Marketing
Connect with Clients via Social Media & Win more Business!
“In 2019, it is estimated that there will be around 2.77 billion social network users around the globe, up from 2.46 billion in 2017.” quote from: Statistica With these impressive social media stats in is really important that the UK property industry embraces this fast growing form of marketing. From Facebook to Snapchat we can all profit from using…
Christopher Walkey
Does Your Website Have a £300 million button?
No one likes bad websites. If you can’t find the information you’re looking for in a nano second, you’ll simply click away and find it somewhere else. Your website is great: all the information a potential customer needs is right there at their fingertips, with no need to click onto a competitor’s site. But what…
Sam Ashdown
Why you Don’t need an App
Where’s your phone, right now? I bet that it’s not more than three feet from you; am I right? And there’s around a 50% chance that you’re even reading this post on your phone. When I reach for my computer to search for something on the internet, around 50% of the time, that computer is…
EAN Content
Marketing Suites
The marketing suite, a small, sometimes a portable building that can be set up and designed to showcase a company’s product or services. That’s the very basic of definitions. To 4 Site Implementation, a marketing suite is so much more and from its very humble beginnings, has evolved to become one of the most powerful…
EAN Content
How to create Amazing Property Videos by Using Your Smartphone!
I speak from knowledge here having set up propertyonvideo.co.uk a few years ago and then filming property with my tripod and hand held digital video camera mostly in and around London. Back then it was a good business, though limited due to estate agencies understanding of video and the lack of dedicated URL fields on the…
Christopher Walkey
Easy Delegation
What did you do on Friday? If your day looked like most other agents, it probably consisted of answering emails, valuation appointments, calling clients and organising staff. You may also have photographed a new property, written the details up, uploaded to your system, pulled off a couple of Rightmove performance reports, sent your designer a…
Sam Ashdown
5 Essential Tips for Successful Content Marketing
Ever since I decided to finally go it alone in business, back in 2012, I have been involved in the world of creating and sharing content. Mostly this activity has been online and usually based around blog writing or posts placed on social media channels. I have had a fair share of time spent at…
Christopher Walkey
Profitable Purchasers
Why your previous purchasers could be your best source of instructions. A friend of mine – Helen – has recently moved house. It was a fraught time. She was on the phone to me a lot (naturally), complaining about her buyer and her agent. They were both dragging their heels, apparently, causing her unnecessary grief…
Sam Ashdown
ESTATE AGENTS URGED TO EMBRACE SOCIAL MEDIA
Facebook is too big to be ignored by estate agents, with a recent study* showing that it is dominating the UK social media sphere, followed by Facebook Messenger, WhatsApp and Instagram ranking as the 1st, 3rd, 4th and 6th most used networks. (Source: Flint, 2018). Facebook has by far the largest user base, with over…
EAN Content
What are Sponsored Blogs and how do they work?
Advertising for the most part is all about reaching the target audiences likely to want to engage with you, to find out and more and ultimately looking to purchase. The way in which we advertise online today is greatly changed to just a few years ago mostly because people are now feed up with adverts,…
Christopher Walkey
How to Win Instructions with Social Media
By the time you get invited out on a market appraisal by a prospective vendor, it’s probably already too late. The seller has a good idea of who she’s going to pick before you even walk through her door. You may be harbouring the hope that you have a one in three chance that you’ll…
Sam Ashdown
How Estate Agents can Leverage Modern E-Commerce Solutions
Estate agents have always been accustomed to working within a high-pressure industry. As property values throughout the United Kingdom continue to attract a growing audience, competition is indeed rife. Traditional sales techniques might therefore prove to be less efficient when compared to the past. It therefore stands to reason that an increasing number of astute…
EAN Content
Soon is not as good as NOW
This is my favourite quote, from a marketing hero of mine, Seth Godin. And here’s why: I like to work with action-takers; with clients who want to fast track their goals. I spoke to an agent last week who told me he wanted to take his turnover from £50k a month, to £100k a month….
Sam Ashdown
Double Your Fees by Dressing Better
As some of you know, I run a vendor-focused consultancy, at www.home-truths.co.uk. Through a network of consultants, we provide often much-needed advice and support for those sellers who are struggling to sell their home. As part of the induction process for new consultants, I have a unique three day training programme. Part of that programme…
Sam Ashdown
Real Estate & ‘Drones’ – Useful Information for Agents
You simply can’t get away from them these days. They’re in the news, usually reported under ‘bad’ news rather than the good they bring, your friend may own one or you may have even bought one yourself. They have a few names dependant upon the aircraft; Unmanned Aerial Systems (UASs), UAVs, RPASs, etc. or as the media…
EAN Content