Marketing
Don’t Forget your Buyers
In his film Phenomenon, John Travolta plays a character who gets hit by lightning, unexpectedly rendering him a genius, temporarily at least. One scene in the movie stuck with me. Travolta’s character, George, is initially perplexed by the fact that a rabbit is somehow getting into his vegetable patch, and resolves to fix the problem….
Sam Ashdown
Light Pollution and Property Display
Pollution of every kind is coming under ever greater scrutiny from consumers, the media and national and local government, and light pollution may become the next area for debate and increased intervention. Will this affect estate agents and their displays? Anecdotal evidence from Europe suggests a hardening of attitudes is impacting in some places and…
EAN Content
Leading Estate Agents attend event at Google enhance their Digital Marketing
An estate agent’s website is their most important office. The footfall there is far higher than for any high street branch and with the market slowing, it is this reality that is pushing the most innovative traditional estate agents to embrace digital marketing and find ways to grow. At an event hosted at Google’s central…
EAN Content
5 Power Tips for Killer Blog Writing Results
The internet is a busy old virtual world from websites to Tweets, where ever you turn it is crowded and you have to work harder than ever to make sure you get your content seen. Here are five simple yet highly effective tips for blog writing which will help you to increase your views and…
Christopher Walkey
Why you Don’t need an App
Where’s your phone, right now? I bet that it’s not more than three feet from you; am I right? And there’s around a 50% chance that you’re even reading this post on your phone. When I reach for my computer to search for something on the internet, around 50% of the time, that computer is…
Sam Ashdown
Is there a future for traditional estate agents?
If you are a traditional estate agent I’ve come across a survey and report, you must read. I say ‘must’ in a pushy way as the report from Rix & Kay Solicitors LLP is in my opinion essential reading for estates agents who are worried about the threat from online only agents. It could very…
Jerry Lyons
What do you DO?
What do you say, when someone asks you “What do you do?” Do you reply, “I’m an estate agent”? Or perhaps you say, “I work for Downtons”? Or even, “I help people move ”? Perhaps what you say isn’t as important as how you feel when you reply. I’ve heard agents pre-empt any cruel barbs…
Sam Ashdown
How UK estate agents can use banners
Marketing is an important part of the job for a real estate agent. Not only to capture new clients who want to sell a house, also to contact possible buyers. In an increasingly competitive commercial market, it is important to get your business out there and be different from competitors. It is easy to only…
EAN Content
Does Your Website Have A £300 Million Button?
No one likes bad websites. If you can’t find the information you’re looking for in a nano second, you’ll simply click away and find it somewhere else. Your website is great: all the information a potential customer needs is right there at their fingertips, with no need to click onto a competitor’s site. But what…
Sam Ashdown
How to make money from being a full time Blogger
It seems to me that I have been blogging for most of my working life and it has in-deed played such a big part of my working life combined with social media, video and photography – I have always loved to grab content and to share it online and this is what has led me…
Christopher Walkey
Are you Ready to Learn?
When I deliver training, or make a presentation, the majority of my audience is there to learn. Willingly, and gladly. I can tell which ones are: they are the ones sitting forwards, their body posture is open, and they’ve got their notepad and their pen at the ready, to scribble down any words of wisdom,…
Sam Ashdown
Approximately 4 million blog posts are published daily – How will yours stand out?
The internet is awash of past and ever increasing new content from websites to tweets, blog posts to videos which makes it more important than ever that you attempt to make what you share stand out from the crowd. Once your content is published it simply joins the long list of choice people have to…
Christopher Walkey
Your 3 Lists to Freedom
Do you believe that you are literally the only person in your business who can do things the right way? You’re not alone. I recently wrote about how to delegate, as it’s something small business owners really struggle with. If you’re an independent, single-office agency, then you have no doubt had to be Jack of all…
Sam Ashdown
Estate Agent Communication is Changing
I took my daughters to London this weekend. They made complex arrangements to meet various friends, at several different locations, throughout London and Surrey over the two days. What is perhaps notable, is that all these arrangements were made without actually speaking to anyone – their entire agendas were accomplished via iMessage, text, Snapchat, Whatsapp,…
Sam Ashdown
Marketing must have’s estate agents need for 2018
Hello Folks, Here’s a video on the four marketing must have’s estate agents need for 2018. I also unearth the phrase that makes me punch myself in the face when I hear it. The link to it is below. https://youtu.be/DGPChAKlBZU Thanks for watching.
Jerry Lyons