Marketing
Rebranding?
We have recognised that it is through the September – October period that agents take the opportunity to consider the idea of a rebrand or amendments to their existing design to improve their brand ready for the for the New Year. Some helpful tips to consider… Forget the past- When rebranding your business avoid hang-ups from the…
Alex Evans
How To Boost Foot Fall if You’re on The High Street
I thought it would be a excellent idea to explain why using advertorials can help drive foot Fall into your local branches and ultimately generate huge amounts of new enquires. ( Especially when there are so many online agents) In this example, I will use my forensic marketing eyes to dissect key elements of the advertorial created by just think marketing agency for Thirwells estate agents, based in the North East. Please follow along…
Alex Evans
Managing your workforce through social media
The likelihood of the majority of your workforce operating some form of social media is fairly high, but do you know exactly how high? If your business is yet to embrace the wonders of social media, did you know that in one form or another, your business could already be represented through your workforce? Do…
Alex Evans
Advice is Free to Implement
The world is becoming increasingly mobile and with the demand on agencies increasing, to provide 24/7 availability to data and communications, the web enables smart phones and tablets we use to become more important in the way that we communicate with our clients. As a solutions provider we invest huge resources on our client portal…
Alex Evans
The benefits of being a licensed agent by VTUK
Recently, ARLA and the NAEA have launched a campaign to express how agents should showcase their registration as a licensed agent. Wherever you showcase the logo on your paperwork, windows or leaflets, being a licensed agent has many benefits. At VTUK we fully support agents being registered to ARLA and The NAEA want to express…
Alex Evans
Why you need an App
With portal giants such as Rightmove and Zoopla it might seem like there’s no need for your own app. Why should you spend the cash on your own app when you can piggyback on the success of these well established brands? While these portals are fantastic tools, an over-reliance could be detrimental to your business. As an…
Alex Evans
Is your marketing washing it’s face ?
Can you imagine a landlord buying a property for investment purposes and not checking if it’s going to wash its face; in other words cover its monthly costs. That would be risky wouldn’t it ?
Alex Evans
Are Estate Agents making the best of the agency window?
Estate Agents are by the very nature of their business very reliant on the quality of their window display to attract prospective buyers passing their agency window. So what’s the problem? It’s all very standard with rows upon rows of properties with very little in the way of varied customer engagement through the use of…
Alex Evans
Brighter The Better
Stand Out From The Competition This Winter with a new illuminated office fascia sign Kremer Signs, design, manufacture and install high quality signage throughout the whole of the UK. From simple sign trays to LED illuminated office signs, with an option of various Window Displays and Pavement Signs. We can create stunning fascia signs for your…
The Importance of a Mobile Site
So, you have a fantastic website, It’s got everything you need to take on an online market. On a PC, Your design is clean, efficient and intuitive. Great! But what happens if you try to connect to your website via a mobile? Or even a Tablet? Suddenly, each feature you’ve added becomes an obstacle that…
Alex Evans
A Simple Guide on the Use of ‘To Let’ and ‘For Sale’ Boards’ for Agents
After recent problems over the display of ‘To Let Boards’, we have decided to produce an article specifically on the display of ‘To Let’ and ‘For Sale’ boards. Back in April, Newcastle council were planning on banning the use of ‘To Let’ boards as it was having a negative impact on the visual amenity in…
Alex Evans
Exploring the myths of cloud based software…
Cloud software is taking the estate agency market by storm and it’s no wonder why… Having a truly mobile software solution which allows you to access your data any time, anywhere, and on any modern browser or platform is becoming the must-have software for each and every type of agency. There’s no need to wait…
Alex Evans
Top tips for providing a customer friendly buying experience
When a prospective buyer is on your estate agency website, making sure the experience is as user-friendly as possible is extremely important! If a potential buyer can’t view the information that they want about a property quickly and easily, they will click off the site and possibly view a competitors’ website instead. However, if the…
Alex Evans
The Power of the House For Sale Board
At Kremer Signs we are strong believers that the traditional estate agency board is still one of the most valuable and effective way to market your properties. The ‘For Sale / To Let Board’ can help raise Agents awareness in their local area, and passers-by in the town / City. They advertise that the property…
Innovative property marketing through your software
Like all businesses, estate and letting agents want to stand out from their competition. In a battle of the property market, agents have more tools than ever before at their disposal to market not only their properties, but also their brand. From the internet, social media, portals, website tools and lettings & estate agency software…
Alex Evans