Marketing
Gamify your social media.
As my last blog might have given away, I love a bit of gaming. Pulling me away from the Nintendo when I was a kid was a chore, it was always “just one more level” or “I haven’t reached a save point!”. Not much has changed since then really, I’ll still jump at the chance…
MEASURING THE PERFORMANCE OF YOUR WEBSITE – GOOGLE ANALYTICS GOALS.
We have written a number of blogs about Google analytics and how they should be used but one feature that stands out in terms of measuring performance is the goals that you set. Goals can effectively measure anything if you set them up in the right way but in order to keep this simple, we…
Alex Evans
What’s Your Audience Worth?
Why your audience is your most valuable asset, and how to look after it I posted this picture on Twitter the other evening. It opened up a bit of a debate. Some agents insisted that it works for them, generating enquiries and viewings. Others, including Julian O’Dell, estate agent and fellow trainer agreed with me:…
Sam Ashdown
Property videos – do they work?
Property Videos and videos in general have high conversion rates and other awesome benefits – Video can simplify things, if you need to write a lot of content describing a rooms features and keeping the reader interested can be difficult, however in a video the viewer can see it all in a few minutes and…
Alex Evans
A weeks worth of Estate Agent Leaflets through the letterbox.
Firstly, why letterbox? It’s strange the way we adopt a phrase for describing something that it just isn’t quite the thing in question, surely, as per Wikipedia, letter hole would be better? “A slot in a wall or door through which mail is delivered (through-door delivery)” Source, Wikipedia. Anyway, I decided to collect the weekly Estate…
Christopher Walkey
Websites – Off The Shelf v’s Bespoke?
When designing and developing a website it’s tempting to get an affordable, standardised template site that on the surface of it covers the basic things you need. Ultimately though, you have to consider what your website says about you and your brand (if it’s cheap and off the shelf, why would your customer service be…
Alex Evans
Never Knock the Competition
Never knock the competition. My dad taught me this; he was a star sales rep in the 70s, way before social media made it so easy to do exactly that, but if he were still around, he’d give me the same advice now. In some ways, it’s more true now in this new transparent world…
Sam Ashdown
5 tips for attracting followers to your LinkedIn company page
So you’ve set up a LinkedIn company page, added an introduction of your company, uploaded a background image and included all the other details (website link, address…). You’re sharing status updates regularly – by sharing your own and others content, but your followers are not increasing. Now what? Now you need to build your following….
Alex Evans
Estate & letting agents flyer distribution formula
Do you work for, or own your own estate or letting agency? Are you looking to increase local brand awareness? Are you targeting more prospective buyers, vendors, tenants and landlords? If you answered yes to the above then please read on to learn a specific formula we have used for many of our estate and…
Alex Evans
Estate Agents Websites – My Top 5 Tips
I’m working on a few estate agents’ websites at the moment, including one for a real estate agent in Chicago. Your website is such an opportunity to showcase your agency and attract new clients, but most agent websites just miss the mark. I’ve put together here my top 5 website tips to help you evaluate…
Sam Ashdown
Ditching print media for digital media – Wise move?
Lisa Markwell, editor of the Independent on Sunday: “We have always found it terribly depressing that people will happily pay £3.70 for an appalling coffee from a take-out place and yet they won’t pay £1.60 or £2.20 on a Sunday for what is in effect a novel’s worth of terrific writing,”. Reading through the headlines and…
Christopher Walkey
Does Your Website Have a £300 million button?
No one likes bad websites. If you can’t find the information you’re looking for in a nano second, you’ll simply click away and find it somewhere else. Your website is great: all the information a potential customer needs is right there at their fingertips, with no need to click onto a competitor’s site. But what…
Sam Ashdown
Property Videos That Sell Houses.
Property Videos And Choosing An Estate Agent Floor Plan Property Videos are a complete game changer. Gone are the days when a client only had a few Estate Agents on the high street to choose from. These days there is an almost unlimited choice of agents both web based and office based for a vendor…
Alex Evans
Is it worth investing in a professional office design?
The comments from Jonathan South, MD of the recently refurbished South & Co, Crew clearly shows what a taking the time to have a good design can actually save you time and more further down the line Independent agent creates new branding to set apart from the competition. Jonathan South, the Managing Director at South…
Should you be using floor plans?
I am constantly amazed by the number of agents that still don’t use floor plans, especially for lettings! In my previous life before working with PlanUp, I was often disappointed that most of the properties I was interested in renting didn’t have a floor plan. I had no idea how they were made or produced…