Posts by Christopher Walkey
Which is more important, your Ranking on Google or your Target Audience Following on Twitter?
Without question you want to be seen online and many companies spend a great deal of their marketing budgets exploring ways to increase the chances of potential customers visiting their website or other capture pages in order to sell their products and services. I thought it time to explore the question of “Which is more…
Read MoreHow To Sell 200+ Homes A Year.
Event to attend: Matt Fetick and his team sold 250 homes in 2014, ranking number 67 out of 110,000+ associates at Keller Williams, and he recently expanded his operations to London. On average, they sell a home every 72 hours. They utilize the latest in technology to enhance their customer service and surpass their clients’…
Read MoreMost pre-launched and new Estate Agents using Social Media.
I think it is safe to say that many new businesses will see social media as not only a free channel to get marketing underway on, but also a channel that they find out more about what is happening in and the names to take note of within their industry sector. With this in mind,…
Read MoreIndustry Interview: Louis Harwood of Invento Software.
Where did the idea come from to launch Invento Software? As a tenant and as a software developer working closely with letting agents and landlords I’ve experienced the difficulties that both sides face on a weekly basis. Seeing this led to the creation of Invento Software, focussing on making letting agents lives easier through technology.…
Read MoreINDUSTRY INTERVIEW: Chris Kyriacou Managing Director of EAanalytics.
Why did you launch EAanalytics? To offer Estate Agents new ways to tap into their marketplace and distance themselves from their competition. Have you seen an increased take up on your services as technology / marketing techniques have changed in recent years / months? Oh most certainly, in fact that is what EAanalytics is all…
Read MoreIndustry Interview: Mal McCallion CEO of raterAgent.
You have a known history in the industry including Primelocation and Zoopla – What tempted you to come on board with raterAgent? I’ve been really fortunate to have been involved in a couple of great property tech start-ups in Primelocation (2000) and Zoopla (2009). raterAgent has similarities with both – bold vision, great tech and…
Read MoreIndustry Interview: Pajani Singah from Properties For London.
What made you decide to launch a property portal for London? As a tech investor I always try to see how to add value and how is the service going to complement existing offers. Propertiesforlondon has been around for 10 years but was originally mostly a news website. It was a natural evolution to start…
Read MoreIndustry Interview: Rajeev Nayyar from FixFlo.
What gave you the idea to start Fixflo? Fixflo was born out of my frustrations with the repairs process as a landlord and before that as a tenant. As a landlord I found that my tenants didn’t give me the information I needed to fix their problems. As a tenant repairs took far too long…
Read MoreManaging expectations from social media if you are an Estate Agency.
What can you really expect from social media and how long before you should see results – These questions probably rank fairly high when it comes to deciding if social media is correct for your estate agency or indeed if you are recent to it all and now awaiting to see the results… Let us…
Read MoreEstate Agency and Television / YouTube advertising.
It might be just me, possibly because of the research I do online, but I do seem to be seeing more advertising for either estate agency or property portals. For the first time last week, I saw the OnTheMarket advert whilst watching one of the lesser channels on FreeView – Very effective and attracted my…
Read MoreWhat we are trying to achieve with Estate Agent Networking.
I thought it would be a good time to both look at the progress that we have made with Estate Agent Networking and what our visions are for the future. Things have been going to plan so far and our monthly website visitors along with our following across social media continue to grow month on…
Read MoreAre ‘Online Estate Agents’ actual Estate Agents?
What does Wikipedia, a website that many of us would consider a good source of relevant information, say that an ‘Estate Agent‘ is classed as: “An estate agent is a person or business that arranges the selling, renting or management of properties, and other buildings, in the United Kingdom and Ireland. An agent that specialises…
Read MoreSocial Media helping to launch new names in the Property Industry.
New blood into any industry is surely a good thing and by this I mean both a younger generation joining our sector as well as the ideas and vision they bring with them. I am sure many that read this blog, be an estate agent or service provider, will agree that of recent there seems…
Read MoreIs Social Media really necessary within Estate Agency?
This is a common question thrown around within the industry, infact within most industries the subject of whether social media can really benefit businesses is spoken about and discussed. I was recently at an awards event in Birmingham where there was a panel of Theo Paphitis (ex Dragons Den star), Judy Naake (founder of St.Tropez…
Read MoreWho’s taken over who – #Houser and #NeedAProperty.
Estate Agent Networking have been sent this editorial from the team at Houser, for those wanting to keep ahead of the busy activities within the UK property portal news: Houser.co.uk acquires NeedaProperty Ltd assets and re-launches giving agents 5 years free (London, January 2015) Houser.co.uk, the newly launched property search engine for the UK has decided…
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