Marketing
Instagram for Estate Agents
Social media has well and truly made its mark with estate agents across the country and is now a key marketing avenue for many. Popular is Facebook alongside Twitter with a growing number of agents setting up accounts, updating frequently and using paid for promotions. Both platforms are great for building target following and increasing…
Christopher Walkey
New Smart Sign used by Real Estate Agents
Innovation is always a pleasing subject in any industry, sometimes it is embraced and sometimes it is jeered at and doubted – Not everyone likes change! For sale signs for estate agents though an older marketing tool still very much remains popular across the country and provide an eye catching marketing avenue aiding sales /…
EAN Content
When Did Estate Agents Become Marketers?
An estate agent friend of mine asked me the other day, “Sam, give me a better term for a grade II listed cottage than ‘Superb kerb appeal’, please?!” I offered a few adjectives, like ‘fairytale’, ‘captivating’ and ‘a slice of English history’, and he eventually settled on “Oozing charm and character”, which is pretty good…
Sam Ashdown
ONLINE CHAT IS THE NO.1 DIGITAL CONTACT METHOD
Online live chat has become the leading digital contact method for online customers, as a staggering 42% of customers prefer live chat compared, to just 23% for email, and 16% for forums (*Source: JD Power, 2018). The study also shows that more than 30% of customers expect live chat on websites and for customers that…
EAN Content
Your Minimum Viable Market
We are all marketed to, all of the time. Most marketing is noisy, shouty and intrusive. It interrupts our reading, watching and browsing. And most of it is entirely irrelevant to us. The only time I notice an advert, is when it speaks to me directly. When I’m fast-forwarding the ads on tv (no one…
Sam Ashdown
Estate Agency Window Displays
High street estate / letting agents need to fully take advantage of their shop fronts which are a 24/7 marketing tool and certainly a key advantage over the modern day online agent. The costs to be present on the high street needs to be fully exploited and one of the main perks is the window…
EAN Content
5 Things You’re Probably Doing Wrong On Social Media
Getting a new instagram follower on social media can be such a minefield. A scary, dangerous place where your questions never get answered and you could set off a huge landmine at any moment…. What should you post? How should you post it? On which platforms? Who should do it? How long should your posts…
Sam Ashdown
10 Top Instagram tips for beginners
One of the most popular social media channels is Instagram which was founded by Kevin Systrom and Mike Krieger in California 2010. Since that time Facebook went on to purchase the fast growing image driven platform for a cool $1 billion in 2013 (cash and shares transaction). In June 2018 it is stated that there was…
Christopher Walkey
Top Christmas Marketing Ideas to Boost your Estate Agency
It seems to be getting earlier and earlier every year, the marketing of it that is, that we are promoting Christmas. Adverts on television in October or before, shelves festively stacked in supermarkets in November and the decorations appearing in high street stores… Don’t we all dread that Facebook post from one of our family…
Christopher Walkey
Connect with Clients via Social Media & Win more Business!
“In 2019, it is estimated that there will be around 2.77 billion social network users around the globe, up from 2.46 billion in 2017.” quote from: Statistica With these impressive social media stats in is really important that the UK property industry embraces this fast growing form of marketing. From Facebook to Snapchat we can all profit from using…
Christopher Walkey
Does Your Website Have a £300 million button?
No one likes bad websites. If you can’t find the information you’re looking for in a nano second, you’ll simply click away and find it somewhere else. Your website is great: all the information a potential customer needs is right there at their fingertips, with no need to click onto a competitor’s site. But what…
Sam Ashdown
Why you Don’t need an App
Where’s your phone, right now? I bet that it’s not more than three feet from you; am I right? And there’s around a 50% chance that you’re even reading this post on your phone. When I reach for my computer to search for something on the internet, around 50% of the time, that computer is…
EAN Content
Marketing Suites
The marketing suite, a small, sometimes a portable building that can be set up and designed to showcase a company’s product or services. That’s the very basic of definitions. To 4 Site Implementation, a marketing suite is so much more and from its very humble beginnings, has evolved to become one of the most powerful…
EAN Content
How to create Amazing Property Videos by Using Your Smartphone!
I speak from knowledge here having set up propertyonvideo.co.uk a few years ago and then filming property with my tripod and hand held digital video camera mostly in and around London. Back then it was a good business, though limited due to estate agencies understanding of video and the lack of dedicated URL fields on the…
Christopher Walkey
Easy Delegation
What did you do on Friday? If your day looked like most other agents, it probably consisted of answering emails, valuation appointments, calling clients and organising staff. You may also have photographed a new property, written the details up, uploaded to your system, pulled off a couple of Rightmove performance reports, sent your designer a…
Sam Ashdown