Marketing
Take Great Property Photos Using your Smartphone.
Mobile phone camera technology has come along leaps and bounds over the past few years. The camera quality available in smartphones sold today is often equal to (and in some cases far better than) digital cameras being sold for the same price. That’s why many estate agents and homeowners are choosing to ditch their digital…

What does your Twitter following really say about you?
Firstly, Twitter is all about building a following and that I am sure many would agree. What’s important to note at this early stage of the conversation is that I refer to target following over simply numbers. I mean, if you are selling Bentley’s in your local City then you are far better off having…

EAN Content
The Perfect Valuation Visit – Sam’s Blueprint.
At HomeTruths, we – that is, my consultants and I – offer a free consultation to homeowners who are struggling to sell their property. This is usually an hour-long visit, and over the last decade, we have collectively done hundreds of these consultations, honing them along the way, until they are the refined and polished…

Sam Ashdown
How To Convert 3 Times More House Hunters Online.
Converting potential buyers online is the science of delivering exactly what the customer needs. How can sellers deliver results that fit the buyer’s lifestyle? Personalising property searches is possible if sellers give their customers the option of searching for their perfect property using minutes not miles. It means that searching is not one-size-fits all. Using…

Why UK agents are missing out with property in Spain.
UK estate agents can benefit from entering the overseas property market by offering Spanish homes for sale. Despite the global financial crisis Spain is still high on the agenda as place to move abroad for thousands of British buyers. The main thing that has now changed is that buyers have become realistic about the returns they…

Alex Evans
Are you brave enough to go digital?
Estate Agents today are continually competing with rival companies to get instructions and ultimately increase their profit margin. So what makes your Estate Agent better than the one next door? First impressions means a lot in business and being an Estate Agent is no different. If I were to look at two Estate Agents next…

Alex Evans
There’s Profit in Pizza
Most days, I chat to an estate agent about their biggest challenges. Up and down the country; single office or multi; their challenge is almost always the same: they aren’t getting through enough doors. There’s nothing more frustrating than a board going up on your patch that you haven’t even been invited out to, is…

Sam Ashdown
All forms of marketing can prove to be successful if… …
“All forms of marketing can prove to be successful and offer a return on investment if correctly applied.” For Estate Agents, there are a bundle of marketing options that they can choose from to help increase their business, some of the options are more or less compulsory, others are just to compliment and increase results…

Christopher Walkey
How does my mobile site affect my desktop Google rank?
Background 22nd February 2015, Google announced on their webmaster blog that they would be changing their algorithm on mobile devices to favour sites that are mobile friendly. They also introduced a mobile friendly testing tool which basically tells you whether your website fits within their guidelines or not (worth checking at this point if you…

Alex Evans
When Did Estate Agents Become Marketers?
An estate agent friend of mine asked me the other day, “Sam, give me a better term for a grade II listed cottage than ‘Superb kerb appeal’, please?!” I offered a few adjectives, like ‘fairytale’, ‘captivating’ and ‘a slice of English history’, and he eventually settled on “Oozing charm and character”, which is pretty good…

Sam Ashdown