Marketing
Hot SEO Trends for 2019
Online marketing intensifies as each year goes by with more innovation added and more competition to fight against. We see many people and businesses gain great success online and yet there are thousands more who are working hard at getting results with no return on the investment. So just how busy are things online today?…
Christopher Walkey
HOW ESTATE AGENTS CAN BUILD THEIR ONLINE REPUTATION
When it comes to building online reputation, Google is king. It is estimated that over 90% of consumers google a business before financially engaging with it. The good news is that if estate agents have secured positive reviews and any third-party blogs have said only good things about them, their online reputation will be secure….
EAN Content
Property Styling – 10 tips to get it right and win those big instructions
Over the last fifteen years, I’ve helped style over 1,000 homes for sale. I’ve worked with some of the best stylists, home stagers and photographers in the country, and I’ve picked up some tricks and tips that have helped me build an agency of my own. If a house is untidy, over-personalised or just poorly…
Sam Ashdown
Ways to get better results from online marketing for Estate Agents
A lot of estate agency marketing evolves around promotion of property and this usually involves getting your listings presented on and looking good on the major property portals. “Even back in 2013 it was said that 95% of property searches start online.” Outside of pushing your property portfolio you need to look at pushing your…
Christopher Walkey
What’s Your Audience Worth?
Why your audience is your most valuable asset, and how to look after it I posted this picture on Twitter the other evening. It opened up a bit of a debate. Some agents insisted that it works for them, generating enquiries and viewings. Others, including Julian O’Dell, estate agent and fellow trainer agreed with me:…
Sam Ashdown
Instagram for Estate Agents
Social media has well and truly made its mark with estate agents across the country and is now a key marketing avenue for many. Popular is Facebook alongside Twitter with a growing number of agents setting up accounts, updating frequently and using paid for promotions. Both platforms are great for building target following and increasing…
Christopher Walkey
New Smart Sign used by Real Estate Agents
Innovation is always a pleasing subject in any industry, sometimes it is embraced and sometimes it is jeered at and doubted – Not everyone likes change! For sale signs for estate agents though an older marketing tool still very much remains popular across the country and provide an eye catching marketing avenue aiding sales /…
EAN Content
When Did Estate Agents Become Marketers?
An estate agent friend of mine asked me the other day, “Sam, give me a better term for a grade II listed cottage than ‘Superb kerb appeal’, please?!” I offered a few adjectives, like ‘fairytale’, ‘captivating’ and ‘a slice of English history’, and he eventually settled on “Oozing charm and character”, which is pretty good…
Sam Ashdown
ONLINE CHAT IS THE NO.1 DIGITAL CONTACT METHOD
Online live chat has become the leading digital contact method for online customers, as a staggering 42% of customers prefer live chat compared, to just 23% for email, and 16% for forums (*Source: JD Power, 2018). The study also shows that more than 30% of customers expect live chat on websites and for customers that…
EAN Content
Your Minimum Viable Market
We are all marketed to, all of the time. Most marketing is noisy, shouty and intrusive. It interrupts our reading, watching and browsing. And most of it is entirely irrelevant to us. The only time I notice an advert, is when it speaks to me directly. When I’m fast-forwarding the ads on tv (no one…
Sam Ashdown
Estate Agency Window Displays
High street estate / letting agents need to fully take advantage of their shop fronts which are a 24/7 marketing tool and certainly a key advantage over the modern day online agent. The costs to be present on the high street needs to be fully exploited and one of the main perks is the window…
EAN Content
5 Things You’re Probably Doing Wrong On Social Media
Getting a new instagram follower on social media can be such a minefield. A scary, dangerous place where your questions never get answered and you could set off a huge landmine at any moment…. What should you post? How should you post it? On which platforms? Who should do it? How long should your posts…
Sam Ashdown
10 Top Instagram tips for beginners
One of the most popular social media channels is Instagram which was founded by Kevin Systrom and Mike Krieger in California 2010. Since that time Facebook went on to purchase the fast growing image driven platform for a cool $1 billion in 2013 (cash and shares transaction). In June 2018 it is stated that there was…
Christopher Walkey
Top Christmas Marketing Ideas to Boost your Estate Agency
It seems to be getting earlier and earlier every year, the marketing of it that is, that we are promoting Christmas. Adverts on television in October or before, shelves festively stacked in supermarkets in November and the decorations appearing in high street stores… Don’t we all dread that Facebook post from one of our family…
Christopher Walkey
Connect with Clients via Social Media & Win more Business!
“In 2019, it is estimated that there will be around 2.77 billion social network users around the globe, up from 2.46 billion in 2017.” quote from: Statistica With these impressive social media stats in is really important that the UK property industry embraces this fast growing form of marketing. From Facebook to Snapchat we can all profit from using…
Christopher Walkey