Marketing
How Important Is Public Image In The Property Industry?
Most people have a deep routed physiological need to be liked, it’s hardwired into our brains to want to be of acceptance, so it’s no wonder that so many people fail in creating their own successful businesses. Good or bad, your public image will determine how people engage with you, if you have a great,…
Christopher Walkey
How to Build an Audience on Social Media in the Property Sector
I am sure we can all agree, fan or not, that social media plays a big part of our everyday lives, this can be from simply catching up with friends and family activities to reading up on the latest global news. Both personal and business accounts are found on social media, genuine to those not…
Christopher Walkey
Social Media Marketing: “No way a Quick Return on Investment”
Everyone would favour a quick return in marketing investment though most of us know that it rarely works out that way and consistency is key as is patience. Having high expectations for your business is a great mindset, though this must be pacified with realistic goals. Marketing takes up a big portion of annual spend…
Christopher Walkey
Staying Competitive in a Saturated Market
The last few years have been great for real estate agencies, but increased profit acts as a double-edged sword. With more to gain, the market is growing increasingly saturated with new agencies, making the prospect of staying competitive an increasingly difficult task. While there are many ways to stay ahead, our goals are to ensure…
EAN Breaking News
Estate Agency TikTok’rs
I’m sure that many of us in the property industry are inspired by highly successful property professionals across the globe from those television famous interior designers to luxury real estate agents earning millions in commissions annually and driving those Ferrari / Lamborghini dream cars. Even though the real estate sector holds big finance, it is…
Christopher Walkey
How to sell property on Instagram?
The progress of the real estate business depends on how well you engage new buyers. Customers expect high quality in everything and now it’s important not only to showcase real estate but also your personal competencies. Instagram is the most demanded marketing channel and people invest large budgets, starting from the opportunity to buy real…
EAN Content
Boomin aren’t Blooming on Social Media
When it comes to social media these days it really signifies as to how well you are engaging with your online community(ies). From Facebook to TikTok, each and everyday nearly every house buying and selling (renting and leasing too) consumer will hit at least one platform in order to catch up with what is happening…
Christopher Walkey
4 Tips for Improving Real Estate Email Open Rates
Buying a house is a big investment with a long decision-making period, and as a realtor, you want to be right there beside your customer every step of the way. But what can you do if your subscriber doesn’t even open your emails? Do you just give up on their business? Absolutely not. This is…
EAN Content
Estate Agencies Videos starring Themselves:
Today we are seeing more and more video content within the estate agency sector and this isn’t in reference to one of Channel 4’s broadcasts such as Kirsty Allsop and Phil Spencer in Location, Location, Location or even The Great House Giveaway. Here I am referencing those videos that are being created by the estate…
Christopher Walkey
How to build a Profile in the Estate Agency Service Sector
I wanted to get some points down on this subject as it is a question that I sometimes get asked – “How did you build your profile in the property / estate agency industry?“. There are no rules and neither surefire ways, no hand book or words of wisdom – You will be required to…
Christopher Walkey
How do you Present your Property?
Presentation is key in many circumstances of life, it formulates a first impression and likely to entice attention and respect whereas the opposite will drive a negative vibe from the first moment. When it comes to property and how they are presented then it is vital that we get things right. Each and every property…
Christopher Walkey
Can I Sell a House on Social Media? Yes… Here’s why:
Social Media has been with us now for 20 years, can you believe, the major today platform LinkedIn being founded back in 2002. Sixdegrees was the first of social media platforms launched in 1997 so we could be looking at a quarter of a century already! Our younger generation will have been brought up using…
Christopher Walkey
How do you Present your Property?
Presentation is key in many circumstances of life, it formulates a first impression and likely to entice attention and respect whereas the opposite will drive a negative vibe from the first moment. When it comes to property and how they are presented then it is vital that we get things right. Each and every property…
Christopher Walkey
Why Sharing The ‘Right’ Content Is So Important
When trying to draw prospective clients to your agency and engage with them to use your services for the purchase or sale of their home, you need them to see you and your agency as experts within the field. Let’s be honest, people only want to trust their business to somebody who is knowledgeable and…
EAN Content
10 Top Tips For Real Estate Video Marketing
Production of and optimization of videos can be a powerful growth lever for a small business looking to break into a crowded market. A recent study from the National Association of Realtors suggests online video sites have become increasingly popular, with 36% of people using video as an informative source when searching for a home….
EAN Content