Marketing
Your 3 Lists to Freedom
Do you believe that you are literally the only person in your business who can do things the right way? You’re not alone. I recently wrote about how to delegate, as it’s something small business owners really struggle with. If you’re an independent, single-office agency, then you have no doubt had to be Jack of all…
Sam Ashdown
Estate Agent Communication is Changing
I took my daughters to London this weekend. They made complex arrangements to meet various friends, at several different locations, throughout London and Surrey over the two days. What is perhaps notable, is that all these arrangements were made without actually speaking to anyone – their entire agendas were accomplished via iMessage, text, Snapchat, Whatsapp,…
Sam Ashdown
Marketing must have’s estate agents need for 2018
Hello Folks, Here’s a video on the four marketing must have’s estate agents need for 2018. I also unearth the phrase that makes me punch myself in the face when I hear it. The link to it is below. https://youtu.be/DGPChAKlBZU Thanks for watching.
Jerry Lyons
How do you engage with your Social Media audience?
As someone who not only trains and mentors Estate Agents, I also run a franchise for a large, local, independent Estate Agent: Edward Mellor. Those that can do. Those who can’t teach. Those that know me, know that I embrace #PropTech especially when it frees an agent up to engage with their customers and I…
Nigel Stephens
7 Steps to Grow Your Agency
What prize-winning pumpkin farmers can teach us about growing our agencies I’ve just read this book – The Pumpkin Plan. In it, author Mike Michalowicz, reveals how applying the secrets of prize-winning pumpkin farmers to business, can help you to grow your agency to a colossal size too. Just as almost every pumpkin farmer grows…
Sam Ashdown
Roll out the Red Carpet
Last weekend, a friend and I met for tea and scones in a lovely country pub close to where I live. As we entered, the hostess – Holly – greeted me warmly by name, and found us a comfy sofa to sit on, despite it being really busy, and throughout the time we spent there,…
Sam Ashdown
Below is a blog which was my most widely read in 2017.
When it went online it had more hits than The Beatles, Elvis, Beyoncé and Sir Cliff Richard combined (it’s getting near Christmas I can mention Sir Cliff surely?). It had the highest open rate of any of my emails sent to my estate agent database. And it got shared on social media more than any…
Jerry Lyons
What’s Your End Game?
How taking practical and actionable steps towards your goals can make them a reality.
Sam Ashdown
All Photographers are Not the Same
Remember your new vendor is going to absolutely love the images of their house – and so will their friends and family. In fact, they will undoubtedly be the most beautiful pictures ever taken of that property. And that’s how you really up your game and start winning the instructions you deserve.
Sam Ashdown
Content Marketing – Advice for Estate Agents
Content Marketing is a very broad term and there is no one formula which will suit all types of business. Content which is suitable for a business to business relationship, for instance, is very different to content which is better for a business to customer relationship. As content marketing professionals we have to adapt what…
EAN Content
What makes your agency SO special?
We have a problem in the UK. You may be suffering from it right now. I know I did, and still do sometimes. But not that often thankfully. See over here in the currently rather dis-United Kingdom we’re not very good at saying how good / great we are. And estate agents for all the…
Jerry Lyons
7 Ways to Improve Your Vendor Retention
We all want to keep our vendors from wandering off to another agent down the street, but sometimes we forget how. Here are some quick tips to help you keep your vendor loyal, and very happy!
Sam Ashdown
Estate Agency Marketing Myths and How to Banish Them
One of The Oxford Dictionary’s definitions of a myth is: “A widely held but false belief or idea.” And on that basis, it’s fair to say that there a loads of things people believe in the estate agency world that are wrong. So, here are five I could think of think of and my ways…
Jerry Lyons
The future of property marketing: What’s in store for 2018 and beyond?
In 2018, it’s important for those in the property industry to look at how consumers are communicating with and purchasing from other industries. There have been significant developments in the sophistication of consumer interactions. These are driven largely by the growing importance of: • brand storytelling • targeted content delivery • customised channel experiences, and…
EAN Content
Reasons to Virtually Furnish Properties
Why put fake furniture into a house you are trying to market? We all know presentation is key when trying to attract a buyer, so using CGI furniture (computer generated) is a cost-effective way to dress a property and really show the try potential of the space. There are many other great reasons to use…
EAN Content