Posts by Christopher Walkey
Who do you think you are? Russell Quirk of eMoov answers:
You are not too worried about ruffling a few feathers in the industry, it is not uncommon to see your comments towards the UK Estate Agency industry receive a backlash from within the industry. Happy with that? Any business or business leader that is pioneering something as part of changing something old and broken, is…
Read MoreFounders Unite behind CIELA – “Independent agents to own their future”:
Following on from our exclusive interview with Charlie Wright of CIELA last week – They have now had their Founder Members meeting – News Update: Attendees at today’s preliminary meeting of prospective Founder Members of the Charter for Independent Estate and Letting Agents, all active owner-managers of independent firms, have unanimously signed a Letter of…
Read MoreIf selling a business, can its social media accounts form part of the assets?
A recent question from one of our clients regarding selling their business which primarily evolved round their Instagram following made me take a look in to this relatively new subject – Buying and selling social media accounts. I saw this coming I must say, back in the dark days of social media where abuse was…
Read MoreWe ask Rightmove some questions:
The way consumers engage with brands online is changing rapidly, sometimes catching people whilst they are on the sofa with their mobile phone watching the weekly soaps (ie two screens) or on the bus to and from work can be the key moments. How is Rightmove looking to reach out to these audiences, especially now…
Read MoreAuction House increases lead at top of sales table for 2016
Award-winning brand Auction House has increased its lead in auction sales by selling a record 3336 lots in 2016 – over 1100 more (1146) than its nearest rival. Indeed, the gap between the two is even bigger than last year, when the group sold 1031 lots more than the auctioneer in second place. Auction House…
Read MoreRightmove House Price Index – Window of opportunity:
Window of opportunity for first-time buyers in new year Steady start to 2017 with 0.4% (+£1,086) rise in the price of property coming to market, very similar to the 0.5% rise recorded in January 2016 Encouraging early signs of home-mover activity, with visits1 to Rightmove since Boxing Day up by 5% even when compared to…
Read MoreExclusive Interview: Charlie Wright, Founder of CIELA
We were pleased to be invited for an exclusive interview with Charlie Wright, founder of the forthcoming proposed organisation CIELA, The Charter for Independent Estate and Letting Agents. So, let us get our teeth stuck in to this new idea that could enable traditional estate agents to capture back control of their industry from the…
Read MoreSocial Media: Bad Habits to kick in 2017
There are many written pieces on how to and what to do with Social Media, but what about those bad habits which we may now be adopting which we really must kick? Toilet seats up, elbows on tables, being late for appointments, speaking with your mouth full, dropping litter and much more can really annoy…
Read MoreEXPLOSIVE tips and tools to improve your content marketing in 2017
I always flip between them for whom should be first place, but I can certainly state that the two best forms of online marketing are great content and social media – Get the two partnered correctly and you can sell ice to Eskimos… I mean who would have known that being a marketer would one day prove more important…
Read MoreMarketing Trends for Estate Agency in 2017:
360 Drone Attack: I am sure that most readers will have at least seen one drone video online, be it via an agency listing or an update on social media. These videos are growing in popularity and becoming more and more an economical option for showcasing products and I would say one of the best…
Read MoreHow to Get Verified on Twitter – The Ultimate Guide:
For those of you, who just like me, that love Twitter then you will be very familiar what the blue tick means and the effect that this magical little icon means. For those outside of this zone, a blue tick on Twitter means that your account has been verified by Twitter and besides your account…
Read MoreHow to use Twitter more effectively for your business in 2017
Twitter still remains, for both myself personally and for the businesses I run, the most powerful lead generation marketing tool that I have. I have spent an awful amount of time studying and using Twitter from understanding follower engagement better to working out the best content to share in order to grow particular parts of…
Read MoreSlow down in new Estate Agents in London
It has been a very busy 2016 with fairly substantial pieces of news to effect the UK Property industry with Brexit, President Elect Donald Trump and of course the recent ban on letting fees to tenants (remember that Foxton’s shares plummeted 13% in one hour following the ban on fees). So is it no surprise that we…
Read MoreINDUSTRY INTERVIEW: NIKKI PROCTOR, PR YELLF PROPERTY GROUP LTD
Q: It’s just another property portal many will say. What though makes Yellf different? Yes Yellf.co.uk is indeed another property marketing portal, BUT, it is one with a difference that has been designed with agents and consumers very much in mind. In designing Yellf.co.uk we have taken many aspects of home buying, sales, renting and…
Read MoreWhat’s in store for Social Media in 2017?
I think it fine to say that social media has performed highly since it’s humbled beginnings in the mid 2000’s in facing many doubters, breaking many stiff barriers and also becoming adopted by not only the young and trendy generations, but by the broad mass of the population and importantly businesses too. It’s advancement now…
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