Posts Tagged ‘estate agency marketing tips’
Estate Agents – Advising on Communication Skills.
The formal communication that you have with your customers is a vital part of what you do. As an estate agent you may not think that much of your communication with clients is either form do or written but the parts that are firm an important part of your relationship. The amount of time that…
Read MoreWhy local advertising still matters in digital age.
Although digital has become omnipresent with more and more businesses focusing on online and social advertising, there is still a strong business case for local advertising channels. This is especially true for small-to-medium sized businesses based in a specific locality or region. In small communities, it’s easier to show your business and get people interested…
Read MoreLook at why I wouldn’t necessarily keep an unhappy customer to their contract.
Would you hold an unhappy customer to their sole agency contract? I often look through the internet at Google searches such as- The main problems facing estate agents Estate agent problems Biggest issues facing estate agents Estate agency issues And there are as many responses detailing customers problems with estate agents as there are search…
Read MoreUsing Video To Humanise Your Agency
Facebook recently announced that users will be able to replace their profile picture with something a little more engaging: video. All social-media users have at one point seen a picture of themselves and immediately thought “that’s my new profile picture” and if a picture is worth thousand words, then video is worth a million –…
Read MoreWhy do people hate estate and letting agents?
If you want some fun, go to Goggle and type in either “I hate estate agents” or “I hate letting agents” and you will given pages and pages of vile swipes at our industry .. some deserved, others not. But why do you think us agents get lumped in the other hated British professions; such…
Read MoreVideo Hosting – which is best for estate agency?
A survey of 1000 UK adults found that consumers are more likely to share (39%), comment (36%) and ‘like’ (56%) an online video than they are a text article. And of those asked, more people said they better engaged with online video in these ways than with online articles. With video sharing apps such as…
Read More6 Online Property Search Filters You Could Be Using.
Number of bedrooms, price, location. It’s been done before. What about filtering in a way that’s more out of the box? Here’s a few suggestions that step away from the norm. Add your suggestions below. Public transport friendly: there’s a lot of people that require parking space in a garage or driveway and it’s covered…
Read MoreTake Great Property Photos Using your Smartphone.
Mobile phone camera technology has come along leaps and bounds over the past few years. The camera quality available in smartphones sold today is often equal to (and in some cases far better than) digital cameras being sold for the same price. That’s why many estate agents and homeowners are choosing to ditch their digital…
Read MoreHow To Convert 3 Times More House Hunters Online.
Converting potential buyers online is the science of delivering exactly what the customer needs. How can sellers deliver results that fit the buyer’s lifestyle? Personalising property searches is possible if sellers give their customers the option of searching for their perfect property using minutes not miles. It means that searching is not one-size-fits all. Using…
Read MoreThe future of marketing in the property industry
If the last ten years have been characterised by technology targeting buyers, the next ten will focus on vendors. But marketing has experienced two fundamental shifts in recent years that will underpin all new developments. Firstly, consumers demand to speak with companies, rather than be spoken at, meaning you can either join in or be…
Read MoreGain Ranking Points on Google Plus.
With over 300 million active users, Google Plus is a brilliant platform to enhance your online visibility by targeting followers through what it calls Circles, this and the fact that it ties in with search rankings makes it a must for your social media marketing plan. In addition Google Plus is still free to use…
Read MoreHow to Advertise Property on Facebook
Facebook is the most popular social networking site in terms of its volume of users; the platform currently has around 1.35 billion monthly active users, which FYI is equivalent to the entire population of China! So basically Facebook is one of the world’s largest communities in existence and where there’s a large number of people…
Read MoreWorking with charities to benefit all
In this series of marketing blogs, we look at working with charities or community groups to give value to your business and your customers. From basic marketing principles to consider through to the benefits and the challenges, we will also be featuring a number of creative case studies. To gain the most from investing resources…
Read MoreName, not shame, in the big branding exercise.
The Apprentice is all wrapped up for another year. This TV show gives us so much material to blog about. Apart from how not to do business, it opens our eyes to how brands are built. From focus groups and creating a logo, to designing packaging and directing adverts, creating a brand is the corner stone of many Apprentice tasks. Remember…
Read More5 REASONS FOR USING PROMOTIONAL MERCHANDISE IN YOUR MARKETING CAMPAIGNS
OFTEN OVERLOOKED, promotional merchandise can add real value and ROI to marketing campaigns. The “British Promotional Merchandise Association” (BPMA) conducted a survey with the following question – “Which one of the following media has the best ability to make you remember the product, brand or service because you see it more often?”. 39% of respondents…
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