Marketing
Content Curation: How it wins instructions.
We have no time. We have no patience. There is an unfathomable amount of content online and we are subjected to thousands of catchy headlines each day. This huge amount of option leaves many people clueless on what to actually take notice of – more choice leads to less decisions. In 2000 psychologists ran an…
Alex Evans
Why UK agents are missing out with property in Spain.
UK estate agents can benefit from entering the overseas property market by offering Spanish homes for sale. Despite the global financial crisis Spain is still high on the agenda as place to move abroad for thousands of British buyers. The main thing that has now changed is that buyers have become realistic about the returns they…
Alex Evans
Are you brave enough to go digital?
Estate Agents today are continually competing with rival companies to get instructions and ultimately increase their profit margin. So what makes your Estate Agent better than the one next door? First impressions means a lot in business and being an Estate Agent is no different. If I were to look at two Estate Agents next…
Alex Evans
There’s Profit in Pizza
Most days, I chat to an estate agent about their biggest challenges. Up and down the country; single office or multi; their challenge is almost always the same: they aren’t getting through enough doors. There’s nothing more frustrating than a board going up on your patch that you haven’t even been invited out to, is…
Sam Ashdown
All forms of marketing can prove to be successful if… …
“All forms of marketing can prove to be successful and offer a return on investment if correctly applied.” For Estate Agents, there are a bundle of marketing options that they can choose from to help increase their business, some of the options are more or less compulsory, others are just to compliment and increase results…
Christopher Walkey
How does my mobile site affect my desktop Google rank?
Background 22nd February 2015, Google announced on their webmaster blog that they would be changing their algorithm on mobile devices to favour sites that are mobile friendly. They also introduced a mobile friendly testing tool which basically tells you whether your website fits within their guidelines or not (worth checking at this point if you…
Alex Evans
The future of marketing in the property industry
If the last ten years have been characterised by technology targeting buyers, the next ten will focus on vendors. But marketing has experienced two fundamental shifts in recent years that will underpin all new developments. Firstly, consumers demand to speak with companies, rather than be spoken at, meaning you can either join in or be…
Alex Evans
The value put on social media…
Clearly, social media is no longer simply a place to share friendly updates with family and friends anymore. Nowadays there is a value / currency behind it all with every update, like, Tweet, Followers adding value to individual accounts and the people / businesses that own them. You can even find out how much your social…
Christopher Walkey
When Did Estate Agents Become Marketers?
An estate agent friend of mine asked me the other day, “Sam, give me a better term for a grade II listed cottage than ‘Superb kerb appeal’, please?!” I offered a few adjectives, like ‘fairytale’, ‘captivating’ and ‘a slice of English history’, and he eventually settled on “Oozing charm and character”, which is pretty good…
Sam Ashdown
Estate Agent Leaflet Drops – Sin or Success??
Just the other day, I was privileged to attend a Rightmove seminar in South Wales, where on a couple of occasions when the words ‘leaflet drop’ were mentioned. This made me twitch a little, why? Every day we all receive a wonderful selection of ‘junk’ mail through our doors some of which could include one of your…
Alex Evans
How Much Should be Spent on a Window Display?
When deciding on how much money to spend on your new window display, there is no right or wrong amount. We always ask whether you’re looking for a ‘Ferrari’, ‘Audi’ or a ‘Kia’ in terms of your display. Window displays have come a long way in a short space of time. It is possible to…
Alex Evans
Business success could come down to just a #Hashtag on Social Media!
Many businesses nowadays are being launched and run successfully on social media. The fact that social media is free is really helping new business start ups to find brand awareness, feedback and new clients for their businesses whereas only a few years back, marketing budgets would be needed to pay to advertise in the local…
Christopher Walkey
Selling Property £2m+ but Stuck in a Becalmed Market? Read on…
After 3 years and a lot of blood, sweat and tears, I had a development of two £2.45m properties in Putney, South West London nearing completion. The properties received rave reviews, as the highest quality property to come on to the market in years. As such, I had agents queuing round the block vying for…
Alex Evans
Which does Google prefer: Mobile site vs Responsive Design.
I had a conversation with one of our clients last week about the difference between Mobile friendly sites and responsive sites and how they are viewed through Google’s eyes. I decided it would be a good time to write a blog explaining the differences in plain English. Before you read this blog it is worth…
Alex Evans
Why the property world needs Periscope!
I was introduced to Periscope on Monday night during a networking event on Twitter. Once a week Estate Agents UK host a #prophour event where members of the property industry from all across the UK can bounce ideas off each other and discuss current topics relating to the property market. I was asked if I had…
Alex Evans