Marketing
Four Simple Steps To Win More Instructions.
We have spent the past few months travelling the UK and speaking with hundreds of estate agency and letting agency directors. Two constants wherever we go are that there is a shortage of stock for sales and rentals, and the battle to win instructions routinely centres on the fee being charged. In this short article…
Alex Evans
How to use Social Media wisely.
The importance of social media in our everyday lives is growing, even for those who want nothing to do with it, they simply can’t get away from it. It is no coincidence that social media icons are seen nearly everywhere you look in marketing from television ads to business cards, from taxi wrap advertising to…
Christopher Walkey
SEO – How regularly should you update your content?
Search Engine Optimization or SEO as its more well known, is a grey area for many businesses who are trying to get themselves ranked highly on Google. Questions often asked are ‘Why the hell are they higher than us!” or more commonly “How do we get to the top of page 1!?!”. These are both…
Alex Evans
Attracting those first time buyers
Only last week the NAEA recently suggested how first time buyers are at a record low. They go on to express how first time buyers represent just 20% of recorded sales, while buyers between the age of 18 to 30 represent just 3% of the market. On the other hand, you have to consider how…
Alex Evans
Does my agency need a Responsive Website AND Mobile Apps?
The debate continues… Why should I invest in apps when my responsive site is easier to access? Why should I have my website redesigned when I already have apps in place? This is a topic we’ve covered before on our own blog, breaking down the pros and cons of each, but is it worth having both?…
Alex Evans
Can you sell a house on Social Media?
That would be great wouldn’t it? Just imagine that you could list all your properties on Facebook, Twitter or Pinterest and you’d get the same response as if you were placing them on Rightmove or Zoopla… Best thing re that situation is that social media is free and you’d save yourself quite a chunk of…
Christopher Walkey
The main Skill behind successful Social Media marketing.
Social Media for many is still only just a vaguely understood new marketing tool that usually is only dabbled in to every now and then. These kind of people will generally have their own social media accounts created, though their updates are very random or they mainly use their channels to read up on what…
Christopher Walkey
The benefits of a Template Website
“Template”. It’s not a sexy word is it? Say it again, “Template”. What do you think of when you say template? Rigid? Standard? Uniform? It’s certainly not as enthralling as something like “custom” or “bespoke”… but that’s the problem. We all get hung up on these buzz words and don’t see the real potential behind…
Alex Evans
Checklist for renting a property.
When you decide to rent a property, a considerable amount of time and money is spent in selecting something that suits your respective needs and unique preferences. Moreover, the property that you rent could be your home, office, storage area or workshop for the foreseeable future. Therefore, it always helps to ensure that you are…
Alex Evans
Top 10 Useful Apps for Estate Agents
A typical day for any Estate Agent involves spending large amounts of the day out and about at property viewings, so working on the road has made mobile devices like smartphones and handheld tablets a necessity to keep in touch. There are not many industries that haven’t been affected by the development of innovative business apps…
Alex Evans
Are you making the most of your apps?
Apps can be one of your strongest marketing tools if used correctly. However, just like any tool, they don’t use themselves! It’s all about how you implement them. We’ve noticed a number of agents who have set up an app for their agency, and haven’t told anyone to download it. At Estate Apps, we want…
Alex Evans
Agents; get chatting…
“Chatting” can be a key aspect of growing and developing yourself as an agent in today’s competitive market. In today’s 21st century the key to all business and non-business relationships is communication, if you can’t communicate then unfortunately you may struggle. Today’s market is so competitive with agents all being categorised into the same group…
Alex Evans
HOW TRADITIONAL ESTATE AGENCIES CAN STAY AHEAD ONLINE
Building Blocks to Success – Estate Agency and the Digital Age Human interaction between agency, buyer and seller has always been the foundation of any property acquisition, and subsequently High Street presence has been the core of most agencies business objective. But as over 95% of buyers now conduct their initial property research online, there is no doubt that the digital age…
GENERATE GREAT WEBSITE LEADS 24/7 JUST BY CHATTING
The Internet is there to be used, and people do use it, day and night. Estate agents using live chat can engage with people visiting their websites any time of the day or night. It creates a superb customer experience and generates great qualified leads. Estate agents, whether traditional or online, need to understand how…
Alex Evans
Rebranding?
We have recognised that it is through the September – October period that agents take the opportunity to consider the idea of a rebrand or amendments to their existing design to improve their brand ready for the for the New Year. Some helpful tips to consider… Forget the past- When rebranding your business avoid hang-ups from the…
Alex Evans