an agent, but is still considered one of the most important, even in this modern day of online marketing. The board itself is recognised universally as a symbol of a property being For Sale / To Let or Sold / Let….
Can you make an important decision in life based on the price?
Just recently I got engaged. It happened in New York which unknown to me at the time is the diamond capital of America. Having burst into tears (and of course saying yes), John and I went in search of the perfect engagement ring. I’m not going to bore you with my full story however…
Alex Evans
Think to yourself, when was the last time you left your mobile at home?
When was the last time you left your mobile at home? It seems that everywhere we go we have a mobile with us. Have you ever purposely left your mobile at home, or do you even feel secure enough to leave the house without your mobile?. As well as this, we’re constantly on our mobiles,…
Alex Evans
What Marketing should Estate Agents be doing?
It is very likely that the target audience you are looking to attract are the kind that are in to sharing, reading, watching, listening and engaging so it is important that you enable your business message and portfolio to communicate across these communication channels. We also know that people act well to information, recommendations and referrals…
Christopher Walkey
Is it time to rebrand application fees?
With the Government overlooking any radical reforms for the lettings sector before May 2015’s general election, there are at least six months of stability ahead. Or are there? While Mr Cameron might not be planning a rental revolution any time soon, tenants are still up in arms over letting fees. And it appears there’s always…
ARPM