Marketing
The benefits of a Template Website
“Template”. It’s not a sexy word is it? Say it again, “Template”. What do you think of when you say template? Rigid? Standard? Uniform? It’s certainly not as enthralling as something like “custom” or “bespoke”… but that’s the problem. We all get hung up on these buzz words and don’t see the real potential behind…
Alex Evans
Checklist for renting a property.
When you decide to rent a property, a considerable amount of time and money is spent in selecting something that suits your respective needs and unique preferences. Moreover, the property that you rent could be your home, office, storage area or workshop for the foreseeable future. Therefore, it always helps to ensure that you are…
Alex Evans
Top 10 Useful Apps for Estate Agents
A typical day for any Estate Agent involves spending large amounts of the day out and about at property viewings, so working on the road has made mobile devices like smartphones and handheld tablets a necessity to keep in touch. There are not many industries that haven’t been affected by the development of innovative business apps…
Alex Evans
Are you making the most of your apps?
Apps can be one of your strongest marketing tools if used correctly. However, just like any tool, they don’t use themselves! It’s all about how you implement them. We’ve noticed a number of agents who have set up an app for their agency, and haven’t told anyone to download it. At Estate Apps, we want…
Alex Evans
Agents; get chatting…
“Chatting” can be a key aspect of growing and developing yourself as an agent in today’s competitive market. In today’s 21st century the key to all business and non-business relationships is communication, if you can’t communicate then unfortunately you may struggle. Today’s market is so competitive with agents all being categorised into the same group…
Alex Evans
HOW TRADITIONAL ESTATE AGENCIES CAN STAY AHEAD ONLINE
Building Blocks to Success – Estate Agency and the Digital Age Human interaction between agency, buyer and seller has always been the foundation of any property acquisition, and subsequently High Street presence has been the core of most agencies business objective. But as over 95% of buyers now conduct their initial property research online, there is no doubt that the digital age…
GENERATE GREAT WEBSITE LEADS 24/7 JUST BY CHATTING
The Internet is there to be used, and people do use it, day and night. Estate agents using live chat can engage with people visiting their websites any time of the day or night. It creates a superb customer experience and generates great qualified leads. Estate agents, whether traditional or online, need to understand how…
Alex Evans
Rebranding?
We have recognised that it is through the September – October period that agents take the opportunity to consider the idea of a rebrand or amendments to their existing design to improve their brand ready for the for the New Year. Some helpful tips to consider… Forget the past- When rebranding your business avoid hang-ups from the…
Alex Evans
How To Boost Foot Fall if You’re on The High Street
I thought it would be a excellent idea to explain why using advertorials can help drive foot Fall into your local branches and ultimately generate huge amounts of new enquires. ( Especially when there are so many online agents) In this example, I will use my forensic marketing eyes to dissect key elements of the advertorial created by just think marketing agency for Thirwells estate agents, based in the North East. Please follow along…
Alex Evans
Managing your workforce through social media
The likelihood of the majority of your workforce operating some form of social media is fairly high, but do you know exactly how high? If your business is yet to embrace the wonders of social media, did you know that in one form or another, your business could already be represented through your workforce? Do…
Alex Evans
Advice is Free to Implement
The world is becoming increasingly mobile and with the demand on agencies increasing, to provide 24/7 availability to data and communications, the web enables smart phones and tablets we use to become more important in the way that we communicate with our clients. As a solutions provider we invest huge resources on our client portal…
Alex Evans
The benefits of being a licensed agent by VTUK
Recently, ARLA and the NAEA have launched a campaign to express how agents should showcase their registration as a licensed agent. Wherever you showcase the logo on your paperwork, windows or leaflets, being a licensed agent has many benefits. At VTUK we fully support agents being registered to ARLA and The NAEA want to express…
Alex Evans
Why you need an App
With portal giants such as Rightmove and Zoopla it might seem like there’s no need for your own app. Why should you spend the cash on your own app when you can piggyback on the success of these well established brands? While these portals are fantastic tools, an over-reliance could be detrimental to your business. As an…
Alex Evans
Is your marketing washing it’s face ?
Can you imagine a landlord buying a property for investment purposes and not checking if it’s going to wash its face; in other words cover its monthly costs. That would be risky wouldn’t it ?
Alex Evans
Are Estate Agents making the best of the agency window?
Estate Agents are by the very nature of their business very reliant on the quality of their window display to attract prospective buyers passing their agency window. So what’s the problem? It’s all very standard with rows upon rows of properties with very little in the way of varied customer engagement through the use of…
Alex Evans