How To Convert 3 Times More House Hunters Online.

Converting potential buyers online is the science of delivering exactly what the customer needs. How can sellers deliver results that fit the buyer’s lifestyle? Personalising property searches is possible if sellers give their customers the option of searching for their perfect property using minutes not miles. It means that searching is not one-size-fits all. Using…

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The Sally Lawson Interview : The Evolution of a Property Professional since 1990″.

social media Sally Lawson

The Sally Lawson Interview : The Evolution of a Property Professional since 1990″ In this information packed Pod-cast we interview , Sally Lawson. CEO of the highly successful “Concentric Lettings Franchise Group”.About the changing face of the property industry . Here are a few golden nuggets you’ll learn when you listen to this episode. How…

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Kremer Signs Acquire Site Signs.

Kremer Signs are pleased to announce some very exciting plans for 2015 and are starting with the acquisition of Site Signs. Site Signs have been established since 1964, and have been catering for the signage needs of estate agents for over 50 years. The premises is based in Bristol and will remain there as a…

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5 REASONS FOR USING PROMOTIONAL MERCHANDISE IN YOUR MARKETING CAMPAIGNS

OFTEN OVERLOOKED, promotional merchandise can add real value and ROI to marketing campaigns. The “British Promotional Merchandise Association” (BPMA) conducted a survey with the following question – “Which one of the following media has the best ability to make you remember the product, brand or service because you see it more often?”.  39% of respondents…

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How the right Christmas decorations can help your home sell!

Christmas.  Estate Agents will tell you it’s a selling nightmare.  Houses with oversized trees.  Cards hanging from holders pinned to the wall.  Tinsel draped around the picture frames.  Does this sound familiar?  How can a buyer possibly see your home in the best light? I have a plan.  It’s quite a simple one really and…

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Why are estate agents obsessed with the mad men approach to Direct Mail ?

After you have finished reading this post, you will learn the best way to double your response from leaflets, flyers and postcards. Please try to avoid what I call the mad man approach to advertising. You see… I have recently started watching Mad Men; it’s a drama about one of New York’s most prestigious ad agencies at the beginning of the 1960s,…

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The Effect Of Digital On Estate Agent Transparency And Trust.

Buying a house or selling your home is a big deal. It’s big money and it’s emotionally charged. With the moving process being one of the most important and stressful experiences in ones life, the last thing consumers want to worry about is whether or not the people they’re entrusting to handle this momentous event,…

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Is your marketing washing it’s face ?

Can you imagine a landlord buying a property for investment purposes and not checking if it’s going to wash its face; in other words cover its monthly costs. That would be risky wouldn’t it ?

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