Posts by Christopher Walkey
NEW HEATMAP REVEALS REGIONAL SOCIAL HOTSPOTS.
Following on from my previous blog asking “How is social media being embraced within the property industry?”, I thought I’d take a look at a great visualisation answering this very question. The guys over at Propertyflock have recently launched the first social media heatmap for property. The heatmap shows estate agents up and down…
Read MoreHow is social media being embraced within the property industry?
A recent editorial that I was asked to write was on some of the major names in Property Portals and their usage of social media – It will be out soon in The Negotiator magazine so be sure to get your copy and read it there too! I randomly chose some well know names that were…
Read MoreOnline Estate Agents – Investments are flowing their way…
Online estate agents seem to sometime get very negative and anti feedback online, especially via social media where our LinkedIn group sometimes sees non positive thoughts as to whether an estate agency can be called one if their presence is only online. I myself, though not an estate agent, have received calls from estate agents…
Read MoreeMoov.co.uk receives £1.5m financing to continue it’s growth.
Leading estate agency disruptor eMoov.co.uk has received a significant boost, securing a £1.5m financing that they will be investing to improve customer experience. The online estate agency concept eMoov has experienced strong growth this year and, with a customer satisfaction rate of 98%, the online estate agency has gone on to sell over 3,500 properties, offering home…
Read MoreHouser.co.uk announce Information Removal Interface in the Pipeline.
Hopefully some helpful updates from Houser.co.uk for those estate agents that have a concern about their property listings appearing on their website: “Since our official launch we have been overwhelmed by thousands of emails from agents and a small percentage of them was from those who wanted to remove their listings. While we are responding to queries…
Read MoreWe’ve exemption for the ‘one other property portal’ rule…. phew!
Student property portal receives the all clear from AgentsMutual, they are not ‘one other property portal’ in the eyes of OnTheMarket: “I can confirm that whilst your focus in on student accommodation, you are exempt from our rule.” Roxanne Blankson Sales and Marketing Support Executive Agents’ Mutual – OnTheMarket.com StudentCrowd enables letting agents to list all student properties for free. To…
Read MoreWhy are Estate Agents running with OnTheMarket?
I have spent time to visit a few estate agents who have declared they are running with OnTheMarket, simple to spot many as they’ve crowded their window displays with, as consumers say, RAF logos! Infact, I spoke to one of two consumers who said, some actually went inside their local agency to ask, they thought…
Read MoreSocial Media is no longer ‘an extra’, it’s ‘a necessity’ in 2015.
As we have now all said goodbye to 2014, many of us are now well into making plans and carrying out our marketing activities for 2015 – Building our brand awareness and increasing our market share. Estate agents across the country, including the major property search portals and industry service providers are mostly present on…
Read MoreHow successful was Social Media for you in 2014?
Was social media a success for you in 2014? What’s in store for 2015? How successful was Social Media for you in 2014? And what have you planned for 2015? We can all safely say that social media has played a big part in marketing during 2014 and this has really gone from strength to…
Read MoreHouser.co.uk – First Look Ahead of January 2015 Launch – big data play.
As we bid farewell to this 2014, I am honestly excited for the new year ahead because early in the year the Estate Agency Industry is going to see the launch of couple of new startups. I recently wa invited to take a look at Houser.co.uk, which has been flying under the radar so far. I was…
Read MoreThe Mass Exodus in Property Portals has commenced?
Names in the limelight regarding Agents Mutual, ie founding members, are being focused on when it comes to who and why of the two major property portals from Rightmove and Zoopla they are ‘dropping’. Just what will all this mean to both the industry in Estate Agents and the Property Portals as well as the…
Read MoreWhat new trends in Marketing for 2015 can we expect?
Many people are excited for what 2015 will bring them with regards to online marketing and the new features that will be available for business, especially with regards to social media. I have spoken to a few people within the industry of social media at events in London I have attended recently and between us…
Read MoreWhat Marketing should Estate Agents be doing?
It is very likely that the target audience you are looking to attract are the kind that are in to sharing, reading, watching, listening and engaging so it is important that you enable your business message and portfolio to communicate across these communication channels. We also know that people act well to information, recommendations and referrals…
Read MoreThe beginning or near the end of Social Media?
So we are all in agreement that social media is alive and kicking and has a strong grip on a growing number of adults across the UK, more people spending more time on these platforms being the constant reports of independent surveys. We do from time to time hear that certain stats showing that the…
Read MoreAgentsMutual, OnTheMarket vs Rightmove, Zoopla and others.
Quite a full title with some impressive names, but what exactly will Agents Mutual, soon to be www.OnTheMarket.com offer to estate agents / letting agents and consumers across the UK over what www.Rightmove.com and www.Zoopla.com offer successfully already? Without taking any position within this debate / topic, let me look at the basics of what…
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